Dansk: Connecting Online Discovery to In-Store Success
+200%
NEW USERS YOY
+138%
INCREASED ENGAGEMENT
Dansk: Connecting Online Discovery to In-Store Success
+200%
NEW USERS YOY
+138%
INCREASED ENGAGEMENT
The challenge
Dansk needed to increase footfall and brand exposure for its Rayleigh showroom in a competitive retail environment. As a premium furniture retailer with a strong physical presence, the key challenge was connecting the in-store experience with a wider digital audience.
The objective was to raise local awareness, attract new visitors, and convert online engagement into showroom traffic.
The approach
We focused on creating compelling, design-led content across social media to capture attention and inspire engagement. By showcasing Dansk’s products, showroom experience, and brand personality, we built a consistent and recognisable online presence.
Alongside this, a targeted Local SEO strategy was implemented to raise awareness of the Rayleigh location and its facilities, ensuring Dansk appeared prominently in local searches and maps. This combination of creative storytelling and technical optimisation helped bridge the gap between online discovery and in-store visits.
The result
Our work with Dansk continues to deliver strong growth in visibility, engagement, and local awareness. Organic traffic rose by 25%, with over 10,000 new users and consistent gains across key landing pages in the last year along. Local SEO improvements helped increase showroom visits, while creative content, including drone videography and virtual tours, strengthened Dansk’s brand presence. The campaign has successfully connected digital engagement with in-store results, positioning Dansk as a leading name in contemporary furniture and interior design.
Product focused social content
Captured with our Sony FX3 on a DJI RS 4 Pro.
Creative Production Process
Planning / Pre-production
Every shoot begins with clear objectives and detailed planning. We learn the brand, audience, and goals before moving into logistics such as location scouting, scheduling, and shot planning. This foundation ensures a smooth production and a result that aligns perfectly with the client’s vision.
Scripting / Storyboarding
We develop scripts and storyboards to shape the narrative and visual flow before filming begins. This stage helps everyone understand the creative direction and guarantees consistency between concept and final output.
Production
Our team captures high-quality video, drone footage, and photography that tell a brand’s story with style and precision. We focus on lighting, framing, and movement to create visually engaging content that reflects the atmosphere and personality of the brand.
Post-production
Editing, sound design, and colour grading bring each project to life. We refine every detail in-house to deliver content that performs across platforms while maintaining brand consistency and polish.
Animation
When needed, we enhance content with motion graphics and animation. These additions help emphasise key messages, guide attention, and create a dynamic, modern visual experience.
Captured with our DJI Avata 2 drone.
Plan
Every project begins with insight and planning. We define objectives, audience, and creative direction to ensure each shoot delivers clear, measurable impact for the brand.
Produce
Our in house team handles every stage of production with precision. From scripting and filming to editing and animation, we create content that captures attention and drives engagement.
Perform
We track performance across channels to understand how each asset performs. Insights from data and user behaviour help refine future campaigns and strengthen results.
Seasonal Content Campaigns
The full campaign – from initial strategy to launch – was delivered in just six weeks.
Dansk wanted to capture the warmth and elegance of the festive season while staying true to their Scandinavian-inspired identity. We used the campaign as an opportunity to test two creative directions; high-end, polished commercial content and a more natural, self-shot style. This allowed us to analyse which approach achieved stronger engagement and audience response. The result was a cohesive suite of visuals that celebrated craftsmanship, comfort, and design excellence while increasing brand visibility both in-store and online.
Why should your business be creating seasonal content?
Many businesses assume that producing high-quality seasonal campaigns is time-consuming or costly.
While it can be, it doesn’t have to be. With the right creative approach, seasonal marketing becomes a flexible and efficient way to reach audiences at the perfect moment. At Reach, we tailor every project to your brand, your message, and your schedule, ensuring each campaign delivers maximum impact without unnecessary complexity.
Why should your business be utilising video?
There’s a common belief that video production is a long, expensive process reserved for big brands. That doesn’t have to be the case. Video is one of the most adaptable tools available, capable of being tailored to your goals, budget, and tone of voice.
Although we regularly use own professional production equipment, incredible results can also be achieved with something as simple as a newer iPhone and a skilled editor.
Captured with our Sony A7iii
Explore Dansk
Take a Virtual Tour
Captured with our Matterport Pro 3 camera.
