AI Search Optimisation

When people ask AI about the services you offer or the products you sell, you want your business in the answer.

Reach develops the strategy and delivers the work to strengthen that presence. We connect SEO, content, brand credibility and website experience around what you want to be known for, supported by research that shows how you compare with competitors.

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Which questions bring your business into the answer?

Your business may appear when someone searches for it by name. But does it feature when they describe a problem you solve, compare providers or ask for a recommendation?

We work with you to define the questions that matter to your customers, services and target markets. Then we investigate how your business is represented, which competitors appear and what sources support the answers.

Your AI visibility review includes:

  • Research across an agreed set of commercially relevant questions.
  • Analysis of brand mentions, website citations and selected competitors.
  • A review of how accurately your offering is described.
  • A baseline assessment with supporting evidence.
  • Prioritised recommendations for further investigation and improvement.

Our research tool, Signal, records repeated checks and retains the answers behind our analysis.

Know where to invest

A competitor appearing more often is a finding. Deciding what to do about it takes investigation.

We examine the content, positioning and supporting evidence around relevant answers, alongside your own website and wider presence. We look for capabilities that are poorly explained, questions left unanswered and technical issues that may obstruct discovery.

The recommendation follows the evidence. Your priorities might include a clearer service page, a detailed case study, better connections between related pages or stronger representation in relevant industry sources.

You receive a plan explaining what we recommend, why it matters and what delivery involves.

Make your brand easier to find and understand

Your website needs to explain more than what you sell. It needs to help prospective customers understand why your offering is relevant, what makes it different and what evidence supports it.

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Work with an experienced team

Reach brings together SEO, content, brand, design and development expertise.

Your strategy is led by an experienced SEO specialist who can investigate individual findings and judge their commercial importance. When we identify a gap, we have the capabilities to address it, from interviewing your specialists to restructuring a service area or resolving a technical issue.

We agree priorities, responsibilities and the pace of delivery upfront. You’ll know what we’re working on, why it matters and what we need from your team.

Case study

Raising the bar for Stand2

Stand2 needed a digital presence that reflected the depth of its training expertise and helped organisations identify the right support.

Reach developed clearer course and sector journeys, detailed content and stronger presentation of credentials and experience. Brand, design, website architecture and technical SEO supported the same objective: helping customers understand the offering and find the appropriate service.

The project demonstrates the capabilities we bring to this work.Understanding specialist expertise, communicating its value and delivering the website improvements to support it.

Track what changes with Signal

Signal helps us compare recorded AI answers over time and retain the evidence behind our reporting.

Across agreed questions and comparable research runs, we review:

  • Where your business is mentioned and cited.
  • How consistently it appears across repeated checks.
  • Differences between topics and selected competitors.
  • Which pages and external sources are referenced.
  • Changes since the previous assessment.

Our team reviews the answers as well as the counts. A passing mention, a relevant recommendation and an inaccurate description mean different things for your business.

We report these findings alongside the work delivered, explaining what changed and what deserves attention next. Recorded visibility changes inform our judgement; they do not, on their own, prove that a particular change caused the result.

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Quest about working with Reach?

Yes. A focused AI visibility review establishes a baseline across agreed questions, examines selected competitors and identifies priorities. We can then scope delivery or use the findings to inform your existing SEO programme.

Yes. Share the audit and the questions or answers you want to investigate. We’ll review the evidence, identify any research gaps and recommend which findings justify action.

Signal currently collects search-enabled OpenAI API answers. Additional platform checks and relevant first-party reporting can be scoped around your objectives. Your proposal will specify the coverage, collection methods and reporting included.

Yes. Reach can deliver content, technical SEO, website architecture, design and development. We agree responsibilities before work begins, including any input needed from your specialists or existing providers.

The findings can inform your existing content, technical and website strategy. For Reach’s SEO clients, relevant improvements are prioritised within the agreed scope. Dedicated AI visibility research and additional delivery can be scoped where needed.

No. We cannot control which businesses an AI platform includes in an answer. We can investigate your visibility, improve how your offering is communicated and supported, and track changes across the research we agree

Fees depend on the business areas and markets being assessed, research coverage and the work required. You can start with a defined review or include AI visibility research within a broader engagement. We explain the deliverables, fee and review points before work begins.

Talk to us about your AI search visibility

Tell us about your website, current SEO challenges, and what you’d like to achieve.

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