ABC Boxing E-Commerce Webite, Video Production & Digital Marketing

Assisting in developing ABC Boxing Club from a start up business to having an established online presence in the boxing supplies market.

Visit ABC Website

The challenge

ABC Boxing needed to become a recognised local brand for boxing in the Essex area. Promoting the club to create brand awareness for both the community focused boxing club and their boxing equipment sales deptartment.

The approach

Once the logo and brand guidelines had been agreed, we designed and developed the company website. This includes a mix of service based and product based content.

Paid media has been used locally to promote the club’s boxing academy and nationally to sell products from their store.

The result

Branding response has been overwhelmingly positive. With the website site now efficiently retaining members via the re-occuring subscription function and selling products through the shop we continue to refine the paid media strategy to increase ROAS.

What we did

Brand

As a multifaceted business ABC needed a diversely appealing corporate image. Starting with an in depth understanding of where the owner wanted to take the business we developed a series of concept designs.

This ultimately formed brand guidelines to keep the look and feel of the club consistent across all media.

E-Commerce

The website needed to achieve two things;

  1. Showcase the expertise of the club along with the equipment the facility has to offer. 
  2. Sell both ongoing club memberships and products.

Both of these have been addressed through thoughtful implementation of the websites bespoke design and e-commerce engine.

Paid Media

Following our insight development phase we devised a performance marketing strategy specific to customer acquisition and growth goals outlined by ABC.

This allowed for an effective pilot campaign and ongoing execution that has been exceeding CPA targets month on month.

“We knew we had a great magazine but just needed to get the word out – Reach helped us do this. In the beginning we had some hesitancy, could we get a positive return on our investment in marketing and would we be able to manage the cash flow? But our growth over the last year has been sensational and we can’t thank the team at Reach enough – they have made it all very easy for us.”

Danny O’Neill
Owner of ABC Boxing Club

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