Attract & Retain Talent
Positioning your business as the employer of choice
In a candidate-led market, how do you attract and retain high-quality employees? By developing your employer brand.
At Reach, we have already helped employers develop their brands and increase headcount. Our experience means that we can apply a tried and tested approach that we know successfully improves recruitment.
What is an employer brand?
Whether you’re aware of it, your employer brand already exists. Your brand is the sum of all interactions an individual has with your business, whether directly or indirectly. Your employer brand is your reputation as an employer, and employer branding is the process used to shape that brand.
We shape powerful brands that connect your values, people and strategy. We support business owners and HR Managers to communicate their passion as an employer and what makes their company a great place to work.
Below we give you a brief overview of the services we offer to help shape your brand.
Employer Brand Audit and Analysis
Every project starts with an initial consultation to understand your challenges and objectives. For example, are you struggling to attract candidates of a certain calibre? Could your interview to hire ratio be improved? Or are you simply struggling to find applicants? By establishing your challenges, we can begin to build a strategy to make improvements.
Employee Focus Groups
Focus groups allow us to understand your company culture in the eyes of the people within it. We can understand what led them to you and how they feel about the business. Consistently, we find these group sessions provide us with information we couldn’t acquire otherwise. For example, what motivates people within your company? Do employees have shared traits? Do they know and follow company values?
By understanding the company culture, we can build a strategy to align it with your objectives. Additionally, engaging your employees on your employer branding journey helps gain their commitment and support for the process.
Employer Value Proposition
Your EVP is the messaging that describes your business’s value to its employees. An EVP is not a marketing slogan. It must be authentic and genuinely reflect your business.
We help establish your EVP by taking you through a brand identity exercise. We define the How, What and Why behind your business. This approach will help you determine what makes your company a great workplace.
Visual Identity
Visual identity plays a vital role in bringing your brand to life. Our experienced design team creates visual cues that help people recognise your brand. Your brand should extend to every aspect of your business, including:
- Careers Website
- Brochures
- Exhibition Stands
- Clothing
- Merchandise and Stationary
- Interior Design & Office Graphics
- Documentation – e.g Interview invitation templates
- Social Media Assets
Careers Website Design & Development
Your website is often the first place candidates go when researching your company. As a result, your website should provide users with an engaging experience from the get-go.
Our web development team consists of experienced and talented developers and designers who work with you to create unique websites that candidates love. The team has an excellent eye for detail, working hard to make the candidate journey as simple and user friendly as possible.
Social Media
Social media has the potential to put your business in front of new audiences, show off your company culture and help candidates get to know your organisation. Most companies are aware of this, but many struggle to make social media work for them.
Our social consultants help you to gain the most from social platforms. As experts in the field, they can consult and advise on creating a social media strategy and realistic KPIs. We also provide access to our talented content creators who produce engaging photography and videography.
In addition, we offer social media policies for businesses. Our policies help you to implement a safe company culture towards social media.
Jenna Ackerley
Events Under Canvas
Excellent Web design agency. The SEO and Adwords management has greatly helped EUC increase leads over the last 8 years.
Chris McKnight
Yoga Inclusive
We depend on the team at Reach to look after the design and marketing side of the business. As a sole trader it is partners like Reach that we depend on to continue to grow at a healthy rate. Hats off to them all, great work
David Carter
NFL Legal
Reach have helped us with a few website designs and installations as well as other jobs and they have all been carried out to a very high standard with excellent results. Thank you for you help!
Joanne Woodward
Marketing Force Ltd
We have used the services of Reach Digital on several occasions for website design, general design services, SEO and video production work. Their service in every respect is first class and the end result always has exceeded my expectations.
Kyla Keating
ClearView Communications
It's rare to find a team full of highly experienced experts in each field. Reach help us with our brand presence, website and SEO. We look forward to continuing our partnership and achieving even greater success together.
Karen Woods
Brand Consultant
If you are looking for an agile and patient agency that can turn their hand to almost any design or creative marketing challenge you have, then Reach is for you.
Richard Knight
R & S Photography
Reach recently redesigned our website, and we couldn’t be happier with the results! Their team was professional, attentive, and incredibly skilled. They took our vision and turned it into a reality, creating a user-friendly, visually stunning site that perfectly represents our brand.
Sarah McKee-Harris
Kingswood Group
I knew I needed some help big time when trying to design a website for my new company. Reach helped me cut to the chase through all of the technical jargon and helped create a fantastic website but also helped me develop an ongoing plan that supported my social media branding needs.
Karen Mitchell
Mid & North East Essex Mind
We worked with Reach Digital recently on our new website project which was a pleasure. They understood our requirements and worked with us to ensure the project was delivered on time and on budget. I would highly recommend this business for your digital marketing needs..
Shane Carter
Ace Resin
The team's collaborative approach ensured that our project was completed on time and exceeded all expectations. If you're looking for a reliable and talented digital partner, look no further than the team at Reach Digital.