Social media ads
Following the categorisation of audiences, Reach’s paid social media experts have set up campaigns in Facebook and Instagram using interest-based targeting. From here pixel data was utilised to build specific audiences, increasing traffic to the Guinea Pig Magazine’s website and increasing conversions to maximise ROI.
Implemented heatmap technology on the Guinea Pig Magazine website to monitor user activity in order to capture an engaged audience with popular website content. CRO tools were also used to decipher at which point in the purchasing process customers dropped out, allowing us to re-target these users in paid social campaigns.
Frequent ad copy production from our in-house copywriting team specifically for Guinea Pig Magazine in order to A/B test different key messages, CTAs, landing pages and ad copy formatting/layout. By running frequent tests, we are able to establish which style of copy is the optimum performer across different campaigns and ad sets, so the next wave of production is built around best performing variations.