Events Under Canvas Digital Marketing & Graphic Design

847K

Organic Impressions in the last 12 months

£7.92

CPA from paid campaigns

Using a combination of both SEO and google ads reach have generated well over 5000 leads for Events Under Canvas since 2018.

Events Under Canvas

The challenge

Events Under Canvas Ltd was launched in September 2013 and Reach Digital have been working alongside them from the outset, developing their brand, website and marketing materials. In addition we have had great success with national search engine optimisation and pay per click advertising.

The approach

Looking at both organic and paid search we defined and executed a bespoke strategy to reach and engage potential customers.

This strategy included concessions for the nature of the business which is seasonal and fast paced and continually adapts to incorporate new behaviours in search.

We continued to improve the website with a focus on CRO.

The result

From humble beginnings Events Under Canvas has grown to become the market leader in Tipi & Event Tent hire across the south east of england.

They have cemented themselves as a go to brand among the most well known in the industry. Ranking number 1 organically for over 36 competitive keywords.

Do the math.

The following statistics are an average from 2017 to date. Covid has negatively affected these numbers but outlook continues to be positive and Events Under Canvas were strong enough to ride out nearly two completely lost seasons for the events industry.

+14%

Increase in users year on year in both peak and off peak seasons.

5000+

Leads generated with an average order value of over £5K per lead converted.

10%

Conversion rate from PPC campaigns at an average CPA of £7.

What we did

Graphic Design

Brand is a very important consideration for team EUC. The continued development and attention detail illustrates their competency in the outdoor event market. We produce various asset packs including folders, brochures, leaflets and more. We continue to support them with high quality graphic design to elevate the Events Under Canvas brand.

Graphic Design Support

Local SEO & PPC

We manage online exposure of the business through both organic and paid channels.

In a growing market regular competitor analysis is increasingly important. We audit the competitive landscape gain maximum benefit from all marketing efforts as well as keeping up to date with frequently changing trends in search and customer behaviour.

Online Growth

Code

As well as managing the ongoing development and maintenance of the EUC website, we have been lucky enough to work on some really exciting bespoke products.

We have developed a custom quote builder using React, built around EUC’s in depth knowledge of their customers needs.

We are now working on a event planner tool made with an advanced javascript powered positioning algorithm.

Lets get coding

“Excellent Web design agency. The SEO and Adwords management has greatly helped EUC increase leads over the last 8 years. Plus great general digital design agency, who have assisted me throughout the start up, launch and growth of my small business.”

Jenna Ackerley
Director & Founder, Events Under Canvas

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