# Reach Digital > Full Service Digital Agency --- ## Pages - [Custom QR Code Generator](https://reachdigital.media/growth/qr-code-generator/): Get unlimited branded QR codes for just £5/month. Quick setup, trackable results, and flexible use across packaging, print, and in-store displays. - [Lewis Fordham](https://reachdigital.media/about/lewis-fordham/): Discover Lewis Fordham’s creative journey at Reach Digital, with expertise in branding, motion design, and visual storytelling. - [Free PPC Audit](https://reachdigital.media/growth/free-ppc-audit/): Get a free PPC audit from Reach Digital. We find missed opportunities, cut wasted ad spend & provide actionable insights to improve your campaign ROI. - [Google Ad Credit Offers](https://reachdigital.media/growth/google-ad-credit-offers/): Claim up to £400 in Google Ads credit or £7,000/month via Google Ad Grants. Expert PPC setup and support for UK businesses and charities. Check eligibility. - [PPC Management Services](https://reachdigital.media/growth/ppc-management-services/): Reach more customers with high-performing Google Ads. Certified PPC experts delivering targeted campaigns, based in Colchester, Essex. - [Isabella Last](https://reachdigital.media/about/isabella-last/): Isabella crafts high-performing content at Reach Digital, blending strategy and storytelling to boost brand engagement and audience connection. - [Logo Enquiry](https://reachdigital.media/logo-enquiry/): Brand Creation Brief Simply fill out the form below to receive a tailored quote for your logo project. Take the... - [Paid Search Marketing](https://reachdigital.media/growth/paid-search-marketing/): With 75% of people not looking past the first page of Google, wouldn’t you love to propel your brand to the heights of page one in the search results? - [Paid Social Media](https://reachdigital.media/growth/paid-social-media/): With the organic reach of social media posts being constantly restricted and marketers seeing real results from paid activity, - [Zephyr](https://reachdigital.media/about/zephyr/): At Reach Digital, we believe in having a pawsitive approach to business, and no one embodies this more than our Chief Barketing Officer, Zephyr! - [Home 2024](https://reachdigital.media/): Founded in 2014, we are an award-winning full-service digital marketing agency with studios in both Suffolk & Essex. - [Drone Video Production](https://reachdigital.media/drone-video-production/): Stunning Drone Videography. Showcase your business with breathtaking footage crafted by professionally licensed drone pilots. - [Chris Mayhew](https://reachdigital.media/about/chris-mayhew/): As Head of Paid Media, Chris focuses on creating compelling campaigns on platforms such as Facebook, Instagram and Google Ads. - [Virtual Tours](https://reachdigital.media/growth/virtual-tours/): Virtual Tours Crafting Immersive Experiences Capture Every Detail. Powered by: Scroll down Digital Twins Using our Pro3 camera from Matterport,... - [TEST](https://reachdigital.media/test/) - [Projects](https://reachdigital.media/projects/): Get to know more about the work we produce at Reach Digital by exploring our projects. - [Elliott Parkinson](https://reachdigital.media/about/elliott-parkinson/): Elliott's professional journey boasts significant achievements and diverse experiences. He is also a qualified Drone pilot and is Reach Digital’s own Drone Photographer and Videographer. - [Ruth Delaney](https://reachdigital.media/about/ruth-delaney/): Ruth brings a wealth of experience in financial management, budgeting, forecasting, and financial reporting. - [Andreas Gerakianakis](https://reachdigital.media/about/andreas-gerakianakis/): Andreas now creates unique digital experiences tailored to our client’s needs and nuances. - [Chris Lown-Smith](https://reachdigital.media/about/chris-lown-smith/): Chris is an experienced web developer with knowledge of PHP, JavaScript, React and Laravel. He also enjoys exploring the great outdoors. - [Oliver Westrup](https://reachdigital.media/about/oliver-westrup/): As Retained Services Director at Reach Digital, Oliver leads the development of data-driven strategies to deliver real business impact. - [Ryan Delaney](https://reachdigital.media/about/ryan-delaney/): Ryan is a highly skilled creative professional with a proven track record in digital media and advertising. Over the course of 9 years... - [Video Production](https://reachdigital.media/creative/video-production/): Video production services IncreaseEngagement Scroll down Corporate Videos Normally 2-3 minutes in length, a corporate video can capture the essence... - [Insights](https://reachdigital.media/insights/): Insights Stay up to date with the latest industry news and insights from Reach Digital. - [Services](https://reachdigital.media/services/): Reach Digital is a full service digital marketing agency supporting businesses across Essex, Suffolk and London. - [Google Analytics 4](https://reachdigital.media/tools-resources/google-analytics-4/): Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend. - [Google Page Speed Insights](https://reachdigital.media/tools-resources/google-page-speed-insights/): Page Speed Insights (PSI) provides information on the technical performance of a page on mobile and desktop devices subsequently. - [Google Keyword Planner](https://reachdigital.media/tools-resources/google-keyword-planner/): You can discover new keywords to target in campaigns, get search volumes, forecasts, understand how search patterns are changing over time. - [Google Search Console](https://reachdigital.media/tools-resources/google-search-console/): Google Console was created so you can easily track the performance of your website in relation to organic search - [Screaming Frog](https://reachdigital.media/tools-resources/screaming-frog/): Screaming Frog is an invaluable tool to marketers, ensuring sites are error-free and appealing to search engines. - [Ahrefs](https://reachdigital.media/tools-resources/ahrefs/): Ahrefs is a paid SEO tool predominantly known for its backlink analysis features. - [Semrush](https://reachdigital.media/tools-resources/semrush/): This paid third-party platform is most renowned for its sophisticated keyword planning functions, but Semrush prides itself on being ‘more than a keyword tool’. - [Answer the public](https://reachdigital.media/tools-resources/answer-the-public/): A consumer insight tool that combines suggested searches from Google and Bing, visualising them in a wheel, organised by interrogative words. - [Brand Consultancy](https://reachdigital.media/brand/brand-consultancy/): Every business wants to stand out from the competition. Effective branding is how you can achieve that. - [Employer Branding](https://reachdigital.media/brand/employer-branding/): In a candidate-led market, how do you attract and retain high-quality employees? By developing your employer brand. - [Brand Guidelines](https://reachdigital.media/brand/brand-guidelines/): Brand guidelines define the standards of your brand identity and the rules of how you communicate your brand to the world. - [Design for Print](https://reachdigital.media/creative/design-for-print/): Get a jump on the competition and receive a higher ROI with professionally designed media. Our design for print services include leaflets, brochures - [Graphic Design](https://reachdigital.media/creative/graphic-design/): Our in-house Graphic Design team delivers stunning visual assets across digital and print to help elevate your brand. - [Web Development](https://reachdigital.media/code/web-development/): Web development focuses more on the functional aspects of web-based applications. We create online tools providing efficient workflows. - [Managed Hosting](https://reachdigital.media/code/managed-hosting/): Our Managed Hosting service removes the challenges of building, managing and hosting your businesses website. - [Website Design](https://reachdigital.media/code/website-design/): Our websites are designed to captivate your customers and provide visitors with a seamless experience across all devices. - [Logo Design](https://reachdigital.media/creative/logo-design/): A vital element of any brand, your logo should be simple and communicate the nature of your business. - [Social Media Management](https://reachdigital.media/growth/smm/): Finding keeping active on social media time-consuming? Our account managers create unique content for your social media channels. - [Paid Media](https://reachdigital.media/growth/paid-media/): Paid media marketing allows you to identify your target demographic and reach them specifically in a cost-effective, yet focussed manner. - [Search Engine Optimisation](https://reachdigital.media/growth/seo/): We are an SEO agency with over 30 years combined experience getting businesses on the first page of Google. Our experts optimise your site. - [Growth](https://reachdigital.media/growth/): Having visibility online is essential so potential customers can find you easily in search for selected keywords relevant to your business. - [Creative](https://reachdigital.media/creative/): We can help you with everything from developing a new logo to producing a brand video or designing packaging that will make your product ‘pop’. - [Code](https://reachdigital.media/code/): Quality code, implemented by experts. Our web development team have extensive experience in CSS, Javascript and the LAMP stack. - [Brand Development](https://reachdigital.media/brand/brand-development/): We develop brands that build confidence in customers and project a professional appearance throughout all aspects of your organisation. - [Tools & Resources](https://reachdigital.media/tools-resources/): Welcome to our Tools & Resources section. Here you will be able to find handy external tools to help you gain an advantage online. - [Contact](https://reachdigital.media/contact/): Experience award-winning international courier services. Contact an expert at XPand Logistics & enhance your customer relationships today. - [About](https://reachdigital.media/about/): Click to read about Reach Digital, find out how we started and how we continue to grow. Founded in 2014, discover more about our team here! - [Privacy Policy](https://reachdigital.media/privacy-policy/): At XPand Logistics, your privacy is important to us. Learn how we collect, use and disclose your personal data when you use our services. - [Brand](https://reachdigital.media/brand/): Your brand is the face of your business, you should recognise the importance of the appearance of your company in all aspects of your operations. --- ## Posts - [How Can I Rank in AI Search Results? | 5 Simple Strategies](https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/): Discover how to rank in Google’s AI search results, why it matters for visibility and 5 strategies to optimise your site and attract more qualified traffic. - [Want to Rank Higher on Google? Build Topical Authority First](https://reachdigital.media/topical-authority-guide/): Discover what topical authority means for SEO, why it matters for rankings, and six proven steps to build authority and boost visibility. - [How Much Does Google Ads Cost In 2025?](https://reachdigital.media/how-much-does-google-ads-cost-in-2025/): Discover what affects Google Ads costs in 2025, including bids, quality score, and budgeting tips for better campaign control. - [The Beginner's Guide To Google Tag Manager](https://reachdigital.media/the-beginners-guide-to-google-tag-manager/): Learn what Google Tag Manager is, how it works, and how to create, test, and deploy tags to improve tracking and marketing performance. - [What to Expect from a Professional Drone Shoot](https://reachdigital.media/what-to-expect-from-a-professional-drone-shoot/): Professional drone shoots with full planning, compliance, and creative editing. Capture high-quality aerial content for web, social, and campaigns. - [What Is PPC Advertising?](https://reachdigital.media/what-is-ppc-advertising/): Discover how PPC advertising works, its benefits, and how to get started with effective Google Ads or social media campaigns. - [Why Google Ads Naming Conventions Matter](https://reachdigital.media/the-benefits-of-establishing-an-effective-naming-convention-for-google-ads-campaigns/): Learn how strategic naming conventions in Google Ads improve navigation, reporting, and campaign analysis for better marketing outcomes. - [The Three Golden Rules Of A/B Testing](https://reachdigital.media/the-three-golden-rules-of-a-b-testing/): Jump to a section: Introduction Choose the right goal Test one thing at a time Ensure the test runs long... - [The Ultimate Guide to Video Content](https://reachdigital.media/the-ultimate-guide-to-video-content/): In this article, we explain why you need to be using and how the different styles to help put you in front of your target audience. - [The Role of Photography in Modern Marketing](https://reachdigital.media/the-role-of-photography-in-modern-marketing/): A picture is worth a thousand words. Whilst our friends in SEO might disagree with this statement, it certainly rings... - [Uncharted Territory: Exploring the Legal Landscape of AI-Generated Imagery ](https://reachdigital.media/legal-ai-generated-imagery/): Understand your rights when using AI-generated images commercially, including copyright risks, ethical practices, and legal developments. - [Black Friday: The History & Marketing Trends](https://reachdigital.media/black-friday-trends-2022/): Jump to a section: 1800's 1940's 1950's 1990's & 2000's Present Day Your business and black friday Black Friday... - [International Friendship Day: Best brand partnership campaigns in history](https://reachdigital.media/best-brand-partnership-campaigns-in-history/): Brands across every country and every sector are constantly at extreme levels of competition. Whether they’re selling socks or fitting carpets... - [How To Get Social Media Right - For Businesses](https://reachdigital.media/how-social-media/): Why do businesses struggle to find their place on social media? To understand this, we need to know why people use social media in the first place. - [A Guide to Branding: What is a Brand?](https://reachdigital.media/what-is-a-brand/): Your brand is your company’s most valuable asset, which separates your business from the competition. - [Logo Design in Essex](https://reachdigital.media/logo-design-in-essex/): We design our logos using the latest software from Adobe CC, created by professional graphic designers. - [An Introduction to Logo Design](https://reachdigital.media/how-to-design-a-logo/): A logo is a symbol or mark used to represent your brand. You can think of it as your signature. The primary role of a logo is brand recognition. - [Google May 2020 Core Update](https://reachdigital.media/google-may-2020-core-update/): What You Need to Know About Google’s May 2020 Core Update. Google changes its algorithm at least 3000 times a year. - [The social media business trend](https://reachdigital.media/the-social-media-business-trend/): Social media management for businesses The question is where does the social media business trend fit within your company ethos? - [Why every business needs graphic design support](https://reachdigital.media/why-every-business-needs-graphic-design-support/): The heart of any good marketing campaign is a graphic design team. Choosing a good design team will gives your company the support it needs. - [Why choose Wordpress for your website?](https://reachdigital.media/why-choose-wordpress-for-your-website/): WordPress enables you to use a variety of tested techniques to increase you page rank for various keywords related to your business. - [5 basic ways to increase organic page rank](https://reachdigital.media/5-basic-ways-to-increase-organic-page-rank/): If the SEO of your business is currently losing traction, then it could be worthwhile considering the following changes... - [5 common Google Ads mistakes](https://reachdigital.media/5-common-google-ads-mistakes/): It’s time consuming and takes a lot of effort, which is why you don’t want to waste your time and money by making these common mistakes: - [5 top tips for web design](https://reachdigital.media/5-top-tips-for-web-design/): So let’s take a look at Reach Digital’s Top Five Tips to make your website work for you. - [Using Google Ads for the first time](https://reachdigital.media/using-google-ads-for-the-first-time/): Those looking to promote the site quickly will often look at solutions such as Google’s AdWords, but how exactly does it work. - [Why invest in SEO for my business?](https://reachdigital.media/why-invest-in-seo-for-my-business/): SEO can involve several different tasks, but the end goal is to ensure your site is able to offer quality content and relevant information. - [Do I need to update my company website?](https://reachdigital.media/do-i-need-to-update-my-company-website/): While your website may look fine on a desktop, it could be a different story when a visitor lands on your page via mobile device. --- ## Projects - [Balfour Place](https://reachdigital.media/projects/balfour-place/): Brand, Website and Digital Marketing for prestige housing developments. Modern luxury in a truly timeless setting. - [Wavefront Leadership](https://reachdigital.media/projects/wavefront-leadership/): Premium rebrand and website for Wavefront Leadership, positioning them as a trusted executive HR and leadership consultancy. - [FC Evolution](https://reachdigital.media/projects/fc-evolution/): In late 2024, FC Evolution launched its new website following a complete redesign and rebuild by the team at Reach Digital. - [London Plus](https://reachdigital.media/projects/london-plus/): Our team delivered a full website redesign, creating a sleek, user-friendly interface that elevates London Plus’s online presence. Click for more. - [Sunlite Group](https://reachdigital.media/projects/sunlite-group/): At the forefront of solar innovation, Sunlite Group deliver advanced solar solutions for both residential and commercial markets. - [Secure ITAD](https://reachdigital.media/projects/secure-itad/): Secure ITAD's rebrand in July 2024 included a new logo, updated literature, and a redesigned, multilingual website. - [Marketing Force](https://reachdigital.media/projects/marketing-force/): Website rebuild for Marketing Force Ltd. Enhanced UX, SEO optimisation, and videography across 20+ UK locations, resulting in top search rankings. - [Energy Labs](https://reachdigital.media/projects/energy-labs/): Developing a powerful engaging website for a sustainability-focussed brand. - [Felixstowe Ferry Golf Club](https://reachdigital.media/projects/felixstowe-ferry-golf-club/): Increasing engagement time through beautifully designed website functionality. - [Bypass Nurseries](https://reachdigital.media/projects/bypass-nurseries/): Bringing a modern and engaging user experience to Bypass Nurseries. - [CPC](https://reachdigital.media/projects/cpc/): Building a sophisticated website for an independent project and cost management consultancy. - [Kingswood Group](https://reachdigital.media/projects/kingswood-group/): Building brand authority through engaging content and design to enhance online visibility. - [Ses Vistes](https://reachdigital.media/projects/ses-vistes/): Showcasing stunning property through sophisticated web design. - [She Grows Veg](https://reachdigital.media/projects/she-grows-veg/): From social media influencer to a start up and nationally recognised brand in less than 12 months. - [Mind](https://reachdigital.media/projects/mid-north-east-essex-mind/): Enhancing online visibility and user experience to help people find the support they need. - [Her Spirit](https://reachdigital.media/projects/her-spirit/): Designing the creative behind a global community, Her Spirit. - [Forever Buddies](https://reachdigital.media/projects/forever-buddies/): Brand development for a specialist distributor of health supplements for cats and dogs. - [Guinea Pig Magazine](https://reachdigital.media/projects/guinea-pig-magazine/): Building the subscriber network of the UK's only dedicated magazine to guinea pigs. - [Yoga Inclusive](https://reachdigital.media/projects/yoga-inclusive/): Putting a local brand in front of it's target audience. - [For You Now](https://reachdigital.media/projects/for-you-now/): Developing the brand identify and digital-footprint for Suffolk's best-known Wellness Centre. - [ABC Boxing](https://reachdigital.media/projects/abc-boxing/): Launching a start up boxing club through the full marketing mix. - [Events Under Canvas](https://reachdigital.media/projects/events-under-canvas/): An 11-year partnership resulting in thousands of online conversions each year. - [WeBelieve](https://reachdigital.media/projects/webelieve/): Partnering with first-class asset producers, We Believe Media. - [Yoghurt Creative](https://reachdigital.media/projects/yoghurt-creative/): Yoghurt Creative, an ambitious startup, reached out to Reach, seeking the creation of a fresh and innovative website. - [Whitehall](https://reachdigital.media/projects/whitehall/): The digital strategy behind the UK's leading specialist SAP recruitment agency. - [TARS](https://reachdigital.media/projects/tars/): Transforming customer experience through research and development for TARS Ltd. - [Medicare EMS](https://reachdigital.media/projects/medicare-ems/): Brand strategy and development for the UK's leading event medical provider, Medicare EMS. - [Kids Inc](https://reachdigital.media/projects/kids-inc/): Brand development and digital strategy for London's biggest children's nursery group. - [ClearView Communications](https://reachdigital.media/projects/clearview-communications/): A 5-year-long partnership resulting in multi-million pound digital revenue. - [Arc Systems](https://reachdigital.media/projects/arc-systems/): Crafting a best-in-market digital presence for Essex' leading IT Support business, Arc Systems. - [Alex Cleghorn](https://reachdigital.media/projects/alex-cleghorn/): Full marketing support through Web Development, SEO and Social Media management. --- # # Detailed Content ## Pages > Get unlimited branded QR codes for just £5/month. Quick setup, trackable results, and flexible use across packaging, print, and in-store displays. - Published: 2025-08-20 - Modified: 2025-08-26 - URL: https://reachdigital.media/growth/qr-code-generator/ Custom QR Code Generator. Just £5 Per Month! Designed for marketers, brand managers and business owners, our QR Code Generator helps you to connect printed materials, packaging and real-world touchpoints with digital experiences. Create fully branded, trackable QR codes to generate leads, boost conversions and clearly measure what’s working through performance data. Generate a QR code Our Reviews 5. 0 55 reviews £2. 4 trillion QR code payments to exceed £2. 4 trillion globally by 2026. 95% 95% of businesses use QR codes to track data. 37% QR code campaigns average a 37% CTR- outperforming most digital ad formats Key Features: Unlimited QR Codes for just £5 per month That's right, you can create as many QR codes as you like for £5 a month, that's just £60 a year. Built for Marketing Goals Perfect for lead capture, app downloads, feedback forms, email sign-ups, and more. Quick and Easy Setup Generate fully functional QR codes in seconds - no tech skills required, Trackable & Flexible See how and when your codes are scanned, and send users to websites, apps, forms or payment pages. New to QR Codes? Here's How They Help Businesses Like Yours QR codes (Quick Response codes) have become a key feature of modern marketing. These scannable, two-dimensional barcodes were originally developed for tracking manufacturing but have since evolved into a simple yet powerful tool to connect packaging, print, signage and other physical environments with digital experiences. With a quick smartphone scan, static materials become interactive. Users are... --- > Discover Lewis Fordham’s creative journey at Reach Digital, with expertise in branding, motion design, and visual storytelling. - Published: 2025-07-31 - Modified: 2025-07-31 - URL: https://reachdigital.media/about/lewis-fordham/ Lewis Fordham is a multidisciplinary designer with over nine years’ experience spanning branding, motion design, and creative storytelling. At Reach Digital, he brings ideas to life through impactful visuals that excite clients and elevate their brands. Lewis Fordham Senior Digital Designer With over nine years of experience in the design industry, Lewis Fordham brings a broad creative skillset and a passion for visual storytelling to Reach Digital. Having started his career in a marketing agency, he developed brands, websites, and email campaigns for a wide variety of clients. He later spent more than seven years in-house at a software development company, working across motion design, animation, videography, brand development, and everything from merchandise to office interiors. Lewis joined Reach Digital to continue growing both personally and professionally as part of a talented, collaborative team. He thrives on the opportunity to apply his creativity across a wide spectrum of projects and industries, helping businesses bring their ideas to life in impactful, visually compelling ways. Outside of work, Lewis trains and competes in triathlons and enjoys surfing whenever he gets the chance. Check him out on YouTube. Expertise: Graphic design and branding Motion design Adobe Creative Suite Visual storytelling Creative problem solving Career Highlights: Launching five new brands under tight deadlines at a major iGaming event Designing and launching global assets to support new company values Collaborating with Nike as a social influencer Lewis takes pride in producing creative work that not only meets the brief but excites clients and earns its place front and centre in their businesses. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If... --- > Get a free PPC audit from Reach Digital. We find missed opportunities, cut wasted ad spend & provide actionable insights to improve your campaign ROI. - Published: 2025-05-23 - Modified: 2025-08-08 - URL: https://reachdigital.media/growth/free-ppc-audit/ Struggling with Underperforming Google Ads? Get a Free PPC Audit from Certified Google Partners Stop wasting budget. Start driving real results. We’ll review your account for free, and show you exactly where your spend is falling short, and how to fix it. Talk to us about Google Ads Our Reviews 5. 0 55 reviews 61% of Google Ad spend is wasted on keywords that never convert 71% of advertisers don't track conversions properly 25 % of the average Google Ads budget is wasted You're Probably Wasting Ad Spend - and You're Not Alone Google Ads seems easy. But behind every click is a web of targeting, bidding, and strategy, and if even one piece is off, your budget disappears fast. Whether you’re running ads yourself, using Google’s auto-recommendations, or relying on an agency, here are the most common (and costly) mistakes we uncover: Common signs of wasted ad spend: Overbidding on poor-performing keywords Automated bidding can push costs up fast when campaigns aren’t structured properly. Weak ad copy that doesn’t convert If your ads don’t resonate, your traffic won’t convert, no matter how much you spend. Broad or irrelevant targeting You could be paying for clicks from the wrong audience entirely. Disorganised campaign structures Messy setups make it harder for Google’s algorithm to optimise your performance. Broken or missing conversion tracking If you’re not tracking the right actions (or anything at all), you can’t improve ROI — and neither can Google. Broken or missing conversion tracking If you’re not tracking... --- > Claim up to £400 in Google Ads credit or £7,000/month via Google Ad Grants. Expert PPC setup and support for UK businesses and charities. Check eligibility. - Published: 2025-05-23 - Modified: 2025-08-08 - URL: https://reachdigital.media/growth/google-ad-credit-offers/ Maximise Your Budget with Official Ad Credit Offers Support for Startups, SMEs & Charities Looking to Get More from PPC Whether you're new to Google Ads or running a non-profit with big ambitions, we help unlock promotional ad credits and grants that can stretch your budget and boost your impact from day one. Book a FREE PPC Audit Speak to an Expert Our Reviews 5. 0 55 reviews 50% Paid search visitors are 50% more likely to convert than organic users 92% Google holds over 92% of the UK's search engine market share. £29. 6 billion UK digital ad spend in 2023 alone For Businesses Up to £400 in Free Google Ad Credit Starting a new PPC campaign? Google regularly offers new advertisers up to £400 in bonus ad credit when they meet a qualifying spend within the first 60 days. How we help: We’ll confirm your eligibility and guide the setup process We ensure your account meets Google’s promotional criteria You get high-impact campaigns without wasting your budget Transparent support — no hidden fees, no gimmicks This is a limited-time offer that only applies to new Google Ads accounts, so it’s important to get it right the first time. We’ll help you do just that. Certified Google Partners As official Google Partners, we’ve met Google’s highest standards for performance, knowledge, and client success. That means your campaigns are managed by trained specialists who understand how to maximise your budget, follow best practices, and deliver results that matter, efficiently, ethically,... --- > Reach more customers with high-performing Google Ads. Certified PPC experts delivering targeted campaigns, based in Colchester, Essex. - Published: 2025-05-21 - Modified: 2025-08-20 - URL: https://reachdigital.media/growth/ppc-management-services/ Generate more leads, fast. Targeted PPC Campaigns That Put You on Page One Did you know that 75% of Google users never scroll past page one. With Google Ads, you’re right where your customers are searching, whether that’s on Search, Maps, YouTube, or across millions of websites. Whether you’re launching your first campaign or tired of wasting money on underperforming ads, we’re here to make paid search work for you. Book a FREE PPC Audit Speak to an Expert Our Reviews 5. 0 55 reviews 50% Paid search visitors are 50% more likely to convert than organic users 92% Google holds over 92% of the UK's search engine market share. £29. 6 billion UK digital ad spend in 2023 alone Specialist PPC Management across the Southeast Reach Digital brings strategy, experience, and ongoing attention to every campaign we manage. As certified Google Partners, we know how to get your ads in front of the right people at the right time, and we don't stop once they click. We look at the full picture, from ad copy to landing page performance, to make sure your budget turns into meaningful results.   Unlike some agencies, we don't disappear after launch. We constantly track, test and refine so your ads don't just run; they improve over time. And with designers, developers and data analysts in-house, we're equipped to support every stage of your journey.   You won't get fluff, false promises, or vague reports. Just a clear, focused approach built around your goals... --- > Isabella crafts high-performing content at Reach Digital, blending strategy and storytelling to boost brand engagement and audience connection. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://reachdigital.media/about/isabella-last/ Isabella Last Content Specialist As a Content Specialist at Reach Digital, Isabella combines her expertise in content strategy, copywriting, and digital marketing to craft compelling, high-performing website content. With a First-Class degree in Marketing and Management from the University of East Anglia, she built a solid foundation in content creation and brand storytelling, sharpening her skills in the digital marketing space. Before joining Reach Digital, Isabella gained valuable experience across multiple platforms, refining her ability to connect brands with audiences through strategic, engaging content. She was drawn to Reach Digital’s fast-paced, creative environment, where she could leverage her skills to enhance brand messaging and drive audience engagement. Collaborating with a dynamic and innovative team, Isabella thrives in developing impactful content strategies that resonate with target audiences. Outside of work, Isabella stays active through fitness and outdoor adventures with her family and dog. She is also passionate about photography, capturing moments that inspire her creativity. At Reach Digital, she blends storytelling with strategy to craft engaging content and contribute to the agency’s continued success. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open post by reachdigitalmedia with ID 18065384915172521 Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you... --- - Published: 2024-11-21 - Modified: 2025-08-11 - URL: https://reachdigital.media/logo-enquiry/ Brand Creation Brief Simply fill out the form below to receive a tailored quote for your logo project. Take the first step in your new identity. Step 1 of 5 20% Design PreferencesDo you have any existing branding (colours, fonts, imagery) that we should incorporate? (Required)Are there specific colours you like or dislike? Why? (Required) What style of logo do you prefer? (e. g. , minimalist, vintage, bold, elegant, modern, playful, etc. )(Required)Are there any symbols or imagery you'd like included (or avoided)? (Required)Do you have a preference for a particular type of logo? Do you have a preference for a particular type of logo? Wordmark (text-basedLetter mark (Initials)Icon or SymbolCombination mark (text and symbol)Emblem (text within a shape) Inspirations and ExamplesDo you have any example of logos you like? (They don't have to be from your industry) --- > With 75% of people not looking past the first page of Google, wouldn’t you love to propel your brand to the heights of page one in the search results? - Published: 2024-07-30 - Modified: 2025-03-28 - URL: https://reachdigital.media/growth/paid-search-marketing/ Increase Exposure. Paid Search solutions for immediate success With 75% of people not looking past the first page of Google, wouldn't you love to propel your brand to the giddy heights of page one in the search results? Whilst SEO will always be the most preferable long-term strategy, pay per click advertising in the form of Google Ads can help you reach your goals in a shorter time frame and drive clicks, leads and sales almost immediately. Get in touch Putting your business in front of your customers Grow with Google Ads The timely nature of an ad appearing at the very point someone is looking for your products or services is a powerful thing. Targeted PPC campaigns can get you in front of customers on Google Search and Maps when they use keywords related to your business. And it's not just search either. Our dedicated Google Ads specialists will establish which campaign type will bring the best results, using their expertise to create highly optimised display, video, shopping and Performance Max activity, alongside the bread and butter of search ads. And the best part is you only pay for results, like clicks to your website or calls to your business. Whether on desktop or mobile, a well-timed pay per click ad can turn passive searchers into active customers. A Gift From The Google Gods With all paid search advertisers having to dance to Google's merry tune most of the time, it can often feel like a one-way street. That's... --- > With the organic reach of social media posts being constantly restricted and marketers seeing real results from paid activity, - Published: 2024-07-30 - Modified: 2025-05-23 - URL: https://reachdigital.media/growth/paid-social-media/ Inspire action. Paid social media solutions for measured success With the organic reach of social media posts being constantly restricted and marketers seeing real results from paid activity, social media advertising in the form of Facebook, Instagram and LinkedIn ads has grown tremendously in recent years. So much so that, according to Forbes, social media marketing has a growth rate of 4. 53% and is on track to be worth a whopping $247. 30 billion by 2027. Get in touch Putting your business in front of your customers Top-Quality Creative Targeted To Generate Traction One of the great benefits to Meta (Facebook and Instagram) ads, as well as paid LinkedIn activity, is that you can pinpoint your audience to get your message in front of exactly the right people. Whether you build an audience based on key demographics and interests or you remarket to those who have already shown enthusiasm for your products or services, you can instantly place your brand at their figure tips and drive the desired actions to produce the results you're looking for. You can even leave the targeting open and allow the platform's machine learning to use everything it knows to locate the most powerful audience. The experienced team at Reach can create your own custom social media marketing strategy, including which platforms will perform best for your business, a recommended budget and a forecast for the returns you're likely to see. Examine. Evaluate. Evolve. Adept measurement goes hand-in-hand with optimising social media campaigns. After... --- > At Reach Digital, we believe in having a pawsitive approach to business, and no one embodies this more than our Chief Barketing Officer, Zephyr! - Published: 2024-07-19 - Modified: 2024-07-19 - URL: https://reachdigital.media/about/zephyr/ Zephyr Chief Barketing Officer At Reach Digital, we believe in having a pawsitive approach to business, and no one embodies this more than our Chief Barketing Officer, Zephyr! Hailing from the rolling hills of Pembrokeshire, Zephyr brings a unique blend of charm, enthusiasm, and a tail-wagging work ethic that keeps our team on its toes (and sometimes, on all fours). Zephyr's Credentials B. A. (Barking Authority) from the prestigious Canine College Masters in Pawblic Relations with a focus on Fetch Management Certified in Advanced Belly Rub Analytics Daily Duties Motivational Speaker: Zephyr's morning barks are the best alarm clock we've ever had. Her inspirational woofs ensure everyone's up and ready to seize the day. Security: With her keen senses, Zephyr diligently patrols the office, alerting us to any suspicious activities, especially the mailman and the vacuum cleaner. Client Relations: Zephyr's tail wags and happy dances create instant connections with clients. She's always ready to lend an ear or a paw to make everyone feel welcome. Fun Facts Favorite Snack: Bacon-flavored treats (will do tricks for them, every time). Best Trick: Rolling over with a perfect 10 from the judges (us). Hobbies: Chasing squirrels, napping in sunbeams, and conducting bark-storming sessions. Zephyr's infectious enthusiasm and dedication to making every day a 'paw-some' day make her an invaluable part of our team. Drop by our office and you'll likely find her napping on the job — but don't worry, she's just dreaming up her next big idea. We are on Instagram Here`s... --- > Founded in 2014, we are an award-winning full-service digital marketing agency with studios in both Suffolk & Essex. - Published: 2024-07-11 - Modified: 2025-09-02 - URL: https://reachdigital.media/ Our Reviews 5. 0 56 reviews ABOUT US Elevate your brand, engage your audience and ignite growth At Reach, we specialise in creating powerful digital marketing strategies tailored to your unique needs. From Social Media to SEO and Web Development, our team of experts is 100% committed to delivering tangible results that support your business objectives. WHO WE ARE OUR PORTFOLIO Results-driven Marketing. Explore our success stories. Explore our portfolio to see how Reach has successfully transformed brands across diverse industries. Our innovative campaigns and strategic approach consistently deliver outstanding results. See firsthand how we've helped businesses grow their digital presence, engage their audiences, and achieve their marketing goals. Defining a bold new identity for a future-focused coaching brand Explore project Designing the creative behind a global community, Her Spirit. Explore project The digital strategy behind the UK's leading specialist SAP recruitment agency. Explore project Elevating a leadership consultancy with a premium brand and digital presence Explore project Brand development for a specialist distributor of health supplements for cats and dogs. Explore project How the London Plus charity upgraded their website UX. Explore project Brand development and digital strategy for London's biggest children's nursery group. Explore project Creating a standout brand and online presence for an exclusive new development in Suffolk. Explore project Transforming customer experience through research and development for TARS Ltd. Explore project Sunlite Group: A New Era in Solar Innovation Explore project Building brand authority through engaging content and design to enhance online visibility. Explore project Creating... --- > Stunning Drone Videography. Showcase your business with breathtaking footage crafted by professionally licensed drone pilots. - Published: 2024-05-29 - Modified: 2025-08-08 - URL: https://reachdigital.media/drone-video-production/ AerialBrilliance. Stunning Drone Videography Showcase your brand with drone filming or photography for your business. Capture breathtaking footage crafted by professionally licensed drone pilots. Get in touch Breathtaking views from above Drone footage ranks among the most highly-viewed content online, captivating audiences with its unique perspective and engaging visuals. At Reach, our expert drone videographers harness state-of-the-art technology to create breathtaking aerial footage that showcases your work like never before. Exterior And Interior As well as encapsulating your business by showcasing your premises from outside, we can also offer some indoor drone filming. Our smaller, more agile drones can glide through a warehouse, office, showroom or any other space to bring people closer to your products and put the spotlight on the team behind the brand. Get in touch Corporate Videos Normally 2-3 minutes in length, corporate drone video production can capture the essence of your business, service or product in detail from a whole new perspective. Polished Delivery Our certified drone pilots take care of the planning and preparations to map out precise flight paths to ensure everything aligns perfectly with your project schedule. Skilled Teams Watch your vision come to life as our expert drone pilots take to the skies. We prioritise safety while capturing every detail with precision, working closely with on-site teams to deliver exceptional aerial footage. Pinpoint Photography If you're looking for still images rather than video, our drone photography will capture everything in crystal clear detail. Showcase your best assets, from business premises to... --- > As Head of Paid Media, Chris focuses on creating compelling campaigns on platforms such as Facebook, Instagram and Google Ads. - Published: 2023-12-12 - Modified: 2024-10-18 - URL: https://reachdigital.media/about/chris-mayhew/ Chris Mayhew Head of Paid Media Chris Mayhew is an experienced digital marketing professional with knowledge in a wide range of areas. Skills in PPC, Social Media Marketing, Email Marketing, Copywriting and SEO combine to create a well-rounded portfolio of practices that can help boost marketing efforts from every angle. As Head of Paid Media, Chris focuses on creating compelling campaigns on platforms such as Facebook, Instagram and Google Ads. His love for creative writing and a keen eye for detail mean that the imagination required for tasks like idea creation juxtaposes perfectly with the technical nous needed to analyse results. During a marketing career that spans more than 10 years, highlights have included earning the chance to be an ambassador for the launch of the cruise ship ‘Iona’ whilst working in travel, and getting to work on campaigns for the iconic British comic Beano. Away from the desk, Chris is an avid Liverpool supporter and enjoys spending his time watching TV and films. If he’s not on a day out with his young family, you’ll likely find him researching the latest board game to add to his collection or making a masterpiece (mess) in the kitchen. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open post by reachdigitalmedia with ID 18065384915172521 Here`s what`s... --- - Published: 2023-06-08 - Modified: 2024-07-19 - URL: https://reachdigital.media/growth/virtual-tours/ Virtual Tours Crafting Immersive Experiences Capture Every Detail. Powered by: Scroll down Digital Twins Using our Pro3 camera from Matterport, we can create digital twins of your property or business, offering a comprehensive and detailed view that users can explore at their own pace. Virtual Tours Virtual tours allow users to navigate through spaces as if they were physically there, providing a unique perspective and a more intimate understanding of the layout and features of the space. Increase Engagement Just like video content, virtual tours can significantly boost audience engagement, providing an immersive and interactive experience that goes beyond traditional media. Planning / Pre-Production We take your brief and plan the direction for your virtual tour, keeping in close communication so you can have as much or as little involvement/input as you wish. Capture Using the Pro3 camera, we capture high-resolution 3D imagery of your space, ensuring all details are faithfully reproduced. Post-Production We process the captured data to create an interactive 3D model that users can navigate with ease. This includes refinement of visuals, addition of interactive elements, and quality checks. Deployment We help you integrate the virtual tour on your website or other platforms, ensuring a smooth and responsive user experience. Why Virtual Tours? Virtual tours offer several benefits, including increased engagement, better understanding of space and layout, and the ability to explore at one's own pace. Furthermore, they are an innovative and modern way to showcase your property, service or business, setting you apart from competitors. Where... --- > Get to know more about the work we produce at Reach Digital by exploring our projects. - Published: 2023-05-25 - Modified: 2024-07-19 - URL: https://reachdigital.media/projects/ Empowering Brands, Amplifying Results: A Series of Trailblazing Client Success Stories Talk to us Discover the remarkable journeys we've embarked upon and the digital successes we've achieved for our valued clients. We pride ourselves on our ability to transform ideas into strategies, creating captivating online experiences that drive tangible results. Take a glimpse into our diverse range of projects below and witness the power of our strategic approach and creative execution. Get a call back Where did you hear about us? Google SearchGoogle AdsSocial MediaFriend or Colleague document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-41597804"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-41597804"), turnstile. render("#cf-turnstile-cf7-41597804", {sitekey:"0x4AAAAAAAE-Y-3LJZQsKuGV"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-41597804')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-41597804');},1000)}})})}); Insights How Much Does Google Ads Cost In 2025? --- > Elliott's professional journey boasts significant achievements and diverse experiences. He is also a qualified Drone pilot and is Reach Digital’s own Drone Photographer and Videographer. - Published: 2023-05-16 - Modified: 2025-06-06 - URL: https://reachdigital.media/about/elliott-parkinson/ Elliott Parkinson Digital Marketing Executive In the digital realm, Elliott has a strong interest in music and computer technology, specifically focusing on AI technology. He is also a qualified Drone pilot and is Reach Digital's own Drone Photographer and Videographer. Elliott Parkinson is a dynamic professional who brings a rich tapestry of skills, experiences, and personal interests to the table, combining creativity, technological savvy, and a proven track record in management and sales. His diverse skill set and innovative approach make him an invaluable asset in the evolving world of digital marketing. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open post by reachdigitalmedia with ID 18065384915172521 Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are... . 7 0 Lobster Copy has had a revamp! Check out our team`s latest project: a fresh logo rebrand and website design aimed at enhancing Lobster Copy`s online presence : https://lobstercopy. com/ 4 0 Open post by reachdigitalmedia with ID 17934207431943153 Lobster Copy has had a revamp! Check out our team`s latest project: a fresh logo rebrand and website design aimed at enhancing Lobster Copy`s online presence : https://lobstercopy.... --- > Ruth brings a wealth of experience in financial management, budgeting, forecasting, and financial reporting. - Published: 2023-03-09 - Modified: 2024-10-18 - URL: https://reachdigital.media/about/ruth-delaney/ Ruth Delaney Finance Director Ruth brings a wealth of experience in financial management, budgeting, forecasting, and financial reporting. Outside work, Ruth enjoys spending time with family, exploring local restaurants, cycling, and playing badminton and tennis with friends to stay active and healthy. Before joining Reach Digital, she worked as a Financial Manager at a manufacturing company in Essex. Ruth was drawn to the fast-paced and dynamic environment at Reach Digital, where she could apply their skills to support the company's growth and success. As a result, Ruth now enjoys working with a talented and dynamic team as part of a company at the forefront of the digital marketing industry. Ruth has seen success leading finance teams through growth, expanding operations while maintaining tight financial control and securing additional funding. Ruth is now looking forward to supporting the growth and development of Reach. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open post by reachdigitalmedia with ID 18065384915172521 Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are... . 7 0 Lobster Copy has had a revamp! Check out our team`s latest project: a fresh logo rebrand... --- > Andreas now creates unique digital experiences tailored to our client’s needs and nuances. - Published: 2023-02-07 - Modified: 2025-08-08 - URL: https://reachdigital.media/about/andreas-gerakianakis/ Andreas Gerakianakis Senior Frontend Developer Andreas is a creative Web Developer that joined Reach as his first agency role. Before working at Reach, Andreas studied a variety of skills such as graphic design, 3D modelling and UX design, finding a passion for human-centred design. As a result, Andreas now creates unique digital experiences tailored to our client’s needs and nuances. One of Andreas’ career highlights has been supporting the rebuild of the Reach website – where he took a pivotal role in the site’s development. When talking about work-life, Andreas expresses gratitude to the environment Reach provides, enabling him to express his creativity and hone his skillset with the support of his team. When Andreas isn’t in the office, he enjoys video games and woodwork. Andreas also has a passion for digital sculpting, creating three-dimensional models for video games and animations. We are on Instagram Rebranding Balfour Place A complete digital relaunch for a luxury Suffolk development, from brand strategy and property CGIs to a custom website and an awareness-focused paid media campaign. Here`s what our client had to say: `A professional company throughout, which has helped bring our venture to life... Very helpful in supporting what we were looking to gain for our Balfour Place Website` - Ben Tawell, General Managerhttps://reachdigital. media/projects/balfour-place/ 7 0 Open post by reachdigitalmedia with ID 17869995006328798 Rebranding Balfour Place A complete digital relaunch for a luxury Suffolk development, from brand strategy and property CGIs to a custom website and an awareness-focused paid media campaign.... --- > Chris is an experienced web developer with knowledge of PHP, JavaScript, React and Laravel. He also enjoys exploring the great outdoors. - Published: 2023-02-07 - Modified: 2025-01-08 - URL: https://reachdigital.media/about/chris-lown-smith/ Chris Lown-Smith Head of Web Development Chris is our Head of Web Development. After looking for a new challenge to get his teeth into, Chris was drawn to the fantastic projects he could be part of and is excited to get started on some of his own. Having started as an apprentice in 2011, he then spent time as an in-house developer for an adventure travel company. Later, Chris moved to a property marketing agency, where he worked for several years before becoming a much-anticipated part of Reach Digital. He brings with him high-level experience in languages such as PHP and JavaScrip as well as great expertise in using the Laravel framework and extensive knowledge of React. These key skills were established through a desire to find the best methods for problem-solving. In his career so far, Chris is proudest of the bespoke Content Management Systems he has built according to client needs, including complex JSON APIs that serve third-party applications. Away from the keyboard, he loves to enjoy the great outdoors. Whether bouldering in the mountains, hiking in the hills or just some gentle gardening, he’s always looking to get out and about whenever he can. Not to be confused with the other Chris. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open... --- > As Retained Services Director at Reach Digital, Oliver leads the development of data-driven strategies to deliver real business impact. - Published: 2023-02-07 - Modified: 2025-08-09 - URL: https://reachdigital.media/about/oliver-westrup/ Oliver Westrup Retained Services Director Oliver is an experienced digital strategist with a strong commercial focus, helping businesses turn marketing into sustainable growth. As Retained Services Director at Reach Digital, he leads the development of data-driven strategies that go beyond visibility to deliver real business impact. With a background spanning SEO, content strategy, and graphic design, Oliver combines analytical thinking with a broad strategic perspective. He works closely with clients to ensure their marketing efforts align with wider business goals, building structured processes and long-term strategies that drive measurable results. Transparency and lasting partnerships are at the core of his approach, ensuring businesses have the foundations they need to grow. Outside of work, Oliver enjoys creative projects, fitness, and time with family and friends. We are on Instagram Rebranding Balfour Place A complete digital relaunch for a luxury Suffolk development, from brand strategy and property CGIs to a custom website and an awareness-focused paid media campaign. Here`s what our client had to say: `A professional company throughout, which has helped bring our venture to life... Very helpful in supporting what we were looking to gain for our Balfour Place Website` - Ben Tawell, General Managerhttps://reachdigital. media/projects/balfour-place/ 7 0 Open post by reachdigitalmedia with ID 17869995006328798 Rebranding Balfour Place A complete digital relaunch for a luxury Suffolk development, from brand strategy and property CGIs to a custom website and an awareness-focused paid media campaign. Here`s what our client had to say: `A professional company throughout, which has helped bring our venture... --- > Ryan is a highly skilled creative professional with a proven track record in digital media and advertising. Over the course of 9 years... - Published: 2023-02-07 - Modified: 2024-10-21 - URL: https://reachdigital.media/about/ryan-delaney/ Ryan Delaney Managing Director Ryan is a highly skilled creative professional with a proven track record in digital media and advertising. Over the course of 9 years, he rose from a junior graphic designer to the head of design and production at a specialist agency. Driven by his passion for providing businesses with comprehensive creative and digital marketing solutions, Ryan went on to become founder of Reach Digital Ltd. Ryan has expertise in a range of areas, including graphic design, website design, paid media, SEO, and sales. Among his proudest career achievements are transforming his operation from a spare room to a fully-fledged office, assembling a first-class team, fostering a positive company culture and delivering over £1 million in revenue to a client through an effective SEO strategy. When he’s not working, Ryan loves to spend time with his family and trains in Brazilian Jiu Jitsu to stay in shape. At Reach Digital, he values collaboration with a talented team, delivering results for clients, and having a great time in the office. We are on Instagram Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are. 7 0 Open post by reachdigitalmedia with ID 18065384915172521 Here`s what`s possible when you add drone footage into the mix. Clean, sweeping visuals that show off your business from a completely new angle. If you want... --- - Published: 2022-09-28 - Modified: 2024-07-30 - URL: https://reachdigital.media/creative/video-production/ Video production services IncreaseEngagement Scroll down Corporate Videos Normally 2-3 minutes in length, a corporate video can capture the essence of your business, service or product in detail. Brand Animations Usually 8 -15 seconds in length, brand animations are best suited to use across orgnanic or paid social. Significantly increasing engagement rate. Drone Footage Our pilots are available on a day of half day rate. Capture breathtaking footage with our specialist Drone Video Production services. Planning / pre-production We take your brief and plan the direction for your video solution, keeping in close communication so you can have as much or as little involvement/input as you wish. Scripting & storyboarding Working alongside your vision, we visually plan the structure and flow of the video so you can get a feel for the final product. We also offer scripting support through our communications team to ensure your message is clear, concise, and on brand. Production (filming) We use our professional equipment and expertise to film on location with you, using the planning procedures and communication to ensure the day(s) runs smoothly. On set, we pride ourselves on efficiency and organisation, making your colleagues feel at ease in front of the camera. Post-production We bring the footage back to our studio and provide a quick turn-around. We have skills within on screen text/graphics, audio refining and colour grading to ensure your final video not only looks the best it can, but also tells a clear message. Animation From logo animations through to... --- - Published: 2022-07-18 - Modified: 2022-11-23 - URL: https://reachdigital.media/insights/ Insights Stay up to date with the latest industry news and insights from Reach Digital. Categories Brand Code Creative Growth News How Much Does Google Ads Cost In 2025? The Beginner’s Guide To Google Tag Manager What to Expect from a Professional Drone Shoot What Is PPC Advertising? The Benefits Of Establishing An Effective Naming Convention For Google Ads Campaigns The Three Golden Rules Of A/B Testing The Ultimate Guide to Video Content The Role of Photography in Modern Marketing Uncharted Territory: Exploring the Legal Landscape of AI-Generated Imagery Black Friday: The History & Marketing Trends International Friendship Day: Best brand partnership campaigns in history How To Get Social Media Right – For Businesses A Guide to Branding: What is a Brand? An Introduction to Logo Design Google May 2020 Core Update The social media business trend Why every business needs graphic design support Why choose WordPress for your website? 5 basic ways to increase organic page rank 5 common Google Ads mistakes 5 top tips for web design Using Google Ads for the first time Why invest in SEO for my business? Do I need to update my company website? Logo Design in Essex Are you ready to start your next project? SEND US A MESSAGE CALL US --- > Reach Digital is a full service digital marketing agency supporting businesses across Essex, Suffolk and London. - Published: 2022-06-14 - Modified: 2022-06-14 - URL: https://reachdigital.media/services/ Brand Code creative growth --- > Screaming Frog is an invaluable tool to marketers, ensuring sites are error-free and appealing to search engines. - Published: 2022-06-09 - Modified: 2022-06-09 - URL: https://reachdigital.media/tools-resources/screaming-frog/ SCREAMING FROG Home ▸ Tools & Resources ▸ Screaming Frog What is Screaming Frog? Screaming Frog is an invaluable tool to marketers, ensuring sites are error-free and appealing to search engines. It is a versatile and easy-to-use website crawling tool once you get your head around the interface. So many professionals adopt this as a key SEO tool because it is so quick in helping to identify a broad range of website issues, however, you need a decent grasp of technical SEO to utilize this tool to its full potential. It is strictly a crawler tool and does not output recommendations as a third-party technical audit tool would. Another great benefit of choosing a pioneering brand in the crawling space such as Screaming Frog is that it is maintained by a group that handles SEO consulting as part of their core business – so you can be confident it will be updated in line with changes in the industry. Site crawling use cases There are endless ways in which Screaming Frog can make life a little bit easier for the SEO, PPC and Digital Marketing experts out there – beyond its well-understood basic crawling capabilities. From auditing a site’s Internal Linking, rewriting URLs on mass, website scraping to helping to inform linking building and keyword strategies. This technical tool can reveal a gold mine of insight that many businesses and agencies do not yet make the most of. Check out this Screaming Frog Guide that highlights 55+ ways of using... --- > Ahrefs is a paid SEO tool predominantly known for its backlink analysis features. - Published: 2022-06-09 - Modified: 2022-10-28 - URL: https://reachdigital.media/tools-resources/ahrefs/ AHREFS Home ▸ Tools & Resources ▸ AHREFS What is AHREFS? Ahrefs is a paid SEO tool predominantly known for its backlink analysis features, however has developed into a comprehensive software suite facilitating keyword research and technical SEO audits. With data that is widely accepted as more reliable compared to other competing tools, along with a comprehensive set of different features, Ahrefs makes a viable all-purpose platform for SEO, but does come with its setbacks. Site Explorer is Ahrefs most prominent feature, allowing you to analyze a site or web page’s organic traffic performance in terms of quality in line with their Domain Authority and backlink profile. Similar to tools such as Semrush and Moz, Ahrefs outputs a list of backlinks for a given URL, however, unlike these competitors, it allows you to filter through and group these backlinks into categories such as Nofollow, Sponsored, Highest URL rating, Highest Domain rating and so on. This is extremely useful when dealing with larger sites, such as major eCommerce brands that may have literally millions of backlinks. Keyword research and rank tracking Uniquely, Ahrefs keyword explorer searches and analyses keywords for Youtube, Amazon, Yandex, and Bing as opposed to constraining you to Google alone. Ahrefs provides a dashboard of metrics for each keyword, which acts as a great comparison tool when deciding on what keywords to proceed with. Including CPC, CTR, SERPS position history, and search volume. The one weakness this feature has in comparison to other platforms is that it does... --- > This paid third-party platform is most renowned for its sophisticated keyword planning functions, but Semrush prides itself on being ‘more than a keyword tool’. - Published: 2022-06-09 - Modified: 2022-06-09 - URL: https://reachdigital.media/tools-resources/semrush/ SEMRUSH Home ▸ Tools & Resources ▸ SEMRUSH What is SEMRUSH? This paid third-party platform is most renowned for its sophisticated keyword planning functions, but SEMrush prides itself on being ‘more than a keyword tool’. This is due to the incorporation of competitive business intelligence data, backlink profile analysis, technical auditing, social media listening and position tracking capabilities – the platform is matched with forerunner Ahrefs when it comes to the all-in-one SEO platform. Keyword research Keyword research is all about establishing the search volume and ranking difficulty for a particular keyword, whilst building a picture of your target audience’s search semantics and aligning your strategy with this. SEMrush’s Keyword Overview and Keyword Magic tools identify search terms that will most likely generate search traffic, with great intuitive suggestions to expand and inspire your strategy. It is not always easy to dredge through thousands and thousands of keywords, but SEMrush has great filtering functions (ie to filter between long and short tail keywords or SERPS ranking). SEMrush provides you with an amazing amount of SEO intelligence that can help you with keyword and content strategies – the data is there, so the key to success is having the ability to pull the strongest insights out of often large data volumes. Semrush competitive research and domain analysis As with most leading SEO tools, SEMrush allows you to analyse domain and URL performance, looking at authority scores, backlink and referring domain profiles, traffic quality, common anchor text and competing domains. Ahrefs has... --- > A consumer insight tool that combines suggested searches from Google and Bing, visualising them in a wheel, organised by interrogative words. - Published: 2022-06-09 - Modified: 2022-06-09 - URL: https://reachdigital.media/tools-resources/answer-the-public/ Answer the public Home ▸ Tools & Resources ▸ Answer The Public What is Answer the Public? The main purpose of a search optimised content campaign is to align with your audience’s search queries and also answer their questions. For long-tail keyword research, we recommend using a search listening tool such as Answer The Public. It is a smart consumer insight tool that combines suggested searches from Google and Bing, visualising them in a wheel, organised by interrogative words. Providing you with an overview of what questions users are asking across various devices. “There are 3. 5 billion google searches every day, and 20% of those have never been seen before. they’re like a direct line to people’s thoughts... ” source: internetlivestats. com Search listening enables businesses to easily spot content gaps and niche, uncovered topics that content can be created and optimised around. Current, insightful and credible content targeting neglected keywords is any business’s fast track to position 1 search rankings. As well as the opportunity for fast-tracked visibility, Answer The Public can be a fantastic tool to incorporate into your link-building strategy. Discover niche subjects, and uncover insight to fuel your creative content ideas that can cause a stir and earn backlinks. Answer The Public Helps You: Gather audience insights and helps to identify their knowledge gaps Optimise blogs and editorial content with long-tail keyword phrases Answer the questions that could get your business into Google’s Featured Snippets PLATFORM LIMITATIONS: Answer The Public does not provide search volume... --- > Every business wants to stand out from the competition. Effective branding is how you can achieve that. - Published: 2022-05-18 - Modified: 2024-07-19 - URL: https://reachdigital.media/brand/brand-consultancy/ Let's Talk Branding Consultancy services for aspirational businesses. Brand is the number one reason a customer is willing to pay more for your product or service. Get in touch First in the mind of your clients and customers Brand Strategy Every business wants to stand out from the competition. Effective branding is how you can achieve that. Our marketing team begin all brand journeys inside your business. First, we want to understand what makes your business unique. We achieve this by investing time into understanding your customers, culture, and business objectives. The goal is to create a blueprint that will act as your brand's foundation. Competitor Analysis The goal of competitor research isn't to imitate another business. Instead, by benchmarking your competitors, we can establish what is already successful within your market and what isn't. We look for distinct patterns in messaging and visual similarities to understand positioning. Social listening enables us to develop unique insights through analysing social data. This data helps us to establish how consumers perceive your competitors. Brand Buyer Persona Brands are only effective and influential when aligned with their target audience. So we dive into your market to understand your target customers and what matters to them. We do this by utilising data sources that help us segment and define buyer personas. By segmenting and understanding your target audience, we can establish behaviour patterns, demographics and motivations. This information will help to shape the strategy and messaging of your brand. Embedding Your Brand Brands are... --- > In a candidate-led market, how do you attract and retain high-quality employees? By developing your employer brand. - Published: 2022-05-18 - Modified: 2024-07-19 - URL: https://reachdigital.media/brand/employer-branding/ Attract & Retain Talent Positioning your business as the employer of choice In a candidate-led market, how do you attract and retain high-quality employees? By developing your employer brand. Get in touch At Reach, we have already helped employers develop their brands and increase headcount. Our experience means that we can apply a tried and tested approach that we know successfully improves recruitment. What is an employer brand? Whether you’re aware of it, your employer brand already exists. Your brand is the sum of all interactions an individual has with your business, whether directly or indirectly. Your employer brand is your reputation as an employer, and employer branding is the process used to shape that brand. We shape powerful brands that connect your values, people and strategy. We support business owners and HR Managers to communicate their passion as an employer and what makes their company a great place to work. Below we give you a brief overview of the services we offer to help shape your brand. Employer Brand Audit and Analysis Every project starts with an initial consultation to understand your challenges and objectives. For example, are you struggling to attract candidates of a certain calibre? Could your interview to hire ratio be improved? Or are you simply struggling to find applicants? By establishing your challenges, we can begin to build a strategy to make improvements. Employee Focus Groups Focus groups allow us to understand your company culture in the eyes of the people within it. We can... --- > Brand guidelines define the standards of your brand identity and the rules of how you communicate your brand to the world. - Published: 2022-05-18 - Modified: 2024-07-19 - URL: https://reachdigital.media/brand/brand-guidelines/ Branding Mastered. Great brands rely on defined guidelines Practical Brand Guidelines are the foundation of all great brands. Guidelines define the standards of your brand identity and the rules of how you communicate your brand to the world. Get in touch Corporate guidelines help you to manage your brand standards across your business Brand Identity Defining your brand is a strategic process that helps create consistency across your business. To achieve this, we will first need to establish your brand identity. Your brand identity comprises your brands intrinsic values, which we will explore with you during an Brand Identity Workshop. This is where we work with you to establish what makes your business unique and explore how to best communicate that internally and to your clients and customers. Some of the questions we may ask include: What is your company's mission, and what is its purpose? Does your business have any core values? How do you position yourself within the market? What is your personality? How do you communicate differently with your customers? Start with 'Why? ' A Guide to Branding: What is a Brand? Visual Identity Your visual identity is how you communicate your brand to the world. These are the visual and graphical elements unique to your brand—for example, your logo, your colours and the types of images you use. Our experienced Creative Team work with your new brand identity to create the visual characteristics of your brand. The team will produce visual assets that reflect your business... --- > Get a jump on the competition and receive a higher ROI with professionally designed media. Our design for print services include leaflets, brochures - Published: 2022-05-15 - Modified: 2024-07-19 - URL: https://reachdigital.media/creative/design-for-print/ Print Perfection Graphic Design for Print Get a jump on the competition and receive a higher ROI with professionally designed media. Our design for print services include leaflets, brochures, business cards, letterhead & compliment slips, signage & more, all bespoke to your requirements. Get in touch Print Services Using the latest design software from Adobe CC, we design to specification from a vast range of printers and manufacturers to ensure quality design and finish from first proof to delivery. Wide Format Printing Working in Partnership with Marketing Force Services, we have access to one of Roland's latest wide format UV-curing printers. This machine can print directly to substrate with stunning results. It can also produce 3-d effect prints, and special inks can be implemented to create iconic signs for internal or external use. Lithographic Printing Working in Partnership with Colchester Press, we provide lithographic printing services at excellent rates, perfect for business cards, leaflets, brochures and anything paper based that you require in bulk. There are a wide range of paper types and specifications available, so please get in touch to find out more. Client: Events Under Canvas | Location: Capel St Mary, Suffolk | Services: Graphic Design, Search Engine Optimisation, Paid Media, Web Development | Explore Full Project CLIENT TESTIMONIALS What our clients have to say Jenna Ackerley Events Under Canvas Excellent Web design agency. The SEO and Adwords management has greatly helped EUC increase leads over the last 8 years. Chris McKnight Yoga Inclusive We depend on the... --- > Our in-house Graphic Design team delivers stunning visual assets across digital and print to help elevate your brand. - Published: 2022-05-15 - Modified: 2025-07-28 - URL: https://reachdigital.media/creative/graphic-design/ Creative. Magic. Graphic design done right Our in-house Graphic Design team delivers stunning visual assets across digital and print to help elevate your brand. Get in touch Comprehensive Design Solutions Creative Our creative designers are always on hand to get the job done and work to your deadlines. We’re a results-driven graphic design agency that employs a layered approach to projects to ensure the highest quality product for our customers. Reliable There will always be a designer available to you during regular working hours. Out of hours, support is also available. You will be appointed with an account manager, your point of contact for all aspects of your projects, from concept to completion. White Label Once under contract, we can assume your corporate identity and act as if we are part of your company. This is great for businesses that want a graphic designer for a day to day items or to liaise with their clients but do not have the requirement to justify a full-time position. Avoid the costly process of employing an additional member of staff with our flexible graphic design contracts. Services We can produce a variety of designed materials including: Company Logos, Brochure / E-brochure Design, Digital Marketing Materials, Leaflet & Flyer Design, Poster Design, Corporate Guidelines, Office Stationary Branding, Advertisements, Banners & Booklets, Packaging Design, Direct Mail / Postcards, Client Presentations, Newsletters, Signage Lewis Fordham Senior Digital Designer Our Senior Design Team Both Lewis and Ryan have a wealth of experience across a broad range... --- > Web development focuses more on the functional aspects of web-based applications. We create online tools providing efficient workflows. - Published: 2022-05-15 - Modified: 2025-01-22 - URL: https://reachdigital.media/code/web-development/ Quality Code. Website Development We create bespoke web applications, plugins, and content management systems, from advanced business management databases to user-friendly applications tailored to your business. Replacing tedious and often complex manual tasks with automated systems can remove the risk associated with human error. As a result, we help your business to save time and money. Get in touch Save Time and Reduce Errors Website development focuses more on the functional aspects of web-based applications. We create online tools that provide efficient workflows and processes. Some of these services include: Bespoke Web Apps SaaS Applications Website Plugins Advanced Databases Complex User Interfaces Experienced Developers Our full-stack web developers have over 25 years of combined commercial experience. We specialise in bespoke application programming, with particular expertise in administrative and management systems, hosted software (SaaS), web services, and custom API implementation and integration. Proficient in multiple development technologies, frameworks, libraries and APIs, principally based around Javascript and LAMP (Linux-Apache-MySQL-PHP) stack programming. Get in touch Chris Lown-Smith Head of Web Development Andreas Gerakianakis Web Developer Marvin Matherson Junior Web Developer Development Process The design phase is where we develop the UX and UI of your application. Our developers will then take over, adding any required functionality to create a working model in a test environment. We will work on this version and allow you to test it to ensure it is completely fit for its purpose. Once this has been signed off we will make your system live. Training is always provided to... --- > Our Managed Hosting service removes the challenges of building, managing and hosting your businesses website. - Published: 2022-05-15 - Modified: 2024-07-19 - URL: https://reachdigital.media/code/managed-hosting/ Fast, Secure & Scalable Managed hosting providers for growing websites Our Managed Hosting service removes the challenges of building, managing and hosting the first critical component of an online business – the website. Reliability and confidence with one point of contact. Get in touch Taking Care of Business Use content management to make changes and updates quickly. Never miss an opportunity with a customer database to log and manage the relationship with your customers, their needs, and any new inquiries. Build a store and sell online with integrated e-commerce, generate sales and increase traffic by using an email marketing engine to create targeted email campaigns. Then use reporting and analytics tools to discover valuable data, generate sales reports and measure ongoing customer behaviour. Every business has different needs and goals. Our range of flexible modules provides you with quick ways to implement usually complex business requirements, covering everything from basic content management to complex newsletter campaigns. Content Management Systems Implementing the correct content management system will allow you and your employees to make changes throughout your website without contacting your website designer. For example, edit on-page copy and images, update customer profiles and create new entries for your blog, news feed, store and more. All of our website hosting packages come with an in-context editor as standard. Th editor allows you to make changes to the live pages of your website as you see it, a great tool to make updates effortlessly with no prior experience or training required. We... --- > Our websites are designed to captivate your customers and provide visitors with a seamless experience across all devices. - Published: 2022-05-15 - Modified: 2025-03-14 - URL: https://reachdigital.media/code/website-design/ Powerful Websites. Elevate your brand and deliver a better ROI from your digital investment. We create beautiful and responsive bespoke website designs that scale perfectly to any browser and device. Each design is tailored to meet your brand's visual and functional requirements. Get in touch Increase Engagement Every website needs to engage its users and deliver its message clearly and concisely. In addition, with the introduction of Core Web Vitals, now more than ever, websites need to be fast. Your customers and clients need to find the information they are looking for quickly, as your competitor is just a search away. As a company, we design our websites to captivate your customers and provide visitors with a seamless experience across all devices. As a result, we reduce your bounce rate and improve engagement, helping you generate more leads. Are you looking to sell your products online? Check out our e-commerce websites. Mobile First Today, 60% of all website traffic comes from mobile devices. Furthermore, mobile site speed is a vital ranking factor in Google, which means your website needs to be built on a lightweight framework that doesn't slow it down. Because of this, we are a 'mobile first' website design agency, ensuring that every project begins with mobile before tablet and desktop. This approach eliminates intensive processes that can cause your website to be slow or sluggish. As a result, you can be confident that your website is fast and user-friendly, helping to increase your business's presence online. Outstanding... --- > A vital element of any brand, your logo should be simple and communicate the nature of your business. - Published: 2022-05-15 - Modified: 2025-05-23 - URL: https://reachdigital.media/creative/logo-design/ Stand Out Professional logo design A vital element of any brand, your logo should be simple and communicate the nature of your business. Get started The Logo Design Process Initial Discussion & Brief Take advantage of our complete branding service, or let us bring your existing logo up to scratch by creating a more modern looking equivalent. Our creative designers are always on hand to get the job done and will work to your deadlines. We’re a results-driven graphic design agency that employs a layered approach to projects to ensure the highest quality product for our customers. Concepts & Artwork We use Adobe Illustrator to create stunning vector logos scalable to any size. There will always be a designer available to you during regular working hours. Out of hours support is also available. You will be appointed with an account manager, who will be your point of contact for all aspects of your projects, from concept to completion. Tweaks & Amendments We don’t charge for any tweaks or adjustments to your chosen concept. So you can rest assured that there will be no unexpected charges once we have agreed on an initial quotation for the works. Learn About Logo Design Feeling creative? or curious about how a logo is designed? Take a look at our ‘how to design your own logo‘ article. CLIENT TESTIMONIALS What our clients have to say Jenna Ackerley Events Under Canvas Excellent Web design agency. The SEO and Adwords management has greatly helped EUC increase leads... --- > Finding keeping active on social media time-consuming? Our account managers create unique content for your social media channels. - Published: 2022-05-15 - Modified: 2025-08-11 - URL: https://reachdigital.media/growth/smm/ Engage Customers Professional Social Media Management Finding keeping active on social media time-consuming? Our account managers create unique content for your social media channels. With regular posting combined with responding to messages and sharing relevant posts, we will grow your presence and keep your profiles up to date. Freeing up your time so you can focus on what you do best. Get in touch Engage your customers and clients Top of Mind Awareness In our experience, Social Media as a lead generator works best for socially orientated businesses. That said, it is excellent for brand awareness in general and for that reason, every business needs to be active on social media. That’s where our social media management services can help. We work across a variety of business sectors creating strategies to grow your following across multiple channels. For example, maybe you would like more followers on Instagram or reach more people with your brand on Facebook. We will develop tailored strategies to meet your goals. Engagement We will create content to engage with your customers. Our in-house team of graphic designers works hand in hand with our content writers, creating aesthetically pleasing imagery and meaningful copy. Videos and animations are also a great way to catch a potential customer's eye and make sure you stand out in a user's feed. Working on all major platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and we will also post to Google My Business. Helping you to improve your social media presence while... --- > Paid media marketing allows you to identify your target demographic and reach them specifically in a cost-effective, yet focussed manner. - Published: 2022-05-15 - Modified: 2024-07-25 - URL: https://reachdigital.media/growth/paid-media/ Increase Exposure. Paid media solutions for measured success Paid Media is becoming an increasingly vital element to companies' marketing strategy across the world. Paid media marketing allows you to identify your target demographic and reach them specifically in a cost-effective, yet focussed manner. Whilst SEO will always be the most effective long-term strategy, paid media makes an immediate and sizable impact aligned to your business goals; from driving geo-targeted, refined traffic at scale to driving direct sales and conversions. Get in touch Putting your business in front of your customers Grow with Google Ad's Get in front of customers when searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google when someone is looking for products or services like yours. Whether on desktop or mobile, a well-timed ad can turn people into valuable customers. Paid Social Your audience is most accessible across social media. At Reach Digital, we are able to identify which social platforms your customers are using and construct a bespoke campaign strategy target different aspects of your target demographic with bespoke ad copy, assets and landing pages - all whilst A/B testing different methods to optimise your results and guarantee the best possible return on your investment. Our Paid Social team have extensive experience running campaigns across an array of platforms... --- > We are an SEO agency with over 30 years combined experience getting businesses on the first page of Google. Our experts optimise your site. - Published: 2022-05-15 - Modified: 2025-05-21 - URL: https://reachdigital.media/growth/seo/ SEO Specialist Agency Data-Driven SEO Built to Deliver Results We help businesses increase visibility, drive organic traffic, and generate leads through tailored, transparent SEO strategies. Whether you're looking to improve local rankings or scale internationally, we build search strategies that get you found. Get Started Today On-Page SEO Optimising Your Website for Performance and Clarity We improve your website content, structure, and user experience to make it easier for search engines to understand and users to engage with. This includes keyword targeting, metadata, internal linking, and content refinement—turning your site into a high-performing asset that converts. Off-Page SEO Building Authority Beyond Your Website Our off-page strategy focuses on improving your site’s reputation and authority through digital PR, high-quality backlinks, brand mentions, and local listings. It’s how we help search engines see you as a credible, trustworthy source. Technical SEO The Foundation of Every High-Ranking Website We audit and fix the technical factors that impact performance—from site speed and crawlability to indexation and structured data. We also provide in-depth Technical SEO Audits for investors and teams assessing a site's digital health before acquisition. Unleash the Power of Search SEO (Search Engine Optimisation) is an indispensable tool for propelling your website to the pinnacle of search rankings, guaranteeing your business is the first thing customers encounter in search results. With SEO, you'll be able to thrive in the ever-evolving digital landscape. An expertly crafted search strategy will amplify your website's organic traffic, generate keyword-specific leads, and attract potential customers to your business.... --- > Having visibility online is essential so potential customers can find you easily in search for selected keywords relevant to your business. - Published: 2022-05-06 - Modified: 2025-05-23 - URL: https://reachdigital.media/growth/ Demand more from your online presence Explore SEO Having visibility online is essential so potential customers can find you easily in search for selected keywords relevant to your business. We help you stand out in search via Pay Per Click advertising (PPC) with Google Ads, for immediate exposure for your products or services or search engine optimisation (SEO) to improve your page rank moving forward. Increase visibility, collect data, generate leads. Search Engine Optimisation (SEO) Search engine optimisation or SEO is the process of improving your site credibility and its content to give you a higher page rank. We use the EAT criteria to increase traffic for selected search terms via proven methods. PPC Management Services Pay Per Click advertising (mainly Google Adwords) is a great way to get instant exposure for your product or service. Whether run locally or nationally we create campaigns with exceptional ROAS. Organic Social Media Management Social media is a platform to build relationships with your customers, posting engaging content will gain additional exposure for your business and in turn more customers will be aware of your services. Paid Social Media Marketing One of the great benefits to Meta (Facebook and Instagram) ads, as well as paid LinkedIn activity, is that you can pinpoint your audience to get your message in front of exactly the right people. 360° Virtual Tours Bring your space to life with immersive, interactive virtual tours. Using our Matterport Pro3 camera, we create high-precision digital twins of your property or business,... --- > We can help you with everything from developing a new logo to producing a brand video or designing packaging that will make your product ‘pop’. - Published: 2022-05-06 - Modified: 2024-07-19 - URL: https://reachdigital.media/creative/ Creative services with communication at heart Graphic Design Services A comprehensive suite of services to make sure your message gets across loud and clear. We can help you with everything from developing a new logo to producing a brand video or designing packaging that will make your product ‘pop’ on store shelves. We design engagement CGI & Animation Computer generated imagery is extremely versatile and can be used across a range of applications Design for Print Eye catching, professional design. Whether you are printing business cards with Litho’, or outdoor advertising on wide format printers we design to specification, to ensure a perfect fit and exceptional finish. Digital Assets From CRM software to complex booking systems we ensure synergy between digital assets. Packaging Design Did you know that packaging design can account for 62. 6% of a sales variance? Find out more. Graphic Design Need a graphic designer? We provide valuable graphic design support for businesses throughout the UK that may not require a full time graphic designer in house. UX / UI Create and deliver intuitive user experiences. Interactive design for a variety of applications using adobe XD. Logo Design A key element of any brand. We use Adobe Illustrator to create stunning vector logos scalable to any size. Video Production Proven to create awareness, educate, inform and engage consumers while improving conversion rates. Photography Extensive experience in commercial photography, scene creation and product photography. Get a call back Where did you hear about us? Google SearchGoogle AdsSocial MediaFriend... --- > Quality code, implemented by experts. Our web development team have extensive experience in CSS, Javascript and the LAMP stack. - Published: 2022-05-06 - Modified: 2024-07-19 - URL: https://reachdigital.media/code/ Coding solutions for web and online applications Get in touch Quality code, implemented by experts. Our web development team have extensive experience in CSS, Javascript and the LAMP (Linux-Apache-MySQL-PHP) stack. Alongside our react and flutter developers, we build applications for web, IOS and Android. A dedicated team of developers Applications Advanced web applications developed from scratch to suit your requirements. E-Commerce From WooCommerce to Shopify we provide a range of E-commerce solutions. Integrations From CRM software to complex booking systems we ensure synergy between digital assets. Hosting Solutions A range of standalone or fully managed hosting solutions for your website and applications. UX / UI Stand out from the competition and create your ideal user experience. Web Development Our team of coders can deliver your functionality requirements with clean code to ensure a seamless online experience. Get a call back Where did you hear about us? Google SearchGoogle AdsSocial MediaFriend or Colleague document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3756100774"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3756100774"), turnstile. render("#cf-turnstile-cf7-3756100774", {sitekey:"0x4AAAAAAAE-Y-3LJZQsKuGV"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3756100774')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3756100774');},1000)}})})}); Code Insights Google May 2020 Core Update Google changes its algorithm at least 3000 times a year. Some of these updates are... --- > We develop brands that build confidence in customers and project a professional appearance throughout all aspects of your organisation. - Published: 2022-04-28 - Modified: 2024-07-19 - URL: https://reachdigital.media/brand/brand-development/ Your Brand. Evolved. Developing businesses into household brands. Your brand is more than just your logo, website or shop front. It should be designed to align with your company’s business morals, goals and objectives. We design brands that build confidence in customers and project a professional appearance throughout all aspects of your organisation. Get in touch Our brand development process Research & Understanding We invest hours in understanding your company and sector. This is a very important part of branding any business, time should be dedicated to research and fully understand the marketplace before introducing concepts for branding. This will ensure that the brand is relevant to your target market and communicates well with your customers (likability). We understand there is no one glove fits all approach and have several years of experience in developing unique brands over many business sectors. Please take a look at some of our projects for examples of what we have created for other businesses. Conception & Ethos Once the necessary research has been undertaken and we have developed an understanding of your business, we will work with you to collectively develop concepts that reflect your company’s ethos and marketplace. Taking into consideration everything that has been learned throughout the research phase and with your direction, we will ensure your branding communicates the right message to your customers. Design & Aesthetics Professional graphic design is needed to bring concepts and ideas to life. We have very experienced designers and do not employ trainees, you will... --- > Welcome to our Tools & Resources section. Here you will be able to find handy external tools to help you gain an advantage online. - Published: 2021-12-14 - Modified: 2025-08-20 - URL: https://reachdigital.media/tools-resources/ Tools We Recommend Welcome to our Tools & Resources section. Here you will be able to find handy external tools to help you gain an advantage online. Answer the Public SEMRUSH AHREFS Screaming Frog Google search console Google keyword planner Google analytics 4 Google page speed insights QR Code Generator – Unlimited for £5/Month --- > Experience award-winning international courier services. Contact an expert at XPand Logistics & enhance your customer relationships today. - Published: 2021-12-13 - Modified: 2025-08-11 - URL: https://reachdigital.media/contact/ Let's Talk... Send us an email info@reachdigital. media Call us Essex Office 01206 580202Suffolk Office 01473 937988 Where did you hear about us? Google SearchGoogle AdsSocial MediaFriend or Colleague document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-4285883431"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-4285883431"), turnstile. render("#cf-turnstile-cf7-4285883431", {sitekey:"0x4AAAAAAAE-Y-3LJZQsKuGV"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-4285883431')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-4285883431');},1000)}})})}); Let's connect Get Directions From To Add Waypoint For Driving Walking Transit Bicycling show options hide options Avoid Tolls Avoid Highways Avoid Ferries Print directions Reset directions Fetching directions... ... Reset directions Print directions --- > Click to read about Reach Digital, find out how we started and how we continue to grow. Founded in 2014, discover more about our team here! - Published: 2021-12-09 - Modified: 2025-08-08 - URL: https://reachdigital.media/about/ A powerful team of results driven marketing specialists We combine creativity with performance marketing methodologies to deliver exceptional results. A Culture of Innovation & Teamwork Founded in 2014, we are an award-winning full-service digital marketing agency with studios in both Suffolk & Essex. We hire exceptional people and provide them with an opportunity to thrive within a culture characterised by innovation, teamwork and a sense of urgency. If you’re passionate about all things digital and have a desire to work toward meeting the growing needs of businesses in the digital space, then Reach offers an atmosphere where you can build a valuable and rewarding career. Our Values Our work is defined by quality. Quality is driven by hard work, dedication, consistency, and discipline. These values guide how we operate, how we deliver, and how we grow. Hard Work We don’t look for the easy option. Real results require effort, focus, and resilience. We value hard work because it’s the foundation of everything that lasts. We’ve built a culture that takes pride in doing the job properly, especially when it’s not easy. Consistency Excellence is not a one-off event. Quality isn’t about delivering a standout result once, it’s about delivering that level of excellence every time. We hold ourselves to a high standard that doesn’t waver, building trust through work that is reliably strong and never left to chance. Dedication We care deeply about what we do and who we do it for. We commit ourselves fully to every project, client,... --- > At XPand Logistics, your privacy is important to us. Learn how we collect, use and disclose your personal data when you use our services. - Published: 2021-12-06 - Modified: 2021-12-06 - URL: https://reachdigital.media/privacy-policy/ Privacy Policy Effective date: November 27, 2021 Reach Digital Ltd (“us”, “we”, or “our”) operates the www. reachdigital. media website (hereinafter referred to as the “Service”). This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from Reach Digital Ltd Definitions Service Service is the www. reachdigital. media website operated by Reach Digital Ltd Personal Data Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession). Usage Data Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Cookies Cookies are small files stored on your device (computer or mobile device). Data Controller Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy... --- > Your brand is the face of your business, you should recognise the importance of the appearance of your company in all aspects of your operations. - Published: 2021-12-06 - Modified: 2024-07-19 - URL: https://reachdigital.media/brand/ The full service agency for aspirational brands How we can help Your brand is the shop front of your business, you should recognise the importance of the appearance of your company in all aspects of your operations. The brand should speak to your customers and you should have a plan in place for monitoring your data to build on trends, increase revenue and engage with your customers in a way they understand. Influence perception Brand Guidelines A fully considered and uniform approach to your brand across all mediums. Business Analysis Key data insights into your business and using them to identify valuable opportunities. Brand Consultancy We help you to overcome any obstacles in the way of your brand vision. Creating a roadmap for success. Brand Development Create a brand that creates business. We are specialists in creating meaningful corporate brands. . Employer Branding Shaping the reputation of your business as an employer. Brand Positioning Determine how your brand is perceived in the mind of your customers. Get a call back Where did you hear about us? Google SearchGoogle AdsSocial MediaFriend or Colleague document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1436411274"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1436411274"), turnstile. render("#cf-turnstile-cf7-1436411274", {sitekey:"0x4AAAAAAAE-Y-3LJZQsKuGV"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1436411274')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1436411274');},1000)}})})}); Brand Insights How Much Does Google Ads Cost In 2025? --- --- ## Posts > Discover how to rank in Google’s AI search results, why it matters for visibility and 5 strategies to optimise your site and attract more qualified traffic. - Published: 2025-08-28 - Modified: 2025-08-26 - URL: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/ - Categories: Brand, Growth - Tags: AI Jump to a topic: Introduction Five Key Strategies to Rank in AI Search Results 1. Add Schema to Help Google Understand Your Content 2. Structure content in a Clear, Snippet-Friendly Way 3. Keep Your Website Fast and Seamless 4. Build Human Authority (E-E-A-T) 5. Track and Measure AI-Specific Metrics Final Thoughts Over the last month, Google has introduced a new tool in the UK. You’ve probably heard of it - Google AI Search. This feature generates answers using artificial intelligence to provide quick, simple responses to your questions. Rather than the typical long list of blue links popping up after hitting send, users now see a concise AI-generated summary with only a handful of links included. Whilst that’s great for searchers, for businesses it raises a real challenge: fewer clicks and fewer opportunities to get noticed. A new analysis by the Authoritas analytics company found that a site previously ranked first in a search result could lose around 79% of its traffic for that query if the results appeared below an AI Overview, showing just how disruptive this change could be. That’s why the ability to rank in AI search results can’t be ignored, especially with every business competing for those top spots. So, let's take a look at our 5 actionable strategies to optimise your website for AI-driven search; increasing brand impressions, climbing the rankings and driving more qualified visitors to your site. 5 Key Strategies to Rank in AI Search Results Add Schema to Help Google Understand Your... --- > Discover what topical authority means for SEO, why it matters for rankings, and six proven steps to build authority and boost visibility. - Published: 2025-08-21 - Modified: 2025-08-22 - URL: https://reachdigital.media/topical-authority-guide/ - Categories: Brand, Growth - Tags: google ads, ppc management Jump to a topic: Introduction What is Topical Authority? The Advantages of Topical Authority Building Authority Across Multiple Services or Product Types How to Build Topical Authority Use Content Clusters Align with Search Intent Build an Internal Linking Strategy Schema & Structured Data Publish Regularly External Signals How an SEO Agency Can Help The way Google ranks websites has transformed over the past decade. Once, simply cramming your landing page with keywords was enough to climb the search results. Those days are long gone. Today, Google takes a much broader view, looking at how well your site demonstrates expertise, depth and relevance across your entire subject area. This is known as topical authority. Topical authority isn't just another SEO buzzword. It's a core ranking factor that carries significant weight in how your website performs. Businesses that build authority within their niche consistently outrank competitors, attract more organic traffic and achieve long-term visibility. In this guide, we'll unpack what topical authority really means, why it matters for SEO, and how you can start building it. What Is Topical Authority? Topical authority is the level of trust and expertise that Google and your audience associate with your website on a specific subject. In simple terms, it is Google’s way of deciding whether your site is a genuine expert in a topic or only touching the surface. When your site consistently publishes high-quality, detailed and interconnected content around one theme, Google begins to view you as an authority. Rather than judging each page... --- > Discover what affects Google Ads costs in 2025, including bids, quality score, and budgeting tips for better campaign control. - Published: 2025-07-10 - Modified: 2025-08-07 - URL: https://reachdigital.media/how-much-does-google-ads-cost-in-2025/ - Categories: Brand, Growth - Tags: google ads, ppc management Jump to a topic: Introduction What Are The Direct Costs Of Google Ads? Can I Set A Budget For My Google Ads? What Should My Budget For Google Ads Be? Budget Vs Cost How Is Google Ads Cost Determined? Are There Any Promotions To Reduce The Cost Of Google Ads? Summary Did You Know? Charities and non-profits can apply for a Google grant worth $10,000 in free ad spend per month. If you are unfamiliar with the world of Google Ads, and how it works, it can be hard to gauge just how much it’s going to cost to run your campaigns. It’s important to know how much Google Ads is going to cost before you start so you can plan your budgets effectively and make sure Pay Per Click marketing of this kind is the best choice for your business. The short answer here is that it can cost as much or as little as you want it to. The control you have over the budget means you can set things as low as a few pounds per day. However, the truth is that you’re unlikely to get the results you’re looking for if you do. That’s not to say it’s impossible to achieve success with a small budget, but this often depends on your business goals, experience and a lot of optimisation. What Are The Direct Costs Of Google Ads? Depending on how you go about running your Google Ads campaigns, there are up to two different direct... --- > Learn what Google Tag Manager is, how it works, and how to create, test, and deploy tags to improve tracking and marketing performance. - Published: 2025-06-26 - Modified: 2025-08-07 - URL: https://reachdigital.media/the-beginners-guide-to-google-tag-manager/ - Categories: Brand, Growth - Tags: google ads, tag manager, tagging, testing Jump to a topic: Introduction Google Tag Manager's Dominance How Does GTM Work? Google Tag Manager's Benefits How To Use Google Tag Manager How To Create New Tags How To Test New Tag Manager Tags Summary Of A Tag's Elements Google Tag Manager's Flexibility How We Can Help Did You Know? Google Tag Manager is currently being used on over 31 million live websites around the world. Rewind the clock a decade or so, and the world of online tracking was mainly reserved for developers. Any time a new tag needed to be added, a skilled dev would be required to install the code directly onto the website and deploy the changes manually. As you can expect, this was often a lengthy process and meant marketers had to rely on the timescales of someone else to implement their tags. However, the landscape completely changed in 2012 when Google Tag Manager was launched. It may not have been the first tag management system on the scene, but the fact that it was (and still is) free went a long way to it being widely adopted and becoming the market leader it is today. Now, marketers can install new tags for things like tracking and insights in one central location and without having to delve into the website’s code. As a digital marketing agency, Google Tag Manager makes our collective lives much easier, so there are many benefits to understanding its inner workings. Google Tag Manager’s Dominance Applications such as Ensighten and... --- > Professional drone shoots with full planning, compliance, and creative editing. Capture high-quality aerial content for web, social, and campaigns. - Published: 2025-06-13 - Modified: 2025-07-02 - URL: https://reachdigital.media/what-to-expect-from-a-professional-drone-shoot/ - Categories: Brand, Creative, Growth - Tags: drone services, drone shoot, drone video, what to expect drone shoot Jump to a topic: Introduction On the Day Post-Production What You Get With Every Shoot Capturing your brand from above – with precision, creativity, and compliance. If you’ve never booked a professional drone shoot before, it’s easy to assume it’s just “showing up and flying a drone. ” But high-quality aerial photography and video — the kind that elevates your brand and engages your audience — takes more than just a flight licence and a camera. Whether you’re looking to promote your business, document a space, or create social media content that stands out, this guide will walk you through what to expect from the process. Before the Shoot: Planning, Permissions & Creative Direction Site Assessment Every shoot begins with a conversation — we’ll ask about: Your goals for the footage (e. g. social media, website, ad campaign) The location and environment Any time or access restrictions We may conduct a pre-flight assessment of the site to identify potential risks, flight zones, or line-of-sight limitations. Permissions & Compliance As a CAA-approved drone operator, we take care of all legal requirements: Airspace checks NOTAMs (Notice to Airmen) if applicable Public and site safety considerations Insurance coverage Full Risk Assessment and Flight Plan You won’t need to worry about legal paperwork — we handle that for you. Creative Brief Drone shoots are most effective when part of a bigger vision. Together, we’ll define: Key shots or sequences you want to capture Tone and mood (e. g. cinematic, fast-paced, informative) Output requirements: resolution,... --- > Discover how PPC advertising works, its benefits, and how to get started with effective Google Ads or social media campaigns. - Published: 2025-06-05 - Modified: 2025-08-07 - URL: https://reachdigital.media/what-is-ppc-advertising/ - Categories: Brand, Growth - Tags: google ads, landing pages, social media ads, testing Jump to a topic: Introduction How does PPC Work? What are the benefits of PPC Advertising? How to get started Did You Know? It's predicted around $351. 5 billion will be spent on PPC advertising in 2025 In digital marketing, PPC stands for Pay Per Click and is a type of online advertising where businesses are charged depending on how many clicks an advert receives. Just how much each click costs depends on a wide range of variables, but the only time an advertiser will pay is when someone clicks the ad. Offering an effective way to drive people to a website, landing page, app or anywhere else you want them to take action, PPC essentially enables you to pay for traffic. This is in contrast to organic optimisations and so typically works well when deployed in tandem with SEO. The most common type of Pay-Per-Click advertising is Google Ads, formerly known as Google AdWords. This powerful platform can propel your website to the top of the results on a search engine that receives 8. 5 billion queries every day. Whilst search engine advertising is the most popular form of PPC, Amazon, Facebook and even Etsy all have their own platforms where it is possible to buy ads on a pay-per-click basis. How Does It Work? Each PPC advertising platform will have its own nuances when you delve deep into the setup, but fundamentally, they all function in the same way. A business will create an ad, be it text-based,... --- > Learn how strategic naming conventions in Google Ads improve navigation, reporting, and campaign analysis for better marketing outcomes. - Published: 2024-11-27 - Modified: 2025-08-08 - URL: https://reachdigital.media/the-benefits-of-establishing-an-effective-naming-convention-for-google-ads-campaigns/ - Categories: Brand, Growth - Tags: google ads, landing pages, social media ads, testing Did You Know? A Google Ads account can contain as many as 10,000 campaigns. Taking a consistent approach to your campaign names means that anyone who views your account will be able to instantly see what each of your campaigns is about. Even if they are not too familiar with Google Ads, the easy-to-follow titles will let them know exactly where they need to look to find the answer they’re searching for. It also means that anyone can go into the account and create a campaign (if someone is off sick or on annual leave) and they can effortlessly follow the same structure. Consistency Depending on how many campaigns you have running at any one time, the dashboard view of your Google Ads account can get quite busy. This is even more the case if the names of these campaigns are vague, confusing or, in the case of ad groups, left as the default ‘Ad Group #1’ etc. Establishing an easy-to-follow naming convention has many great benefits and allows you to take control of your account and spend less time looking for important information. As well as discussing some of the main reasons why you might want to take this approach with your own ads, we’ll share the way we do things here at Reach Digital. Efficiency Not only does establishing a company-wide naming convention save a bit of time when it comes to thinking of what to call your campaign, but it also makes analysing performance and creating reports... --- - Published: 2024-07-24 - Modified: 2025-06-06 - URL: https://reachdigital.media/the-three-golden-rules-of-a-b-testing/ - Categories: Brand, Growth - Tags: google ads, landing pages, social media ads, testing Jump to a section: Introduction Choose the right goal Test one thing at a time Ensure the test runs long enough Real-world examples Google Ad Campaign Type Test Landing Page Testing Meta Audience Testing Did You Know? The basic principles of A/B testing were established in the 1920s through agricultural testing. In the world of digital marketing, A/B testing is an important tool to ensure you are continually improving on the results you have achieved. Whether you're testing different Google Ads variants, trialling a new email layout or simply deciding which Call To Action is best for the button on your landing page, it’s important to keep producing new iterations to evolve your campaigns. The idea of an A/B test is simple in theory - you pit two different versions of something against each other and see which one performs best. However, there are a few golden rules that you should follow when running tests like this to ensure you get the most out of your experiments. After all, A/B testing can be quite time-consuming, so it’s important that you can be confident in your results. Choose The Right Goal Depending on what it is you are testing, you will need to define what success will look like. Which data is going to indicate a positive outcome? Generally, you know that you will be implementing the version of your content that performs best, but how will you decide this? Different pieces of content will need different approaches. For example, if... --- > In this article, we explain why you need to be using and how the different styles to help put you in front of your target audience. - Published: 2024-07-12 - Modified: 2025-06-06 - URL: https://reachdigital.media/the-ultimate-guide-to-video-content/ - Categories: Brand, Creative, Growth Jump to a section: 4 reasons you need to be using video Increased Engagement Enhanced SEO Performance Higher Conversion Rates Improved Communications The Different Types of Video Drone Videography Day in the Life Videos Behind the Scenes (BTS) Talking Heads Product Video In-Store Experience How to Use Video Content Video accounts for 82. 5% of all web traffic in 2023 Cisco VNI Consumer Insights It's no secret that video content has become a powerful tool for businesses. It's not just about creating visually appealing footage; it's about crafting stories that resonate, inform and engage audiences across a spectrum of platforms. At Reach, we've been helping hundreds of businesses harness the power of videography to amplify their message and connect with their target in meaningful ways. In this article we explore various video styles, explain how they can help you connect with your audience, and highlight why you need to incorporate video into your marketing strategy. 4 reasons you need to be using video Video content is essential for businesses aiming to thrive. Here's why incorporating video into your marketing strategy is crucial, backed by compelling data and statistics: Increased Engagement Video content captivates audiences far more effectively than text or static images. It offers a dynamic and immersive experience, resulting in higher retention rates and deeper audience engagement. Studies show that viewers retain 95% of a message when delivered through video, compared to just 10% when reading it in text. People are naturally drawn to videos, making them more likely... --- - Published: 2023-08-23 - Modified: 2025-02-14 - URL: https://reachdigital.media/the-role-of-photography-in-modern-marketing/ - Categories: Creative, Growth A picture is worth a thousand words. Whilst our friends in SEO might disagree with this statement, it certainly rings true across the rest of the marketing industry. Photography plays a pivotal role in shaping how we perceive products, brands, and experiences. From the tantalising images that entice us to indulge in delectable dishes to the sweeping vistas that spark our wanderlust, photography has the power to evoke emotions, tell stories, and capture the essence of a moment. In this blog post, we'll delve into the diverse world of photography in marketing. We'll explore how various types of photography, each with its unique focus and purpose, contribute to the visual narratives that drive consumer engagement and brand recognition. Product photography Product photography is an art that requires precision, creativity, and an eye for detail. Every industry will have different ideas on what makes a good photograph. From trying to get across the idea of how a juicy burger tastes to the intricate patterns on a luxury handbag, this type of photography is all about showcasing products in their best light. Whether it's for e-commerce platforms, print brochures, or promotional materials, product photography has the power to make or break a consumer's decision. Food photography Capturing food in a way that makes it irresistible requires a delicate balance between aesthetics and authenticity. Soft lighting, careful styling, and expert composition come together to create images that make viewers practically taste the flavours. The goal is to evoke sensory experiences, triggering cravings and... --- > Understand your rights when using AI-generated images commercially, including copyright risks, ethical practices, and legal developments. - Published: 2023-05-30 - Modified: 2025-08-08 - URL: https://reachdigital.media/legal-ai-generated-imagery/ - Categories: News - Tags: AI Here at Reach we are always talking about the latest advancements in AI technology. Talking robots, AI voice detectors that can tell if you're pulling a sickie when you call in ill, or messing around with ChatGPT to write stories about alpacas. All this talk got me thinking a bit closer to home, with something we do every day here at Reach; creating imagery. Who actually owns AI-generated imagery? Can you use them commercially? Is it ethical to do so, if it’s based on other people’s work? As the field of artificial intelligence continues to advance and spread its way to the general public, we find ourselves in the “wild west” of AI image creation. The boundaries of legal and ethical use are yet to be clearly defined. With AI-generated imagery becoming increasingly prevalent in commercial applications, it is crucial for businesses and creators to understand the evolving legal landscape surrounding its usage. Today, I’m exploring the current challenges surrounding the legal use of AI-generated imagery and discussing potential developments and guidelines that are likely to shape the future of commercial AI imagery. Current Intellectual Property and Copyright Considerations Whilst there are nuances and challenges within copyright law, the rules have been relatively set-in-stone for many years. People know what can and can’t be used, licensing, fair use, transformative works, etc. I won’t cover any of that today. We’re talking about what needs to be considered when generating AI content for commercial use. In terms of current laws, pretty much... --- - Published: 2022-11-17 - Modified: 2023-05-18 - URL: https://reachdigital.media/black-friday-trends-2022/ - Categories: Growth, News Jump to a section: 1800's 1940's 1950's 1990's & 2000's Present Day Your business and black friday   Black Friday is the most profitable day in many e-commerce businesses’ calendars, but when, where and how did Black Friday begin and how has it evolved over time into the biggest e-commerce trading period in the world? Don’t worry ‘bout it. We’ve broken everything you need to know down below... 1800’S (Well old, isn’t it? ) For those who didn’t know, Black Friday is the day after Thanksgiving. In the 1800’s, American companies would sponsor floats in Thanksgiving parades, and at the end of the parade, shops would open their doors to consumers. 1940’S During this time, Thanksgiving was the last Thursday of November. However, in 1939 business owners requested that President Franklin D. Roosevelt move the holiday forward by one week so that holiday shopping could begin earlier. After several years of confusion (these were the days before Apple watches and shared calendars), America settled on celebrating Thanksgiving on the fourth Thursday of November. And so, from then on, Black Friday marked the start of the Christmas shopping period.   1950’S Black Friday earned its name in Philadelphia. Every year the Army-Navy football game was (and still is) played on the Saturday following Thanksgiving. As the game gained popularity in the 1950’s, 60’s and 70’s, away crowds would flood into the city on the Friday to watch their beloved Black Knights take on the Military Academy the next day. The fans... --- > Brands across every country and every sector are constantly at extreme levels of competition. Whether they’re selling socks or fitting carpets... - Published: 2022-07-27 - Modified: 2023-05-18 - URL: https://reachdigital.media/best-brand-partnership-campaigns-in-history/ - Categories: Brand, Creative - Tags: advertising, campaigning, Co-branding, marketing, marketing campaign Jump to a topic: Burger King & McDonald's Go Pro & Redbull Kanye West & Adidas Brands across every country and every sector are constantly at extreme levels of competition. Whether they’re selling socks or fitting carpets, every company is competing with another to win more business and drive success. But occasionally, businesses decide to come together as part of a co-branding campaign in order to create something special. So, seeing that it is in fact international friendship day – we wanted to take a look at some of the best examples of brand ‘friendships’ and how they came together to create some truly memorable campaigns: Burger King & McDonald’s We’re starting strong. 2 of the biggest hitters in the fast-food industry who have been in fierce competition for decades with 100’s of millions of pounds being spent between them on marketing campaigns. So, as you can imagine, when the 2 giants came together in 2019 for the “A Day Without a Whopper” campaign it made a huge impact for a truly wonderful cause. At the time, McDonald’s were donating $2 from each burger purchase to the Children With Cancer Foundation. As a result, Burger King told over 101 different stores to take the Whopper off the menu making it unavailable in a whole host of stores (and nowhere in Argentina where the campaign was born) for 24 hours. Instead, Burger King encouraged customers to go to McDonald’s and buy a signature burger to boost sales and ultimately the finances... --- > Why do businesses struggle to find their place on social media? To understand this, we need to know why people use social media in the first place. - Published: 2022-05-02 - Modified: 2025-08-08 - URL: https://reachdigital.media/how-social-media/ - Categories: Growth Table of Contents Introduction Top 5 celebrity social media accounts Top 5 brand social media accounts How to drive social media engagement - with examples People want to stay up to date with news and events People want to share their opinion   More and more businesses are flocking to social media with hopes of increased brand visibility and an eager audience of fans waiting to see their latest product offering. However, most of these businesses run into the same problems; they struggle to get noticed, and get frustrated at a lack of quick results. As always, the question is, why? Why do businesses struggle to find their place on social media? To understand this, we need to know why people use social media in the first place. Below is a graph highlighting the top ten reasons people use social media (Data from Getting Social). To stay in touch with what my friends are doing 55% To stay-up-to-date with news and current events 41% To fill up spare time 41% To share my opinion 39% To find funny or engaging content (i. e articles and videos) 39% To share photos or videos with others 38% Because a lot of my friends are on it 36% General networking with others 33% To meet new people 32% To share details of what I'm doing in my daily life 27% People use social media to connect with friends and meet new ones. Users want to share their thoughts and opinions and be entertained and... --- > Your brand is your company’s most valuable asset, which separates your business from the competition. - Published: 2022-05-02 - Modified: 2025-08-26 - URL: https://reachdigital.media/what-is-a-brand/ - Categories: Brand Your brand is not your logo. A logo is simply a mark that represents your business, much like a signature. Your logo must be well-designed, recognisable and memorable, but it is not your brand. So what is? Table of Contents Introduction What is a brand? What is branding? What is a brand strategy? Start with 'why? ' Brand Mission Statements and examples In a digital age where information is readily accessible, consumer choice is high. Price, quality and value for money are at the forefront of consumers' and business owners' minds. However, one of the most potent influences on consumer choice is often overlooked by small businesses. Your brand is your company's most valuable asset, which separates your business from the competition. Competitors can try to replicate your product or service, they might try to beat your price, but they will struggle to mimic your brand. Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Amazon What is a Brand? In simple terms, your brand is the reputation of your business. The sum of every interaction you have with your customers shapes their perceptions. For instance, your last advert, the e-mail your sales rep sent, and your product packaging all contribute to how customers perceive your business. What is Branding? Branding is the process of shaping the identity of a business. The objective is to create a positive, memorable, and distinct brand (reputation). Like any aspect of your business, you will need a strategy to create an effective brand. What is a Brand Strategy? A brand strategy is the long term plan for shaping the perception of your business in line with your business objectives. Your brand strategy defines... --- > We design our logos using the latest software from Adobe CC, created by professional graphic designers. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/logo-design-in-essex/ - Categories: Brand, Creative Table of Contents Professional logo design services How much does a logo design cost? Brand guidelines Professional Logo Design Services Your logo is the shop front of your corporate image and the starting point for developing your brand. We design our logos using the latest software from Adobe CC, created by professional graphic designers who can work up a variety of concepts based on your initial brief, once you have selected a concept you like we will work on making it pixel perfect with unlimited rounds of alterations and revisions to ensure you get the right logo for your business. Our designers will take time to understand your business before starting on any design concepts so you can be assured of a high quality, well researched design that communicates the right message to your customers. Once approved you will receive scaleable vector files to use across a wide variety of media along with any other formats required for screen and print reproduction. How much does a bespoke logo design cost? Normally between £300 – £1500 + V. A. T depending on the nature and complexity of the design. Our price will also depend on how many concepts you would like initially, along with the amount of research needed to produce something unique and effective. For example, if you have an idea of exactly what you want and can provide a visual of your requirement, the scope of what we can do with your design is greatly reduced, saving time and... --- > A logo is a symbol or mark used to represent your brand. You can think of it as your signature. The primary role of a logo is brand recognition. - Published: 2022-04-27 - Modified: 2025-08-22 - URL: https://reachdigital.media/how-to-design-a-logo/ - Categories: Brand Your brand is not your logo. A logo is simply a mark that represents your business, much like a signature. Your logo must be well-designed, recognisable and memorable, but it is not your brand. So what is? Table of Contents How will you use your logo? Research the competition The 5 types of logo Colour Psychology Colour Theory Typography Summary Before describing how to design a logo for your business, it is essential to understand the purpose of the logo. A logo is a symbol or mark used to represent your brand. You can think of it as your signature. Above all, the primary role of a logo is brand recognition. A good logo design will help your customers instantly recognise your business. Therefore your logo should be distinctive, clear and memorable. How will you use your logo? When designing a logo, it is essential to consider how you will use your logo. For example, will it be used digitally? Or will it be used in print? When designing for digital, you should consider that your logo will be visible at a very small scale. Such as favicons and menu logos. Or perhaps you own a coffee shop, and you’d like your logo design printed on T-shirts. Understanding the requirements for embroidery is an additional factor to consider. For example, intricate designs with multiple colours won’t translate to t-shirt printing. Consequently, these considerations have led to many businesses opting for minimal logo designs. This is because minimal design offers the most versatility across different uses due to its simplicity. Research the competition Before getting out your sketch pad, your first step is to research the competition. The aim is to review logo designs within your industry objectively.... --- > What You Need to Know About Google’s May 2020 Core Update. Google changes its algorithm at least 3000 times a year. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/google-may-2020-core-update/ - Categories: Code Google changes its algorithm at least 3000 times a year. Some of these updates are so slight that you don’t notice them. Then there are core updates, which happen a few times a year. Table of Contents What You Need To Know Search During Extraordinary Times Relevancy & E-A-T What You Should Do About The Latest Core Update Google Update 2020 & SEO What You Need to Know About Google’s May 2020 Core Update  Google changes its algorithm at least 3000 times a year. Some of these updates are so slight that you don’t notice them. Then there are core updates, which happen a few times a year. These are significant updates to the core algorithm that put many webmasters on edge. Google’s May 2020 core update was one of these major rollouts. This update has completely rolled out, and we have the lowdown on how it can impact your website and what you can do about it. Read on to find out what you need to know about this major SEO update. Search During Extraordinary Times We also must remember that we live in extraordinary times, which has affected how people search online. This must be taken into account when analysing the impact of this new Google update. For example, searches relating to COVID-19 have become so frequent that Google commented that they never saw so many searches for one topic over a sustained period. News sites have seen their traffic increase through organic search exponentially. This could be because news organisations benefited from the core update, or they are just getting more searches as people try to find information about coronavirus. Another example is local searches. Local searches have experienced a lot of volatility with... --- > Social media management for businesses The question is where does the social media business trend fit within your company ethos? - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/the-social-media-business-trend/ - Categories: Growth Table of Contents Social media management for business Why your business needs social media Showcase your products and services Instagram Professional Social Media Management Social media management for businesses Unless you have been living under a rock for the last decade or more, you will know the immense popularity of Social Media among those who seemingly have a mobile phone surgically attached to their hand, scrolling through Twitter and Facebook timelines, uploading filtered images to Instagram or connecting with the next Sir Richard Branson on Linkedin, the question is where does the social media business trend fit within your company ethos? It’s now easier to effectively promote your product/service to a customer interested, with contact never too far away. However, believe it or not, companies are still stuck in the dark ages with no online light to shed on their business. You may think your business doesn’t need it because ‘it’s not the right industry’ or ‘business is OK at the moment. We would argue that the future online says otherwise. You don’t need us to tell you to be prepared for the future when it comes to how you run your business, but it is important that organizations are up to date and have that all-important online presence, notably through social media channels. Why your business needs social media In essence, many businesses are not using Social Media effectively; and some aren’t using online platforms at all. Effective social media management makes a successful online base for your company... --- > The heart of any good marketing campaign is a graphic design team. Choosing a good design team will gives your company the support it needs. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/why-every-business-needs-graphic-design-support/ - Categories: Creative Table of Contents Dedicated graphic design services Choosing a good graphic design team DIY marketing? Two factors to consider when looking for graphic design support Dedicated Graphic Design Services  It doesn’t matter if you are selling high end leather handbags, or inexpensive STEM toys and games, if your customer base doesn’t see your product or learn anything about it, you won’t get the sale and your business won’t succeed. Choosing A Good Graphic Design Team Now, with that being said, the heart of any good marketing campaign is a graphic design team. Choosing a good graphic design team will give your company the graphic design support it needs when launching a new products, creating a marketing campaign or just featuring your products in the online marketplace. Whether you need company logos, brochure / e-brochure design or digital marketing materials, a reputable Colchester graphic design firm can help. In fact, many of today’s leading graphic design firms create a wide range of printable marketing materials including leaflets, poster, signage, direct mail marketing materials and more, they can help your business decide what you need to create the biggest impact on the market. DIY Marketing? Why can’t you create your own marketing materials? For many business owners, having the graphic design experience and talent to create their own marketing materials is impossible. They were trained in the art of running a business and graphic design is its own art form. Another factor to consider when deciding if creating your own marketing campaign... --- > WordPress enables you to use a variety of tested techniques to increase you page rank for various keywords related to your business. - Published: 2022-04-27 - Modified: 2022-04-27 - URL: https://reachdigital.media/why-choose-wordpress-for-your-website/ - Categories: Code Your brand is not your logo. A logo is simply a mark that represents your business, much like a signature. Your logo must be well-designed, recognisable and memorable, but it is not your brand. So what is? Table of Contents Benefits of using WordPress for your website Search engine friendly Easy to use Easy customisation process Cost-effective More responsive, less flash Easy upgrades Enhanced site security Benefits of Using WordPress for Your Website The manner in which a website is designed and developed is the difference between winners and losers online. You should be aware of the tricks and tips to create a site that appeals to your target market. One of the ways in which this can be achieved is the use of WordPress. It is a platform to heavily consider for the following reasons: Search Engine Friendly Achieving a high page rank in search takes time and effort. Yet, being the first to appear in searches gives you a chance to reach to a wider audience and creates more exposure / opportunities to win business online. Choosing the right platform can assist in how quickly you reach the finish line. WordPress enables you to use a variety of tested techniques to increase you page rank for various keywords related to your business. Easy To Use You do not need to have sophisticated skills in website design if you are using WordPress. It is straightforward enough for anyone with basic computer skills to use and can you use it to get great results. Our clean code and the ranges of plug-ins available ensure ease of use and flexibility. For businesses who love blogging, WordPress was originally developed as a blogging engine so is capable of producing... --- > If the SEO of your business is currently losing traction, then it could be worthwhile considering the following changes... - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/5-basic-ways-to-increase-organic-page-rank/ - Categories: Growth Table of Contents Make use of business citations Refresh your keyword research Sign up to social media Update content Update your company website Five Simple SEO Changes To Increase Rankings Although backlinks and on page keywords are still important, there are now many other factors to consider. If the SEO of your business is currently losing traction, then it could be worthwhile considering the following changes; 1. Make Use of Business Citations  Local SEO may not be on your radar, but it’s still a vital part of SEO, given how many mobile users there are. Not only does offering citations on Google My Business and similar platforms help raise your profile, it also allows for reviews to be left, which can also aid with page ranking. 2. Refresh Your Keyword Research  Although a business may have carried out keyword research, it’s worth noting that search terms can change over time.  A business also needs to ensure that it is using keyword research in the right way, and ensuring that keywords are used naturally rather than forced in. 3. Sign Up to Social Media  It would be easy to assume that social media has no place in SEO, but nothing could be further from the truth. As well as encouraging other businesses to link to your content, it can also aid SEO, as Google can favour posts that have a large social media following. 4. Update Content  Many businesses may be putting its efforts into creating new content, but it can... --- > It’s time consuming and takes a lot of effort, which is why you don’t want to waste your time and money by making these common mistakes: - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/5-common-google-ads-mistakes/ - Categories: Growth Table of Contents Not using keywords in your ad copy Not using negative keywords in your settings Not using locations Sending traffic to your homepage Not testing Making Google Ads work for you It’s time consuming and takes a lot of effort, which is why you don’t want to waste your time and money by making these common mistakes: 1. Not Using Keywords in Your Ad Copy So often people spend a lot of time researching and choosing the right keywords yet don’t spend a similar amount of time creating customised ads with those keywords in the copy. But you end up appearing on the right search pages so that’s okay? Wrong. Effective AdWords campaigns live and die by the right keywords, and the harsh reality is that people are far more likely to click on ads that match the keywords and search queries they just typed in. Makes sense, doesn’t it? So if you want to create ads that get clicks for the right reasons you need to focus on using relevant keywords in them. 2. Not Using Negative Keywords In Your Settings Identifying negative keywords in your AdWords campaign ensures Google doesn’t show ads for searches with those words. But isn’t all publicity good publicity? No it isn’t, and here’s why. Your business sells leather sofas and you are appearing in searches for leather care tips. This is not good news. You may be getting lots of clicks to your website from people who are curious about the... --- > So let’s take a look at Reach Digital’s Top Five Tips to make your website work for you. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/5-top-tips-for-web-design/ - Categories: Growth Table of Contents Who are you talking to? Write compelling copy Don't focus on design over content Avoid freebies from friends and relatives Your website is a reflection of your business We build your bespoke website design project Get this right and it can put you head and shoulders above your competition. But get it wrong and it could literally break your business. So let’s take a look at Reach Digital's Top Five Tips to make your website work for you. 1. Who Are You Talking To? It’s all too easy to make the mistake of trying to target everyone, and in your efforts actually reaching no one. With thousands of new business websites being launched every day you need to be clear on who you are targeting. Think about your business. Who are your clients? Who are your prospects? If you are targeting small independent businesses and retailers then coming across as too corporate might put them off. Likewise, if it’s the big hitters you are after, then you need to speak to them in their own language. 2. Write Compelling Copy The images you put on it are important, but it you don’t back them up with copy that engages your visitors then you reduce the chances of your website converting them into customers. Stick to the following and you can’t go wrong: Ensure your copy is relatable to your ideal customer. Write in a language everyone can understand and avoid jargon unless you are targeting a specific... --- > Those looking to promote the site quickly will often look at solutions such as Google’s AdWords, but how exactly does it work. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/using-google-ads-for-the-first-time/ - Categories: Growth Table of Contents More than just an ad Where do I start? Factors to consider Won't this end up costing me more? Found quickly and easily with Google Ads You want your site to be found, but you’ve not yet started your SEO campaign, what’s the answer? Those looking to promote the site quickly will often look at solutions such as Google’s AdWords, but how exactly does it work More Than Just an Ad It’s easy to assume that Google AdWords is nothing more than a digital version of a newspaper advert, but nothing could be further from the truth. True, both look to promote a company or service to the masses, but a Google AdWords campaign is structured in a different way. Just like with search engine optimisation, much of the work can be down to the keywords used. The difference here is rather than ranking with certain keywords, you will instead bid on them. If you choose a popular term, then it could mean that you’re paying a lot to ensure that your ad is placed above all others. It’s this business model where Google makes it money. Where Do I Start? To use the Google AdWords platform, you will need to create an account. If you already have a Google account that’s used with the likes of YouTube or Google+, then the same login details will apply. If you’re looking to use your AdWords separately from your other services, then it may be a good idea to... --- > SEO can involve several different tasks, but the end goal is to ensure your site is able to offer quality content and relevant information. - Published: 2022-04-27 - Modified: 2025-02-14 - URL: https://reachdigital.media/why-invest-in-seo-for-my-business/ - Categories: Growth Table of Contents It's a reflection of your business More people are using the internet Search trends continually evolve SEO is most cost-effective method of marketing People use search engines before using a service of product Searching for your business online With so many other costs to consider, many businesses may wonder as to whether spending money on SEO is a worthwhile investment. Although printed media and word-of-mouth are still viable marketing tactics, a business looking to expand in the right way really needs to ensure that it has a website presence and is maintained in the right way. It’s a Reflection of Your Business SEO can involve several different tasks, but the end goal is to ensure your site is able to offer quality content and relevant information. This is important because the website is essentially a reflection of your business, and should it not conform to today’s expectations, customers may assume that the business itself takes the same approach. More People Are Using the Internet Currently, there are more than 3. 8 billion Internet users globally, and this number is growing all the time. The way the Internet has evolved means that Internet access is as easy as a few swipes. As such, a business not only has to factor on its desktop-based site, but also ensure that it can offer visitors a mobile-optimised website should they be visiting from a smartphone or tablet. Search Trends Continually Evolve There was a time when a website only needed a... --- > While your website may look fine on a desktop, it could be a different story when a visitor lands on your page via mobile device. - Published: 2022-04-27 - Modified: 2022-04-27 - URL: https://reachdigital.media/do-i-need-to-update-my-company-website/ - Categories: Code Your brand is not your logo. A logo is simply a mark that represents your business, much like a signature. Your logo must be well-designed, recognisable and memorable, but it is not your brand. So what is? Table of Contents How is your website performing currently Is your website mobile optimised Is your website free of errors Is your content relevant How is your website performing currently If not, then it could mean that a website update is required. Although the website may still function, you will find that you fall down the list in relation to search engine rankings. The reason for this is because search engines such as Google have updated their rules when it comes to listing a website in its search results, so those who have had their website for some time may need to carry out an update to ensure that it meets the requirements of today’s online user as well as the rule of search engines like Google. Is Your Website Mobile Optimised? While your website may look fine on a desktop, it could be a different story when a visitor lands on your page via mobile device. If the website isn’t optimised for mobile users, not only will it mean the user experience is hindered, it will also mean that your website won’t rank as well, which means less traffic overall. Fear not, as all is not lost. Hiring a professional to give your website an overhaul can mean that any detrimental elements of your website are removed, and that it is fully mobile optimised offering an excellent user experience, regardless of the device they’re using to visit your site. Is Your Website Free of Errors? Maintaining a website during... --- --- ## Projects > Brand, Website and Digital Marketing for prestige housing developments. Modern luxury in a truly timeless setting. - Published: 2025-07-30 - Modified: 2025-08-04 - URL: https://reachdigital.media/projects/balfour-place/ - Categories: Brand, Code, Creative, Growth Creating a standout brand and online presence for an exclusive new development in Suffolk. Re-branding Balfour place The digital re-launch of a luxury development in Suffolk. The challenge Balfour Place is an exclusive development of just six luxury homes, positioned minutes from the coast in the sought-after town of Felixstowe. With competition high in the premium property market, the client needed a strong brand and marketing platform that could reflect the quality of the homes and appeal directly to high-end buyers from day one. Our services Brand Strategy & Identity Website Design & Development CGI Production Graphic Design (Brochures, Hoarding, Site Boards, Social Media) Video Editing & Production Ongoing Digital Marketing (Meta Ads & Campaign Strategy) The approach We partnered with the Balfour Place team from the earliest stages to shape a complete marketing strategy and visual identity. The first step was brand development, taking the existing development name and starting again with a new logo, colour palette and tone of voice that captured the prestige, location, and lifestyle benefits of the site. This extended into a fully bespoke website design and build, created to highlight the quality and character of the development, with attention to seamless UX, mobile responsiveness, and performance. Our creative team also handled the production of a full suite of marketing assets, including CGI visuals, on-brand brochures, sales boards, social media content, and edited teaser videos, ensuring consistency and polish across every touchpoint. The result The new Balfour Place brand and website have established a refined, high-end identity that reflects the quality of the development and its location. Early marketing... --- > Premium rebrand and website for Wavefront Leadership, positioning them as a trusted executive HR and leadership consultancy. - Published: 2025-07-28 - Modified: 2025-07-28 - URL: https://reachdigital.media/projects/wavefront-leadership/ - Categories: Brand, Code, Creative Elevating a leadership consultancy with a premium brand and digital presence Wavefront Leadership Wavefront Leadership needed a brand and online presence to reposition its existing HR services as a high-end consultancy for senior executives and business leaders. The goal was to create an identity that projected authority, trust and expertise while staying true to the founder’s personal values of calmness, strength and precision. Explore the site The challenge Wavefront Leadership approached us looking to reposition its existing HR services as a high-end consultancy for senior executives and business leaders. The brand needed to convey authority, trust and expertise while reflecting the founder’s personal values of calmness, strength and precision. The project required not only a complete brand overhaul but also a professional online presence that would resonate with high-level decision-makers. The approach We began with a detailed discovery session to understand the consultancy’s vision, audience and long-term objectives. During this, the founder’s affinity with the ocean emerged as a defining brand inspiration – representing calm, control and the ability to navigate complex corporate challenges. Armed with these insights, we developed a shortlist of names, checking domain availability and Companies House registration. Wavefront Leadership stood out as the perfect choice – evoking authority, progress and confidence. Our creative team then crafted a sophisticated brand identity, including a distinctive wordmark and refined colour palette designed to project professionalism and credibility. Corporate brand guidelines were produced to ensure consistency across all assets. Once approved, we moved into the digital phase. Wireframes were created in Adobe XD to establish a clear, user-focused structure. Full design... --- > In late 2024, FC Evolution launched its new website following a complete redesign and rebuild by the team at Reach Digital. - Published: 2025-04-11 - Modified: 2025-07-24 - URL: https://reachdigital.media/projects/fc-evolution/ - Categories: Brand, Code, Creative, Growth Defining a bold new identity for a future-focused coaching brand FC Evolution In late 2024, FC Evolution launched its new website following a complete redesign and rebuild by the team at Reach Digital. The new look helps to bring the club to life, showing the thriving community present for both the girls' and boys' youth teams. Explore the site The challenge As well as bringing the design and layout of the website up to date, the brief included a focus on ensuring FC Evolution's brand stands out on its own stage. The goal was to clearly showcase the success and journey of a fantastic club that aims to give young boys and girls the opportunity to play competitive football. The approach We breathed new life into this vibrant brand, thrusting the colourful elements to the forefront and throwing a spotlight on the fantastic imagery and video assets available. The contemporary design puts all the important information in easy reach and makes it simple for users to take key actions like enquiring to join the team. The result Launched at the end of 2024, the new website does a great job of highlighting key areas of the site, giving users a seamless route through the different areas from booking a trial to keeping up to date with the latest results. All of this helps to underscore how the club has got to where it is now and its amazing achievements. What we did Website Design The re-design perfectly encapsulates the vitality of the club, successfully reflecting the brand identity in a... --- > Our team delivered a full website redesign, creating a sleek, user-friendly interface that elevates London Plus’s online presence. Click for more. - Published: 2024-10-17 - Modified: 2025-07-30 - URL: https://reachdigital.media/projects/london-plus/ - Categories: Brand, Code, Creative, Growth How the London Plus charity upgraded their website UX. London Plus London Plus approached us with a clear goal: to modernise their existing website and improve its usability. Explore the site The challenge The organisation needed a platform that not only looked fresh but also functioned intuitively for its diverse audience. The challenge was to redesign their site with a focus on streamlined navigation, enhanced UI/UX, and improved performance across all devices. The approach Our team delivered a full website redesign, creating a sleek, user-friendly interface that elevates London Plus’s online presence. We focused on improving the overall user experience, ensuring the site is easy to navigate, responsive across all devices, and optimised for accessibility. This redesign not only freshened up the look of the website but also improved its functionality, making it a valuable tool for both visitors and internal stakeholders. The result London Plus now benefits from a modern, responsive website that aligns with their vision and values. The site is easier to navigate, with clear calls to action, and the enhanced user experience has significantly improved audience engagement. We continue to support the website through ongoing maintenance, updates, and the optimisation of their Google Ads campaigns to ensure they remain competitive in their digital landscape. Looking Ahead Website Support We are committed to supporting London Plus with ongoing website maintenance and updates, ensuring they continue to meet the evolving needs of their audience. Our collaboration will include regular optimisation of their Google Ads campaigns, helping them maximise their digital reach and achieve their strategic goals. Websites... --- > At the forefront of solar innovation, Sunlite Group deliver advanced solar solutions for both residential and commercial markets. - Published: 2024-10-17 - Modified: 2024-10-18 - URL: https://reachdigital.media/projects/sunlite-group/ - Categories: Brand, Code, Creative, Growth Sunlite Group: A New Era in Solar Innovation Sunlite Group Sunlite Group is a family-owned business at the forefront of solar innovation, delivering advanced solar solutions for both residential and commercial markets. With a commitment to cutting-edge design and superior performance, Sunlite Group is dedicated to pushing the boundaries of sustainability and energy efficiency. Explore the site The challenge Sunlite Group approached us with the need to modernise their brand identity to better resonate with their target audience across various touchpoints. The existing brand needed a refresh to reflect their progressive values and the technical expertise that sets them apart in the renewable energy sector. Additionally, they wanted to create a sister brand specifically for their solar carports - an in-house product designed, developed, and manufactured in the UK. This required a cohesive branding strategy that seamlessly integrated both the core and sister brand while maintaining distinctiveness. The approach We conducted in-depth discovery sessions to fully understand Sunlite Group’s brand ethos, market position and long-term vision. The result highlighted a need for a contemporary brand identity that aligned with their innovative services while ensuring broad appeal across residential and commercial sectors. For the sister brand, we created a complementary yet distinct visual identity that encapsulates the uniqueness of their solar carport product, emphasising its British engineering roots. We worked closely with Sunlite Group to overhaul their digital presence, including the creation of two custom websites that serve as robust platforms for driving customer engagement and sales. We designed each site to provide seamless navigation to deliver a seamless... --- > Secure ITAD's rebrand in July 2024 included a new logo, updated literature, and a redesigned, multilingual website. - Published: 2024-07-24 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/secure-itad/ - Categories: Brand, Code, Creative, Growth Brand positioning for Secure IT, appealing to the evolving needs of the ITAD sector Secure ITAD In July 2024, Secure ITAD completed a comprehensive rebrand, introducing a new logo, updated company literature, and a redesigned website. This rebrand emphasises their focus on IT asset disposition (ITAD), enhancing their online presence and brand identity. Explore the site The challenge Since 2014, Secure ITAD has been a leading name in the ITAD industry. They required a cohesive brand identity and a user-friendly, multilingual website to better showcase their services and expanding operations across Europe. The approach We revitalised Secure ITAD’s brand with a new logo and literature, and developed a modern, easy-to-navigate, multilingual website that effectively highlights their services and capabilities. The result Launched in July 2024, the new website and rebrand have significantly improved user engagement, brand consistency, and online visibility, showcasing Secure ITAD's commitment to excellence and innovation. What we did Brand Positioning Our team created a new logo and updated all company literature to reflect Secure ITAD’s specialised focus on IT asset disposition. This rebranding effort ensured a cohesive and modern brand identity, strengthening their market position. Brand consultancy Website Development We redesigned Secure ITAD’s website from the ground up, focusing on a sleek, modern layout that is both visually appealing and user-friendly. Using the latest web technologies, we ensured the site is responsive and accessible on all devices. The site was also built to be multilingual, accommodating Secure ITAD’s diverse, international clientele. Websites that engage SEO Services We implemented an extensive SEO strategy, conducting thorough keyword research, on-page optimisation, and content creation.... --- > Website rebuild for Marketing Force Ltd. Enhanced UX, SEO optimisation, and videography across 20+ UK locations, resulting in top search rankings. - Published: 2024-07-23 - Modified: 2025-06-12 - URL: https://reachdigital.media/projects/marketing-force/ - Categories: Brand, Code, Creative, Growth An online presence 10 years in the making. The leading provider of highway traffic site sponsorship Marketing Force In June 2024, we delivered a comprehensive website rebuild for Marketing Force to modernise their online presence. Our approach involved custom website development along with videography across over 20 locations in the UK. Explore the site The challenge Marketing Force Ltd needed a modern, user-friendly website to reflect their extensive OOH advertising coverage and appeal to local authorities. The approach We designed a visually engaging and easy-to-navigate website, complemented by extensive videography and paired with ongoing SEO strategies to boost online visibility. The site features rich media content and intuitive navigation to highlight Marketing Force's product and services. The result Launched in June 2024, the new website enhances user experience, boosts online presence, and aligns perfectly with Marketing Force Ltd's brand identity. Search Dominance Our strategies have resulted in Marketing Force achieving the top position for 80. 6% of their high-value keywords, such as "roundabout sponsorship (location)" and "roundabout advertising (location)," ranking second for 17. 7% and third for 1. 6%. This strong keyword performance has led to an impressive 87. 49% visibility and 51. 9% share of voice, significantly enhancing their online presence and attracting relevant traffic. 80% Of commercial intent target keywords in #1 positions in SERPS. 87% Keyword visibility across the whole of the UK. Shows a website’s progress in Google top 100 keywords. 51% Share of voice compared to competitors in terms of SEO visibility and search engine rankings. What we did Website Development We undertook a complete website rebuild, creating a custom-developed site... --- - Published: 2024-07-18 - Modified: 2025-08-08 - URL: https://reachdigital.media/projects/energy-labs/ - Categories: Code, Creative Developing a powerful engaging website for a sustainability-focussed brand. Energy Labs Custom Website Development In March 2024, Energy Labs required a bespoke website to showcase their innovative energy solutions. Our approach involved creating a custom-developed, visually engaging, and user-friendly website. The new site improved user engagement, brand alignment, and online visibility, effectively representing Energy Labs' cutting-edge services. Explore the site The challenge Energy Labs needed a custom-developed website to reflect their innovative energy solutions and attract new clients. The approach We designed a bespoke, visually appealing website with seamless navigation, incorporating elements that highlight Energy Labs' unique offerings and technological advancements. The result Launched in March 2024, the new website enhances user experience, boosts online presence, and aligns perfectly with Energy Labs' brand identity. What we did Website Development We developed a fully customised website tailored to Energy Labs' specific needs. The site was built using the latest web technologies, including HTML5, CSS3, and JavaScript, ensuring a responsive design that works seamlessly across all devices. The development also included custom animations and interactive elements to showcase their innovative energy solutions effectively. Additionally, we implemented a robust content management system (CMS) to allow easy updates and maintenance by the Energy Labs team. Websites that engage Are you ready to start your next project? SEND US A MESSAGE CALL US --- - Published: 2024-07-18 - Modified: 2024-08-05 - URL: https://reachdigital.media/projects/felixstowe-ferry-golf-club/ - Categories: Code, Creative Increasing engagement time through beautifully designed website functionality. Felixstowe Ferry Golf Club Website Design & Development Felixstowe Ferry Golf Club required a contemporary, user-friendly website to reflect their prestigious golfing heritage and attract new members. Our approach involved creating a visually appealing and easy-to-navigate site, complemented by SEO strategies and ongoing design support. Launched in Nov 2023, the new site improved user engagement and online visibility while aligning with the club's brand identity. Explore the site The challenge Felixstowe Ferry Golf Club needed a modern website to showcase their heritage and attract new members. The approach We designed a visually engaging and user-friendly website, incorporating SEO strategies to enhance online visibility. The site features intuitive navigation and rich media content to highlight the club's offerings. The result Launched in Nov 2023, the new website enhances user experience, improves online presence, and aligns with the club's prestigious image. We continue to provide ongoing design support. What we did Website Development Design: We crafted a visually appealing design that captures the essence of Felixstowe Ferry Golf Club, using high-quality images and a clean, modern layout. Development: Implemented a user-friendly interface with intuitive navigation, ensuring that both members and potential new members can easily find information about the club, its facilities, and events. Features: Included rich media content, such as embedded videos and image galleries, to showcase the club's beautiful grounds and facilities. Websites that engage SEO Keyword Research: Conducted thorough keyword research to identify terms potential members are searching for. On-Page SEO: Optimised the website's content, meta tags, and images... --- - Published: 2024-07-18 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/bypass-nurseries/ - Categories: Code, Creative Bringing a modern and engaging user experience to Bypass Nurseries. Bypass Nurseries Website Design & Development Bypass Nurseries required a modern, user-friendly website to showcase their gardening supplies and services. Explore the site The challenge Bypass Nurseries needed a modern, user-friendly website that accurately represented their extensive range of gardening supplies and services. The approach We created an engaging and visually appealing website design that features full-screen galleries and dynamic interactions. The site includes embedded videos and a media-rich experience to showcase their products and services effectively. The result Launched in September 2023, the new website offers an improved user experience, better product presentation, and a stronger brand alignment. We also provide ongoing hosting and maintenance services. What we did Website Development Crafted an aesthetically pleasing and user-centric design. Websites that engage Digital Marketing Improved online visibility and customer interaction through strategic design elements. Increase your digital ROI Website Maintenance Provided continuous support and customised hosting solutions to ensure optimal performance. Managed Hosting Services Are you ready to start your next project? SEND US A MESSAGE CALL US --- - Published: 2024-01-17 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/cpc/ - Categories: Code, Creative Building a sophisticated website for an independent project and cost management consultancy. CPC Website Design & Development CPC required a modern, user-friendly website to showcase their extensive consultancy services in infrastructure, property, and transformational change projects. Our approach involved creating a visually appealing, SEO-optimised website with seamless navigation. Launched in August 2023, the new site enhanced user engagement and search engine visibility, aligning with CPC's brand identity. Explore the site The challenge CPC needed a contemporary website to reflect their wide range of consultancy services and attract new clients. The approach We designed a visually engaging and easy-to-navigate website, incorporating SEO strategies to boost online visibility. The site features rich media content and intuitive navigation to highlight CPC's offerings. The result Launched in August 2023, the new website improves user experience, enhances online presence, and aligns with CPC's new brand. What we did Website Design Using Adobe XD, we crafted a visually appealing design that reflects CPC’s expertise in delivering infrastructure, property, and transformational change projects. The design process emphasised high-quality visuals and a clean, modern layout to create an engaging user experience. Websites that engage Website Development The website was built on WordPress, providing a robust and flexible platform for CPC’s needs. Our development process focused on creating a user-friendly interface with intuitive navigation, ensuring clients can easily access information about CPC’s services and capabilities. Quality Code SEO We implemented comprehensive SEO strategies, including keyword research, on-page optimisation, and local SEO techniques. These efforts aimed to improve search engine rankings, attract relevant traffic, and enhance CPC’s online visibility, ensuring potential clients... --- - Published: 2024-01-16 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/kingswood-group/ - Categories: Code, Creative Building brand authority through engaging content and design to enhance online visibility. Kingswood Group Kingswood Group needed a modern, user-friendly website to showcase their HR consultancy services. Our approach included developing a visually appealing, SEO-optimised site with seamless navigation and integrated digital marketing strategies. Launched in March 2023, the new website improved user engagement and online visibility, aligning with Kingswood Group's brand identity. Explore the site The challenge Kingswood Group required a contemporary website to reflect their HR consultancy services and attract new clients. The approach We designed a visually engaging and easy-to-navigate website, incorporating SEO strategies and digital marketing to boost online visibility. The site features rich media content and intuitive navigation to highlight Kingswood Group's offerings. The result Launched in March 2023, the new website improves user experience, enhances online presence, and aligns with Kingswood Group's brand. What we did Website Development We built the website on a robust platform, focusing on creating a user-friendly interface with intuitive navigation. The design process emphasised high-quality visuals and a clean, modern layout to engage visitors and effectively showcase Kingswood Group’s HR consultancy services. Websites that engage Digital Marketing Our ongoing digital marketing efforts included comprehensive SEO strategies and local SEO techniques to improve search engine rankings. Additionally, we managed Kingswood Group's social media presence, ensuring consistent and engaging content to attract and retain followers. Increase your digital ROI Social Media We managed Kingswood Group's social media presence with a purpose-built approval workflow and professionally designed graphics. This ensured that all content was consistent with the brand's voice and visually appealing, allowing for... --- - Published: 2023-06-13 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/ses-vistes/ - Categories: Code, Creative Showcasing stunning property through sophisticated web design. Ses Vistes Website Design & Development After being contacted by the marketing team at Ses Vistes, we embarked on an extensive redesign of their existing site to align it more closely with their brand strategy. The visually led site now showcases the amazing property to potential customers, supported by our tailored hosting services and maintenance . Explore the site The challenge The marketing team at Ses Vistes presented us with a task to overhaul their existing site. They had a great bank of assets and an amazing property to showcase, and it was imperative that the new design was visually led and presented the property effectively to potential customers. The approach We introduced full screen galleries and embedded video alongside an array of micro interactions and media focused webpages. These changes transformed the site into a fit-for-purpose marketing tool that now aligns much more closely with their brand strategy. The result The redesigned website for Ses Vistes was completed in April 2023. The site is now a visually stunning showcase of the property, and the feedback from the Ses Vistes team and their customers has been overwhelmingly positive. We continue to support the website through tailored hosting services and maintenance. What we did Website Development Our team focused on creating a visually led design that showcased the amazing property well. We introduced full screen galleries and embedded video, along with an array of micro interactions and media focused webpages to enhance the user experience and highlight the property's unique features.... --- - Published: 2023-06-09 - Modified: 2025-08-29 - URL: https://reachdigital.media/projects/she-grows-veg/ - Categories: Code From social media influencer to a start up and nationally recognised brand in less than 12 months. She Grows Veg Website Design, Development From the design and build of the new website to creative graphic design support, Reach Digital has collaborated closely with SheGrowsVeg to create an online presence that truly reflects their mission and vision. Discover More The challenge SheGrowsVeg sought to establish a compelling online presence through a user-friendly website that perfectly encapsulates their brand identity. The challenge was to design and build a website that not only offers a seamless browsing experience but also aligns harmoniously with their unique branding. The approach Working closely with SheGrowsVeg, we undertook a comprehensive process of understanding their specific requirements and translating them into a functional, visually appealing, and user-friendly website. Our expert graphic designers worked in tandem with SheGrowsVeg to create a visually compelling site that speaks to their brand identity. The result The project was successfully completed in June 2023, resulting in a website that not only meets but exceeds SheGrowsVeg's expectations. We are confident that the new website will help SheGrowsVeg thrive online and make a positive impact in their community. We take immense pride in our work and remain committed to supporting SheGrowsVeg's ongoing success. What we did Website Design Our talented graphic design team worked closely with SheGrowsVeg to create visually captivating elements that enhance the overall aesthetic of the website. By incorporating SheGrowsVeg's unique visual identity, we successfully portrayed their brand in a compelling and memorable manner. Start your design E-commerce Website Development Our primary goal was to design and build a... --- - Published: 2023-06-09 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/mid-north-east-essex-mind/ - Categories: Code, Creative, Growth Enhancing online visibility and user experience to help people find the support they need. Enhancing online visibility and user experience to help people find the support they need. From the comprehensive website design and build to ongoing Google Ads management and social media support, Reach Digital partners with Mid & North East Essex Mind to enhance their digital presence and optimise their online services. Visit Mid & North East Essex Mind The challenge As a notable charity organisation in the region, Mid & North East Essex Mind required a thorough digital solution that would cater to their needs, align with their refreshed branding, and provide an enhanced user experience. The challenge was not just to design and build a new website, but also to create a bespoke event management system and streamline their recruitment process. The approach We embarked on a competitive tender process by invitation and won the opportunity to build a new website for Mid & North East Essex Mind. Our approach was multifaceted, focusing on improving UX/UI, integrating a custom event management system via WooCommerce, and providing ongoing support in social media management, Google Ads, and graphic design. We also proposed a dynamic content solution and an advanced form management functionality to bring content to the users at the right time and place on the site. The result Since the completion of the project in May 2023, the new website has received positive feedback from the client and the users alike. The website not only aligns with the refreshed branding of Mind, but also provides an improved user experience. The custom... --- - Published: 2023-05-01 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/her-spirit/ Designing the creative behind a global community, Her Spirit. Lakes to London Creative Identity Alongside Her Spirit, Reach were able to design a creative pack of assets to be used across various social media platforms for a multitude of different challenges, including the latest Lakes to London challenge in association with the ‘Breast Cancer Now’ association. More about creative The challenge Her Spirit is a global community of like-minded women all getting fitter, stronger and healthier together. Her Spirit hosts an array of different online classes, activities, forums and challenges for women to join as part of a sage and supportive community. Reach Digital were tasked with designing and creating the ‘Lakes to London’ challenge identity supported by ‘Breast Cancer Now’ which would then run across all the social activities and supporting creative assets. The approach Each challenge/campaign asset pack has a completely bespoke approach. Designing the assets for the latest challenge, ‘Lakes to London’, identity and supporting medals & social assets, we wanted to bring in all three elements of the challenge together whilst retaining the distinctive Her Spirit brand. Reflecting the two iconic locations was paramount in designing the ‘medals’ which then led us to bringing the typographic identity into the blend resulting in a strong, unique piece of visual design. The result We produced a variety of social assets for the client to use during the challenge build up and to set the scene and branding for the ongoing campaign. We delivered a suite of social assets ranging from Stories, In-feed and Carousel creatives along with... --- - Published: 2022-11-28 - Modified: 2025-08-08 - URL: https://reachdigital.media/projects/forever-buddies/ - Categories: Code Brand development for a specialist distributor of health supplements for cats and dogs. Forever Buddies, Brand, Website Development & Performance Marketing Forever Buddies are a start up brand that specialise in sourcing and distributing the best health supplements for cats and dogs. Shop Pet Supplements The challenge Forever Buddies is a brand that brings positive change to the lives of pets throughout the UK. With such a beneficial product, it was essential that their branding, spanning from logos to web design, should encapsulate this spirit. We suggested a complete rebrand and rebuild for Forever Buddies, which would infuse their brand with vitality and engagement, enabling them to confidently stride into their competitive market. This rebranding would also positively influence their marketing strategy. By enhancing the aesthetics and functionality of their website, and by refining the overall customer journey, we projected an increase in the conversion rate by up to 11%, solely from these modifications. Following this, Forever Buddies approached Reach for a paid marketing proposal, aiming to achieve a clear CPA target whilst simultaneously bolstering brand awareness and reputation amongst their target demographic. The approach Our journey began with intensive data collection. The team carried out audience sizing research, revealing the scope of relevant users reachable across paid social media platforms. Given the substantial volume identified, we developed a comprehensive minimum and stretch forecast to present to the client. Next, we audited the existing website and brand, demonstrating the potential impact of a rebrand and rebuild on the initial forecast. We collaborated with the Forever Buddies team to create a website mock-up, giving... --- - Published: 2022-06-01 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/guinea-pig-magazine/ Building the subscriber network of the UK's only dedicated magazine to guinea pigs. Guinea Pig Magazine Social Media Advertising & Conversion Rate Optimisation -142% IN CPA +3000% MAGAZINE SUBSCRIBERS Using social media advertising, Reach Digital continues to partner alongside Guinea Pig Magazine to reach their goals. Since the incorporation of paid social advertising, Guinea Pig Magazine has grown their subscriber network by over 3,000, doubled the website average order value and drove over 51,000+ targeted clicks into the website. All things Guinea Pigs The challenge Guinea Pig Magazine is the world’s only dedicated magazine to pet guinea pigs. This fun and informative magazine was adored amongst the initial readership, with Ventura’s mission to expose the brand to a global audience and showcase the wonderful content, imagery and advice that is omnipresent throughout the magazine. The approach We have been able to identify a highly engaged community that is active across the relevant paid social platform. We are able to target those individuals through a combination of both interest-based targeting and lookalike audiences. We utilise weekly testing alongside daily optimisations across the account in order to establish which targeting methodology for both prospect audiences and remarketing audiences are delivering the highest quality CPA and ROAS metrics. The performance across the account is largely positive and reflects the opportunity to implement sequential marketing funnels that run through set stages during publication months and into non-publication months on a bi-monthly basis. The result As a result of the high volume testing at multiple stages of the conversion funnel, we experienced slightly inflated CPM’s due to frequent... --- - Published: 2022-05-23 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/yoga-inclusive/ Putting a local brand in front of it's target audience. Yoga Inclusive Video Production, SEO & Digital Marketing As a growing business Yoga Inclusive needed a partner they could work with at their pace. Providing a reactive service we have produced a variety of digital assets to help the business continue to move forward. Visit Yoga Inclusive The challenge With no online presence or promotional material we needed to raise awareness over the brand and its service offering. The approach Developing a new website, creating leaflets, posters and business cards along with producing a video showcase of your typical class gave us the material we needed to grow classes and add new locations. The result Yoga Inclusive continues to go from strength to strength with easy access to a variety of material to provide potential customers with information that makes it easy to come along and see what yin yoga is all about. What we did Website Design We created an informative and on-brand website that can easily be adapted to include an e-commerce booking feature as part of a phase 2 set of works. Graphic Design We have designed leaflet and posters for Chris and the team to use at each of their locations to increase brand awareness and fill any additional space available. Video Production In an industry where your customer can often feel nervous or apprehensive it was important to give an in depth look into the typical class and teach methods used. What better way to do this than with video. Watch the video "We depend... --- - Published: 2022-05-23 - Modified: 2025-08-29 - URL: https://reachdigital.media/projects/for-you-now/ Developing the brand identify and digital-footprint for Suffolk's best-known Wellness Centre. Brand Development, Website Design & Digital Marketing FYN needed a digital agency partner to support them through the startup phase of their business journey. The challenge As a complete startup FYN had no local presence. We needed to provide brand direction as well as planning the introduction of an e-commerce system for their customers to place orders online. Opportunities for valuable organic social exposure had already been identified and needed to be actioned in the most optimal way. The approach After initial consultation we decided on what voice they wanted to have with their customers. Using a combination of brand strategy and social marketing we increased website traffic from local audiences who would benefit from the FYN experience. The result With a successful website launch and organic social pilot we have amassed a considerable number of followers in a 6 month period, which with no paid media as support the customer is very happy with. This audience continues to push revenue through the website. Do the math. The following results were achieved within the first four months of launching the company website and social campaigns. 50+ Ranking keywords with 8 of those in the top three positions. All high relevance, medium search volume terms. 2327 High value engaged followers across social acquired organically with no paid element. 5000+ Visitors to the website from organic search and social media. What we did Brand & Website Once the brand had been developed and agreed we used wordpress in combination with woocommerce to... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/abc-boxing/ Launching a start up boxing club through the full marketing mix. ABC Boxing E-Commerce Webite, Video Production & Digital Marketing Assisting in developing ABC Boxing Club from a start up business to having an established online presence in the boxing supplies market. Visit ABC Website The challenge ABC Boxing needed to become a recognised local brand for boxing in the Essex area. Promoting the club to create brand awareness for both the community focused boxing club and their boxing equipment sales deptartment. The approach Once the logo and brand guidelines had been agreed, we designed and developed the company website. This includes a mix of service based and product based content. Paid media has been used locally to promote the club's boxing academy and nationally to sell products from their store. The result Branding response has been overwhelmingly positive. With the website site now efficiently retaining members via the re-occuring subscription function and selling products through the shop we continue to refine the paid media strategy to increase ROAS. What we did Brand As a multifaceted business ABC needed a diversely appealing corporate image. Starting with an in depth understanding of where the owner wanted to take the business we developed a series of concept designs. This ultimately formed brand guidelines to keep the look and feel of the club consistent across all media. E-Commerce The website needed to achieve two things; Showcase the expertise of the club along with the equipment the facility has to offer. Sell both ongoing club memberships and products. Both of these have been addressed through... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/events-under-canvas/ An 11-year partnership resulting in thousands of online conversions each year. Events Under Canvas Digital Marketing & Graphic Design 847K Organic Impressions in the last 12 months £7. 92 CPA from paid campaigns Using a combination of both SEO and google ads reach have generated well over 5000 leads for Events Under Canvas since 2018. Events Under Canvas The challenge Events Under Canvas Ltd was launched in September 2013 and Reach Digital have been working alongside them from the outset, developing their brand, website and marketing materials. In addition we have had great success with national search engine optimisation and pay per click advertising. The approach Looking at both organic and paid search we defined and executed a bespoke strategy to reach and engage potential customers. This strategy included concessions for the nature of the business which is seasonal and fast paced and continually adapts to incorporate new behaviours in search. We continued to improve the website with a focus on CRO. The result From humble beginnings Events Under Canvas has grown to become the market leader in Tipi & Event Tent hire across the south east of england. They have cemented themselves as a go to brand among the most well known in the industry. Ranking number 1 organically for over 36 competitive keywords. Do the math. The following statistics are an average from 2017 to date. Covid has negatively affected these numbers but outlook continues to be positive and Events Under Canvas were strong enough to ride out nearly two completely lost seasons for the events industry. +14% Increase... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/webelieve/ Partnering with first-class asset producers, We Believe Media. WeBelieve Media Web Design, SEO & PPC We have worked with WB Media since 2019, assisting them with graphic design and more recently we have created a new website and started work on both SEO and PPC campaigns. Visit WeBelieve The challenge As a team of top tier, product based media asset producers, the visual element of the site was extremely important. We had to develop a website that could both showcase their outstanding work and extensive service offering while still being user friendly and easy to edit by internal staff. The approach We set about developing a series of new code that enabled a host of functionality we have never previously use on other projects. Features like dynamic scroll motion used on the homepage would provide a great showcase for what they can do with product advertising and would stand them apart from competitors. The result We have a site that not only is very visually impressive but performs exceedingly well from the aspect of site speed and usability. What we did Ongoing Work Website Design & Development Graphic Design Support We assist overflow at we believe by providing a fast response and flexible graphic design service. This is used for packaging design, brand guideline creation and general UX/UI applications. Graphic Design Support PPC In a competitive market visibility for the right search terms are increasingly important. As a google ads partner we are able to quickly implement paid search solutions to meet WeBelieve budget and target market goals.... --- > Yoghurt Creative, an ambitious startup, reached out to Reach, seeking the creation of a fresh and innovative website. - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/yoghurt-creative/ Creating a fun, fresh and engaging website for Yoghurt Creative. Yoghurt Creative Website Design & Development Yoghurt Creative, an ambitious startup, reached out to Reach, seeking the creation of a fresh and innovative website. They had a well-defined vision for their venture and required an agency that not only could fulfil their needs within budget, but also ensure prompt and efficient delivery. The challenge A detailed concept website design was already provided by the Yoghurt team. They had a very specific look and feel in mind, we just needed to deliver on the development side. The approach While maintaining an aesthetically pleasing visual the site really needed to be able to be edited extensively by Yoghurt. We coded a site from scratch for them based off the DIVI framework for WP. The result The finished product gave them the appearance they were looking for with the flexibility of a page builder to use internally. They can now continue to work with the site and add to it as they develop and grow as a business. What we did Design Direction As we already had a detailed concept for guidance on the style they would like to achieve, we needed to translate this into a more practical use case for web. We needed to find compromises on design and functionality that either were not achievable or would push the project over budget. Graphic Design Website Development The website was made using the DIVI builder. By using a child theme we could add custom bespoke functionality to this along with multiple micro... --- - Published: 2022-05-20 - Modified: 2024-10-18 - URL: https://reachdigital.media/projects/whitehall/ The digital strategy behind the UK's leading specialist SAP recruitment agency. Brand Development and Digital Marketing for the UK's leading SAP recruitment agency Visit Whitehall From presentation design to ongoing SEO progress, Reach work with Whitehall Resources to elevate their brand and stand out amongst the competition. The challenge A a leading provider in a very complex industry there were numerous pain points we are working to solve for Whitehall. Effectively communicating their service, internal recruitment, asset management and employer brand to name a few. The approach We have undertaken a complete and in depth audit and taken steps to address each need with a solution. We have 4 separate retainers in place to manage each aspect, each with their own dedicated resource allocated internally and dedicated account manager. The result After successfully completing a full rebrand, we have received outstanding feedback. We continue to work with Whitehall on social media management, graphic design, video production, SEO and more. Continuing to digitally push the brand forward in an increasingly competitive market. Watch the video “They have a superb team, full of great ideas and super responsive too! Would strongly recommend. ” Tremayne Hall, Managing DirectorWhitehall Resources Ltd Are you ready to start your next project? SEND US A MESSAGE CALL US --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/tars/ Transforming customer experience through research and development for TARS Ltd. Total Aggregate Recycling Solutions Website Design, SEO & Google Ads --- - Published: 2022-05-20 - Modified: 2024-10-18 - URL: https://reachdigital.media/projects/medicare-ems/ Brand strategy and development for the UK's leading event medical provider, Medicare EMS. Medicare EMS Website, Video Production & Social Media Management We have partnered with Medicare EMS to manage a rebrand and promote their ambulance services to relevant audiences across the UK. Visit Website The challenge As the UK's market leader in pre-hospital care Medicare EMS are well established. We were approached to elevate the company's brand through uniform design and innovative marketing campaigns. The approach The current brand image has been used since incorporation and was beginning to look tired, so our first step was to take a more modern approach and create a comprehensive set of corporate guidelines to ensure consistency. With this in place we could start to roll out the new look across all mediums. The result Since we started work in 2021 we have completed numerous rebrand projects and continue to grow awareness through social channels. Two new websites are currently in progress and we are working on further integrations with newly developed web applications. What we did Website Applications & Development The creation of two new websites, has given Medicare a completely refreshed look. Bringing the online aspect of the business into a more modern format with multipage websites that are responsive across all device sizes and mobile friendly. Website Design Brand Guidelines & Implementation Due to the number of operational moving parts, having a definitive set of brand guidelines was paramount to the success of the rebrand. This ensured all parties had a reference document for how the brand should look across all use cases.... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/kids-inc/ Brand development and digital strategy for London's biggest children's nursery group. Kids Inc Brand Development, Website Design & Digital Marketing We have worked with Kids Inc for over 6 years. Helping them in a competitive online environment and with digital marketing support to increase brand awareness and appeal. Kids Inc Website The challenge As an established nursery operating throughout Essex and the Greater London area, Kids Inc were looking to further their brand and develop a competitive online presence. The approach With a unique business model and corporate image we decided a website rebuild was needed. Streamlining their websites content along with introducing new features to showcase everything Kids Inc can offer children in early years development. The result The website now aligns with their brand more closely and coupled with ongoing marketing efforts, Kids Inc continue to expand by opening new locations across the south east. What we did Brand Development Building on the Kids Inc brand as been an important part of the growth strategy. From the new website to the creation of over 20 new character designs and typography we are creating a warm and friendly corporate image which children and parent alike can relate to in the childcare space. Brand Development Website Design The new website has been designed for maximum usability and include an all new payment system for parents. As well as displaying more imagery and detail over each nursery location to make parents feel more comfortable by being more transparent. There is now a virtual tour feature so you can full explore each facility... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/clearview-communications/ A 5-year-long partnership resulting in multi-million pound digital revenue. ClearView Communications Transforming business growth through a comprehensive digital strategy We have worked with ClearView on SEO since September 2019. During this time we have increased site traffic by over 300% with content development, on-page, off-page and technical SEO. This was achieved within two years on a £1K per month budget. ClearView Website £2M+ IN WEBSITE REVENUE FROM SEARCH +400% INCREASE IN WEB TRAFFIC The challenge ClearView first partnered with us in 2019 to benefit from our website and SEO services. Over time, our relationship has grown and evolved alongside their expanding service offering. We now work closely with ClearView to enhance their brand visibility across various platforms, with the ultimate goal of driving increased traffic to their website and generating valuable leads. The approach Together, we have implemented strategies and collaborated on initiatives that have significantly boosted ClearView's online presence. Our efforts focus on targeted marketing campaigns, leveraging the power of social media, optimising search engine rankings, and employing various lead generation techniques. By combining our expertise with ClearView's unique offerings, we have achieved remarkable results in terms of increasing brand exposure, attracting relevant website visitors, and ultimately converting them into valuable leads. The result Sales of services through the website have gone from £127,000 in 2020 to £265,000 in 2021 and now are over £1M as of July 2022 as a result of elevating the brand and online exposure. These level of results are achieved by having foresight to implement a longer term strategy and providing the resources... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/arc-systems/ - Categories: Code, Creative, Growth Crafting a best-in-market digital presence for Essex' leading IT Support business, Arc Systems. Arc Systems Website Development & SEO We have been working with Arc Systems for over 5 years, working on the continuous development of their website and online presence. Visit the website The challenge As a rapidly growing IT Support business based in Essex, Arc Systems needed a web focused partner to continue to compete and lead in a very competitive industry. The approach Showcasing the full range of services provided along with communicating the risk posed to businesses not having complete protection for their digital assets was very important. We developed a new website and worked with Arc to create quality content which would improve both engagement and SEO as a result. The result After several rounds of redevelopment over the years we have maintained a best in class website. With a limited budget we have achieved consistent 1 - 5 positions for over 20 keywords relating to IT support services. 1 article has received over 50,000 clicks in the last two years with positive engagement and average time on page of over 6 minutes per session. Do the math. The result below are a year on year comparison, month vs month as an average. +65% Increase in traffic driven to Arc Systems via Google's top 100 organic search results. +7% The percentage increase in number of backlinks leading to the Arc systems domain. +20% Increase in the total number of referring domains that have at least one link pointing to Arc Systems. What we did Websites We have worked... --- - Published: 2022-05-20 - Modified: 2024-07-24 - URL: https://reachdigital.media/projects/alex-cleghorn/ Full marketing support through Web Development, SEO and Social Media management. Alexander Cleghorn brand, website and search engine optimisation 1300% INCREASE IN ORGANIC IMPRESSIONS A complete overhaul of branded assets. New website design and development, video production, photography and ongoing SEO. Explore the website The challenge Alex Cleghorn needed to reach more customers and increase conversion rates from online interactions. With an ageing website and corporate image we need to rebrand and relaunch the online offering. The approach Looking at competitor performance and after completing a full analysis we arranged a series of tasks to achieve the clients goals. This included a new logo, internal branded documents, website and media assets. The result Following successful launch of the new website and production of new assets for social media we saw an immediate uplift in engagement. Through our long term SEO strategy we have increased organic impressions for relevant queries by over 1300% in the 16 months since launch. Do the math. All our SEO campaigns are results driven. Providing significant ROAS for our clients, we continue to refine our strategy to ensure the most profitable outcome within your budget. +84% Increase in new users over the past 12 months compared to the previous 12 months. +136% Increase in meaningful event count. The number of times users triggered a valuable event. 92%+ Minimum site audit health score over the last 12 month period. What we did Web Design A new website was completely redesigned to better showcase the brand. With a focus on SEO and aesthetics we coded the site from scratch... --- ---