Wavefront Leadership needed a brand and online presence to reposition its existing HR services as a high-end consultancy for senior executives and business leaders. The goal was to create an identity that projected authority, trust and expertise while staying true to the founder’s personal values of calmness, strength and precision.
Wavefront Leadership approached us looking to reposition its existing HR services as a high-end consultancy for senior executives and business leaders. The brand needed to convey authority, trust and expertise while reflecting the founder’s personal values of calmness, strength and precision.
The project required not only a complete brand overhaul but also a professional online presence that would resonate with high-level decision-makers.
We began with a detailed discovery session to understand the consultancy’s vision, audience and long-term objectives. During this, the founder’s affinity with the ocean emerged as a defining brand inspiration – representing calm, control and the ability to navigate complex corporate challenges.
Armed with these insights, we developed a shortlist of names, checking domain availability and Companies House registration. Wavefront Leadership stood out as the perfect choice – evoking authority, progress and confidence.
Our creative team then crafted a sophisticated brand identity, including a distinctive wordmark and refined colour palette designed to project professionalism and credibility. Corporate brand guidelines were produced to ensure consistency across all assets.
Once approved, we moved into the digital phase. Wireframes were created in Adobe XD to establish a clear, user-focused structure. Full design concepts followed, with clean typography, considered use of whitespace and subtle motion to reinforce the premium feel.
Our development team built the site in WordPress, adding smooth micro-interactions and light animation for a polished user experience.
The full project – from initial strategy to launch – was delivered in just six weeks.
Wavefront Leadership now has a bold, credible brand and a modern digital presence designed to appeal directly to senior executives. The transformation positions them as a trusted partner for executive-level HR and leadership consultancy, supporting their ambition to become a leading name in their sector.
We carried out an in-depth discovery session to define the consultancy’s positioning and audience. Drawing on the founder’s affinity with the ocean, we developed the name Wavefront Leadership, ensuring domain and company registration availability before moving forward.
Our creative team produced a premium visual identity, including a distinctive wordmark and refined colour palette. Corporate brand guidelines were delivered to maintain consistency across all touchpoints and reinforce a professional, trusted image.
Wireframes were created in Adobe XD to map a clear user journey before moving into full visual design. The site was built in WordPress, with smooth micro-interactions and subtle animations to create a polished, modern experience tailored to senior executives.
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