Sunlite Group is a family-owned business at the forefront of solar innovation, delivering advanced solar solutions for both residential and commercial markets.
With a commitment to cutting-edge design and superior performance, Sunlite Group is dedicated to pushing the boundaries of sustainability and energy efficiency.
Sunlite Group approached us with the need to modernise their brand identity to better resonate with their target audience across various touchpoints. The existing brand needed a refresh to reflect their progressive values and the technical expertise that sets them apart in the renewable energy sector.
Additionally, they wanted to create a sister brand specifically for their solar carports – an in-house product designed, developed, and manufactured in the UK. This required a cohesive branding strategy that seamlessly integrated both the core and sister brand while maintaining distinctiveness.
We conducted in-depth discovery sessions to fully understand Sunlite Group’s brand ethos, market position and long-term vision. The result highlighted a need for a contemporary brand identity that aligned with their innovative services while ensuring broad appeal across residential and commercial sectors. For the sister brand, we created a complementary yet distinct visual identity that encapsulates the uniqueness of their solar carport product, emphasising its British engineering roots.
We worked closely with Sunlite Group to overhaul their digital presence, including the creation of two custom websites that serve as robust platforms for driving customer engagement and sales. We designed each site to provide seamless navigation to deliver a seamless user experience while creating compelling CTAs to increase conversion rates across any device. Additionally, we expanded the brand’s visual footprint with fully wrapped vehicles, ensuring brand visibility on the road, and developed marketing materials -including presentations and data sheets – that consistently convey their refreshed identity across all communication channels.
The result is a class-leading brand refresh that positions Sunlite Group as a forward-thinking leader in solar energy. We developed two bespoke websites, delivering an intuitive user experiences while driving engagement and conversions. We successfully launched the new sister brand, promoting their solar carports with a distinct yet cohesive identity that complements their main brand. Furthermore, 8 company vehicles were fully wrapped to reflect the new branding, enhancing their visibility and reach. We also produced a full suite of marketing materials, from presentations to detailed data sheets, all perfectly aligned with the newly developed brand strategy.
One of the standout deliverables is a custom-built commercial solar calculator – an industry-first tool that leverages Sunlite’s in-house expertise. This unique feature sets Sunlite Group apart from competitors, offering potential customers a tailored and interactive experience.
Our collaboration with Sunlite Group is ongoing, and we continue to provide a full range of digital and creative services, including:
“Working with the team was a game changer for us. They took the time to truly understand our business, our values, and our goals, and delivered a rebrand that exceeded our expectations. The new websites are not only visually impressive but incredibly user-friendly, which has already resulted in more leads and inquiries. Their attention to detail and ability to bring our vision to life, from the vehicle wraps to the marketing materials, was exceptional. We’re excited to continue working with them on our ongoing digital strategy. Highly recommend!”
Laura Gooden – Director
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