As we already had a detailed concept for guidance on the style they would like to achieve, we needed to translate this into a more practical use case for web. We needed to find compromises on design and functionality that either were not achievable or would push the project over budget.
The website was made using the DIVI builder. By using a child theme we could add custom bespoke functionality to this along with multiple micro interactions to achieve the desired finished product. The benefit of this approach was complete content management once handed over which was very important to the Yoghurt team.
Following the successful launch of the website we are now working on various paid media campaigns to both raise brand awareness and convert potential customers into leads. A combination of Facebook, Insta and Linked In advertising will be used to achieve this.