From the comprehensive website design and build to ongoing Google Ads management and social media support, Reach Digital partners with Mid & North East Essex Mind to enhance their digital presence and optimise their online services.
The challenge
As a notable charity organisation in the region, Mid & North East Essex Mind required a thorough digital solution that would cater to their needs, align with their refreshed branding, and provide an enhanced user experience. The challenge was not just to design and build a new website, but also to create a bespoke event management system and streamline their recruitment process.
The approach
We embarked on a competitive tender process by invitation and won the opportunity to build a new website for Mid & North East Essex Mind. Our approach was multifaceted, focusing on improving UX/UI, integrating a custom event management system via WooCommerce, and providing ongoing support in social media management, Google Ads, and graphic design. We also proposed a dynamic content solution and an advanced form management functionality to bring content to the users at the right time and place on the site.
The result
Since the completion of the project in May 2023, the new website has received positive feedback from the client and the users alike. The website not only aligns with the refreshed branding of Mind, but also provides an improved user experience. The custom event management system and streamlined recruitment system have proven to be effective, saving significant time for the HR department. Our ongoing support in social media management, Google Ads, and graphic design has helped increase the online exposure of the charity. We continue to foster a long-term partnership with Mid & North East Essex Mind, providing them with ongoing support and digital solutions.
What we did
Website Development
We provided a comprehensive design and build service for the new website, ensuring it aligns with recently refreshed branding. This provides enhanced UX/UI for site users, creating a easier user journey. Additionally the website features a bespoke event management system where Mind can control the type of event displayed, whether it is free, paid or externally subscribed to, all through a custom WooCommerce interface.
Google Ads Management & Social Media Support
Through strategic Google Ads management and social media support, we have helped Mid & North East Essex Mind increase their online exposure and reach a wider audience.
Graphic Design
Our graphic design support has played a key role in aligning the website with their refreshed branding and enhancing the overall visual appeal of the site.
““They have a superb team, full of great ideas and super responsive too! Would strongly recommend.”
Karen Mitchell, Head of Income Generation
Mid & North East Essex Mind