Let’s Talk Branding
Consultancy services for aspirational businesses.
Brand is the number one reason a customer is willing to pay more for your product or service.
Brand is the number one reason a customer is willing to pay more for your product or service.
Every business wants to stand out from the competition. Effective branding is how you can achieve that.
Our marketing team begin all brand journeys inside your business. First, we want to understand what makes your business unique. We achieve this by investing time into understanding your customers, culture, and business objectives. The goal is to create a blueprint that will act as your brand’s foundation.
The goal of competitor research isn’t to imitate another business. Instead, by benchmarking your competitors, we can establish what is already successful within your market and what isn’t.
We look for distinct patterns in messaging and visual similarities to understand positioning. Social listening enables us to develop unique insights through analysing social data. This data helps us to establish how consumers perceive your competitors.
Brands are only effective and influential when aligned with their target audience. So we dive into your market to understand your target customers and what matters to them. We do this by utilising data sources that help us segment and define buyer personas.
By segmenting and understanding your target audience, we can establish behaviour patterns, demographics and motivations. This information will help to shape the strategy and messaging of your brand.
Brands are intangible; as such, brand building is a continuous process. If neglected, brands devolve, values and mission statements are forgotten, and behaviours change.
Our consultants help you embed processes to ensure your brand continues to thrive well beyond the initial branding project. We do this by implementing strategies to introduce your brand to new team members, customers, locations and partners.
Client: TARS Ltd | Location: Essex and Suffolk | Services: Brand Consultancy, Paid Media, Web Development, SEO | Explore Full Project