Re-branding Balfour place
The challenge
Balfour Place is an exclusive development of just six luxury homes, positioned minutes from the coast in the sought-after town of Felixstowe. With competition high in the premium property market, the client needed a strong brand and marketing platform that could reflect the quality of the homes and appeal directly to high-end buyers from day one.
Our services
- Brand Strategy & Identity
- Website Design & Development
- CGI Production
- Graphic Design (Brochures, Hoarding, Site Boards, Social Media)
- Video Editing & Production
- Ongoing Digital Marketing (Meta Ads & Campaign Strategy)
The approach
We partnered with the Balfour Place team from the earliest stages to shape a complete marketing strategy and visual identity. The first step was brand development, taking the existing development name and starting again with a new logo, colour palette and tone of voice that captured the prestige, location, and lifestyle benefits of the site.
This extended into a fully bespoke website design and build, created to highlight the quality and character of the development, with attention to seamless UX, mobile responsiveness, and performance.
Our creative team also handled the production of a full suite of marketing assets, including CGI visuals, on-brand brochures, sales boards, social media content, and edited teaser videos, ensuring consistency and polish across every touchpoint.
The result
The new Balfour Place brand and website have established a refined, high-end identity that reflects the quality of the development and its location. Early marketing assets helped generate interest before the site was live, while the website now acts as a central hub for enquiries, agent outreach, and lead capture. With ongoing digital marketing in place, the development is well-positioned to attract discerning buyers and maintain momentum through its sales cycle.
We were very happy to see ‘Darwin House’ an exquisite £1.95M home, sell within a couple of weeks of the relaunch.
What we did
Brand, Identity & Creative
We developed a full visual identity for Balfour Place, including naming, logo design, and a refined aesthetic that captured the development’s premium feel. This extended into a custom-designed website and a cohesive suite of marketing assets, from brochures and hoarding boards to social media content and edited video, all tailored to communicate quality and drive early engagement.
CGI Visuals
To bring the homes to life ahead of completion, we produced a series of high-quality CGI renders. These visuals became the centrepiece of the launch campaign, helping buyers and agents visualise the finished development with clarity and confidence.
Ongoing Marketing
To support sales and brand awareness, we continue to manage digital marketing across Meta platforms. Our campaign strategy focuses on lead generation and positioning Balfour Place as one of Felixstowe’s most desirable new addresses.
VISIT BALFOUR PLACE
Built for long-term impact
Our partnership with Balfour Place didn’t end at launch. We continue to deliver creative, strategic and technical support that ensures the brand remains visible, relevant, and effective throughout the sales journey.
From fresh video content and design updates to website enhancements, SEO and paid advertising; we work closely with the client to adapt, refine and support every stage of the development’s success.
ABOUT US
Increase Exposure.
Our launch campaigns were designed to generate high visibility and engagement across Meta platforms, using carefully targeted creative to reach the right audiences at the right time. The results speak for themselves, with strong early performance that continues to support lead generation and brand recognition for the development.
1485247
In just one month, our paid social campaigns reached over 1.4 million users. Driving widespread awareness and positioning Balfour Place in front of a highly relevant audience. This scale of exposure was key to establishing early momentum and building brand recognition within the region and beyond.
£2CPM
With a cost-per-thousand impressions (CPM) of just £2.07, the campaign delivered excellent value. This efficiency reflects the strength of our targeting strategy and creative execution, ensuring maximum visibility without wasted spend.
17000+
The campaign generated over 17,000 direct engagements on Balfour Place content; including clicks, shares, saves, and comments. These interactions signal strong interest and helped drive meaningful traffic to the website and enquiry channels.
A professional company throughout, which has helped bring our venture to life! Very helpful in supporting what we were looking to gain from our Balfour Place website. Thank you for your help Reach!
Ben Tawell – General Manager