Organic Impressions in the last 12 months
CPA from paid campaigns
Using a combination of both SEO and google ads reach have generated well over 5000 leads for Events Under Canvas since 2018.
Events Under Canvas Ltd was launched in September 2013 and Reach Digital have been working alongside them from the outset, developing their brand, website and marketing materials. In addition we have had great success with national search engine optimisation and pay per click advertising.
Looking at both organic and paid search we defined and executed a bespoke strategy to reach and engage potential customers.
This strategy included concessions for the nature of the business which is seasonal and fast paced and continually adapts to incorporate new behaviours in search.
We continued to improve the website with a focus on CRO.
From humble beginnings Events Under Canvas has grown to become the market leader in Tipi & Event Tent hire across the south east of england.
They have cemented themselves as a go to brand among the most well known in the industry. Ranking number 1 organically for over 36 competitive keywords.
The following statistics are an average from 2017 to date. Covid has negatively affected these numbers but outlook continues to be positive and Events Under Canvas were strong enough to ride out nearly two completely lost seasons for the events industry.
Increase in users year on year in both peak and off peak seasons.
Leads generated with an average order value of over £5K per lead converted.
Conversion rate from PPC campaigns at an average CPA of £7.
Brand is a very important consideration for team EUC. The continued development and attention detail illustrates their competency in the outdoor event market. We produce various asset packs including folders, brochures, leaflets and more. We continue to support them with high quality graphic design to elevate the Events Under Canvas brand.
We manage online exposure of the business through both organic and paid channels.
In a growing market regular competitor analysis is increasingly important. We audit the competitive landscape gain maximum benefit from all marketing efforts as well as keeping up to date with frequently changing trends in search and customer behaviour.
Our development team worked closely with EUC to create a web app using React that would enable customers to create their own instant personal quotes based on their selections.
In today’s market, clear, accessible and transparent pricing is essential. Customers want to avoid the unnecessary legwork of having to call or email to get a quote. EUCs quote builder provides their customers with an instant answer, speeding up the booking process and improving lead quality.
“Excellent Web design agency. The SEO and Adwords management has greatly helped EUC increase leads over the last 8 years. Plus great general digital design agency, who have assisted me throughout the start up, launch and growth of my small business.”
Jenna Ackerley
Director & Founder, Events Under Canvas