The approach
We conducted in-depth discovery sessions to fully understand Sunlite Group’s brand ethos, market position and long-term vision. The result highlighted a need for a contemporary brand identity that aligned with their innovative services while ensuring broad appeal across residential and commercial sectors. For the sister brand, we created a complementary yet distinct visual identity that encapsulates the uniqueness of their solar carport product, emphasising its British engineering roots.
We worked closely with Sunlite Group to overhaul their digital presence, including the creation of two custom websites that serve as robust platforms for driving customer engagement and sales. We designed each site to provide seamless navigation to deliver a seamless user experience while creating compelling CTAs to increase conversion rates across any device. Additionally, we expanded the brand’s visual footprint with fully wrapped vehicles, ensuring brand visibility on the road, and developed marketing materials—including presentations and data sheets—that consistently convey their refreshed identity across all communication channels.