A new website was completely redesigned to better showcase the brand. With a focus on SEO and aesthetics we coded the site from scratch in wordpress. The website uses ACF for a tailored content management system that is easy for our client to use post launch.
Brand & Video
Refreshing the brand was a key part of the modernisation process. Having a fresh new logo that was more appealing and created in vector form allowed for crisp display in all use cases.
The company video was shot and edited in a two day period with the aim of giving customers a better understanding of the significant investment Alexander Cleghorn has made in both its staff and manufacturing equipment.
Once the brand and website was in place we were able to begin work on the SEO. Starting with an in depth site audit and competitor analysis we were able to build on the initial SEO already completed to increase exposure for valuable keywords on SERPs.
We continue to work on SEO for Alex Cleghorn which has now proved itself as an effective long term lead acquisition strategy.