Andreas

Andreas Gerakianakis

Senior Frontend Developer

Andreas is a creative Web Developer that joined Reach as his first agency role. Before working at Reach, Andreas studied a variety of skills such as graphic design, 3D modelling and UX design, finding a passion for human-centred design. As a result, Andreas now creates unique digital experiences tailored to our client’s needs and nuances.

One of Andreas’ career highlights has been supporting the rebuild of the Reach website – where he took a pivotal role in the site’s development. When talking about work-life, Andreas expresses gratitude to the environment Reach provides, enabling him to express his creativity and hone his skillset with the support of his team.

When Andreas isn’t in the office, he enjoys video games and woodwork. Andreas also has a passion for digital sculpting, creating three-dimensional models for video games and animations.

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ChatGPT Atlas has been getting a lot of attention recently and many users are seeing the same thing: it’s not perfect yet, but it genuinely changes how you browse.In our own testing, the shift was immediate. You ask instead of search. You compare instead of clicking through multiple sites and you get precise information far faster than your traditional browser.That raises a key question for businesses: if AI starts guiding more of the journey, how will users discover brands in the future?In our latest blog, we break down:
• What Atlas does well
• Where it still needs work
• How AI-led browsing could configure search and visibilityIf you haven’t tried Atlas yet, it’s definitely worth exploring to see how different it feels.Full breakdown below: https://reachdigital.media/chatgpt-atlas-should-you-use-it/

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Here’s a sneak peek at a new brand animation we’ve created 👀What do you think?

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Happy Halloween from the Reach Team! 🎃👻

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A big welcome to Lewis, who’s joined the Reach team as our new Senior Digital Designer.Lewis brings over nine years of creative experience, working across everything from branding and motion design to animation and visual storytelling. He’s helped launch new brands, build campaigns and even collaborated with Nike- always focused on producing work that makes an impact.He’s excited to get stuck into a wide range of projects here at Reach and use his skills to help our clients’ brands stand out. Outside of work, you’ll often find him training for triathlons or out surfing 🌊We’re delighted to have him on board!

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Behind every successful brand is a strategy designed to make an impact.At Reach, we bring that strategy to life, creating digital solutions that allow businesses to grow, build stronger connections with their audience and achieve long-term success.Through combining creativity with technical expertise across social media, SEO and website development, we strengthen visibility, drive meaningful engagement and support sustainable growth.

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Discover everything you need to know about Google Merchant Centre in our latest blog post 🏷️Learn how it supports powerful shopping ads that allow your products to feature right at the top of the search results 🔝https://reachdigital.media/what-is-google-merchant-centre/

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Showcasing what makes a brand unique is what we do best 🎥For Francis Terry and Associates @francis_terry_architect we produced a video to showcase their Taster Day- a day where clients walk the site, share ideas and start shaping the design of their dream home.
The result? An authentic piece of content that shows exactly what makes their approach different.👉🏻 This is how we turn client stories into powerful digital assets.

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Guess what has recently dropped in the UK? 👀 Google’s new AI Search and it could mean your website links are getting buried under AI answers.Traffic and clicks are at risk, with some sites set to lose up to 79% of their traffic when pushed below an AI overview.It's a big shift, but with the right strategy your brand can stay visible in this new AI-driven search landscape.Don’t wait to see your traffic drop. Read the full guide now and take the steps to protect your visibility: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/

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The #1 factor helping websites dominate Google right now? It’s not keywords. It’s Topical Authority.Google now looks for genuine expertise, depth and relevance across an entire subject, not just a single page. That means businesses who build strong topical authority consistently outrank competitors, attract more organic traffic and earn long-term trust.In our latest blog, we break down:
☑️What topical authority really means
☑️Why it’s become a core ranking factor
☑️Practical ways to build it for your websiteIf you want your brand to become the go-to resource in your industry, this is the guide to start with: https://reachdigital.media/topical-authority-guide/

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