Zephyr

Chief Barketing Officer

At Reach Digital, we believe in having a pawsitive approach to business, and no one embodies this more than our Chief Barketing Officer, Zephyr! Hailing from the rolling hills of Pembrokeshire, Zephyr brings a unique blend of charm, enthusiasm, and a tail-wagging work ethic that keeps our team on its toes (and sometimes, on all fours).

Zephyr’s Credentials
  • B.A. (Barking Authority) from the prestigious Canine College
  • Masters in Pawblic Relations with a focus on Fetch Management
  • Certified in Advanced Belly Rub Analytics
Daily Duties
  • Motivational Speaker: Zephyr’s morning barks are the best alarm clock we’ve ever had. Her inspirational woofs ensure everyone’s up and ready to seize the day.
  • Security: With her keen senses, Zephyr diligently patrols the office, alerting us to any suspicious activities, especially the mailman and the vacuum cleaner.
  • Client Relations: Zephyr’s tail wags and happy dances create instant connections with clients. She’s always ready to lend an ear or a paw to make everyone feel welcome.
Fun Facts
  • Favourite Snack: Bacon-flavoured treats (will do tricks for them, every time).
  • Best Trick: Rolling over with a perfect 10 from the judges (us).
  • Hobbies: Chasing squirrels, napping in sunbeams, and conducting bark-storming sessions.

Zephyr’s infectious enthusiasm and dedication to making every day a ‘paw-some’ day make her an invaluable part of our team. Drop by our office and you’ll likely find her napping on the job — but don’t worry, she’s just dreaming up her next big idea.

We are on Instagram

ChatGPT Atlas has been getting a lot of attention recently and many users are seeing the same thing: it’s not perfect yet, but it genuinely changes how you browse.

In our own testing, the shift was immediate. You ask instead of search. You compare instead of clicking through multiple sites and you get precise information far faster than your traditional browser.

That raises a key question for businesses: if AI starts guiding more of the journey, how will users discover brands in the future?

In our latest blog, we break down:
• What Atlas does well
• Where it still needs work
• How AI-led browsing could configure search and visibility

If you haven’t tried Atlas yet, it’s definitely worth exploring to see how different it feels.

Full breakdown below: https://reachdigital.media/chatgpt-atlas-should-you-use-it/

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Open post by reachdigitalmedia with ID 18080619518113339
ChatGPT Atlas has been getting a lot of attention recently and many users are seeing the same thing: it’s not perfect yet, but it genuinely changes how you browse.In our own testing, the shift was immediate. You ask instead of search. You compare instead of clicking through multiple sites and you get precise information far faster than your traditional browser.That raises a key question for businesses: if AI starts guiding more of the journey, how will users discover brands in the future?In our latest blog, we break down: • What Atlas does well • Where it still needs work • How AI-led browsing could configure search and visibilityIf you haven’t tried Atlas yet, it’s definitely worth exploring to see how different it feels.Full breakdown below: https://reachdigital.media/chatgpt-atlas-should-you-use-it/

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Here’s a sneak peek at a new brand animation we’ve created 👀

What do you think?

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Here’s a sneak peek at a new brand animation we’ve created 👀What do you think?

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Happy Halloween from the Reach Team! 🎃👻

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Happy Halloween from the Reach Team! 🎃👻

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A big welcome to Lewis, who’s joined the Reach team as our new Senior Digital Designer.

Lewis brings over nine years of creative experience, working across everything from branding and motion design to animation and visual storytelling. He’s helped launch new brands, build campaigns and even collaborated with Nike- always focused on producing work that makes an impact.

He’s excited to get stuck into a wide range of projects here at Reach and use his skills to help our clients’ brands stand out. Outside of work, you’ll often find him training for triathlons or out surfing 🌊

We’re delighted to have him on board!

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Open post by reachdigitalmedia with ID 17942307663064735
A big welcome to Lewis, who’s joined the Reach team as our new Senior Digital Designer.Lewis brings over nine years of creative experience, working across everything from branding and motion design to animation and visual storytelling. He’s helped launch new brands, build campaigns and even collaborated with Nike- always focused on producing work that makes an impact.He’s excited to get stuck into a wide range of projects here at Reach and use his skills to help our clients’ brands stand out. Outside of work, you’ll often find him training for triathlons or out surfing 🌊We’re delighted to have him on board!

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Behind every successful brand is a strategy designed to make an impact.

At Reach, we bring that strategy to life, creating digital solutions that allow businesses to grow, build stronger connections with their audience and achieve long-term success.

Through combining creativity with technical expertise across social media, SEO and website development, we strengthen visibility, drive meaningful engagement and support sustainable growth.

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Open post by reachdigitalmedia with ID 18075347125908930
Behind every successful brand is a strategy designed to make an impact.At Reach, we bring that strategy to life, creating digital solutions that allow businesses to grow, build stronger connections with their audience and achieve long-term success.Through combining creativity with technical expertise across social media, SEO and website development, we strengthen visibility, drive meaningful engagement and support sustainable growth.

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Discover everything you need to know about Google Merchant Centre in our latest blog post 🏷️

Learn how it supports powerful shopping ads that allow your products to feature right at the top of the search results 🔝

https://reachdigital.media/what-is-google-merchant-centre/

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Discover everything you need to know about Google Merchant Centre in our latest blog post 🏷️Learn how it supports powerful shopping ads that allow your products to feature right at the top of the search results 🔝https://reachdigital.media/what-is-google-merchant-centre/

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Showcasing what makes a brand unique is what we do best 🎥

For Francis Terry and Associates @francis_terry_architect we produced a video to showcase their Taster Day- a day where clients walk the site, share ideas and start shaping the design of their dream home.
The result? An authentic piece of content that shows exactly what makes their approach different.

👉🏻 This is how we turn client stories into powerful digital assets.

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Showcasing what makes a brand unique is what we do best 🎥For Francis Terry and Associates @francis_terry_architect we produced a video to showcase their Taster Day- a day where clients walk the site, share ideas and start shaping the design of their dream home. The result? An authentic piece of content that shows exactly what makes their approach different.👉🏻 This is how we turn client stories into powerful digital assets.

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Guess what has recently dropped in the UK? 👀 Google’s new AI Search and it could mean your website links are getting buried under AI answers.

Traffic and clicks are at risk, with some sites set to lose up to 79% of their traffic when pushed below an AI overview.

It`s a big shift, but with the right strategy your brand can stay visible in this new AI-driven search landscape.

Don’t wait to see your traffic drop. Read the full guide now and take the steps to protect your visibility: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/

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Open post by reachdigitalmedia with ID 18049112750270309
Guess what has recently dropped in the UK? 👀 Google’s new AI Search and it could mean your website links are getting buried under AI answers.Traffic and clicks are at risk, with some sites set to lose up to 79% of their traffic when pushed below an AI overview.It's a big shift, but with the right strategy your brand can stay visible in this new AI-driven search landscape.Don’t wait to see your traffic drop. Read the full guide now and take the steps to protect your visibility: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/

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The #1 factor helping websites dominate Google right now? It’s not keywords. It’s Topical Authority.

Google now looks for genuine expertise, depth and relevance across an entire subject, not just a single page. That means businesses who build strong topical authority consistently outrank competitors, attract more organic traffic and earn long-term trust.

In our latest blog, we break down:
☑️What topical authority really means
☑️Why it’s become a core ranking factor
☑️Practical ways to build it for your website

If you want your brand to become the go-to resource in your industry, this is the guide to start with: https://reachdigital.media/topical-authority-guide/

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Open post by reachdigitalmedia with ID 18308106064170529
The #1 factor helping websites dominate Google right now? It’s not keywords. It’s Topical Authority.Google now looks for genuine expertise, depth and relevance across an entire subject, not just a single page. That means businesses who build strong topical authority consistently outrank competitors, attract more organic traffic and earn long-term trust.In our latest blog, we break down: ☑️What topical authority really means ☑️Why it’s become a core ranking factor ☑️Practical ways to build it for your websiteIf you want your brand to become the go-to resource in your industry, this is the guide to start with: https://reachdigital.media/topical-authority-guide/

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