Alexander Cleghorn brand, website and search engine optimisation

1300%

INCREASE IN ORGANIC IMPRESSIONS

A complete overhaul of branded assets. New website design and development, video production, photography and ongoing SEO.

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The challenge

Alex Cleghorn needed to reach more customers and increase conversion rates from online interactions. With an ageing website and corporate image we need to rebrand and relaunch the online offering.

The approach

Looking at competitor performance and after completing a full analysis we arranged a series of tasks to achieve the clients goals. This included a new logo, internal branded documents, website and media assets.

The result

Following successful launch of the new website and production of new assets for social media we saw an immediate uplift in engagement.

Through our long term SEO strategy we have increased organic impressions for relevant queries by over 1300% in the 16 months since launch.

Do the math.

All our SEO campaigns are results driven. Providing significant ROAS for our clients, we continue to refine our strategy to ensure the most profitable outcome within your budget.

+84%

Increase in new users over the past 12 months compared to the previous 12 months.

+136%

Increase in meaningful event count. The number of times users triggered a valuable event.

92%+

Minimum site audit health score over the last 12 month period.

What we did

Web Design

A new website was completely redesigned to better showcase the brand. With a focus on SEO and aesthetics we coded the site from scratch in wordpress. The website uses ACF for a tailored content management system that is easy for our client to use post launch.

More about web design

Brand & Video

Refreshing the brand was a key part of the modernisation process. Having a fresh new logo that was more appealing and created in vector form allowed for crisp display in all use cases.

The company video was shot and edited in a two day period with the aim of giving customers a better understanding of the significant investment Alexander Cleghorn has made in both its staff and manufacturing equipment.

More about brand development

SEO

Once the brand and website was in place we were able to begin work on the SEO. Starting with an in depth site audit and competitor analysis we were able to build on the initial SEO already completed to increase exposure for valuable keywords on SERPs.

We continue to work on SEO for Alex Cleghorn which has now proved itself as an effective long term lead acquisition strategy.

More about SEO

“We were recommended to use the Reach Digital Team by one of our suppliers, after meeting with them and various other agencies, we decided their approach was the most aligned with our vision. The execution has been outstanding and we continue to partner with them to increase business online.”

Gary Cleghorn, Managing Director
Alexander Cleghorn Ltd

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