Lakes to London
Creative Identity

Alongside Her Spirit, Reach were able to design a creative pack of assets to be used across various social media platforms for a multitude of different challenges, including the latest Lakes to London challenge in association with the ‘Breast Cancer Now’ association.

More about creative

The challenge

Her Spirit is a global community of like-minded women all getting fitter, stronger and healthier together. Her Spirit hosts an array of different online classes, activities, forums and challenges for women to join as part of a sage and supportive community.

Reach Digital were tasked with designing and creating the ‘Lakes to London’ challenge identity supported by ‘Breast Cancer Now’ which would then run across all the social activities and supporting creative assets.

The approach

Each challenge/campaign asset pack has a completely bespoke approach.

Designing the assets for the latest challenge, ‘Lakes to London’, identity and supporting medals & social assets, we wanted to bring in all three elements of the challenge together whilst retaining the distinctive Her Spirit brand. Reflecting the two iconic locations was paramount in designing the ‘medals’ which then led us to bringing the typographic identity into the blend resulting in a strong, unique piece of visual design.

The result

We produced a variety of social assets for the client to use during the challenge build up and to set the scene and branding for the ongoing campaign.

We delivered a suite of social assets ranging from Stories, In-feed and Carousel creatives along with the final medal design.

Work Examples

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