Oliver Westrup

Oliver Westrup

Retained Services Director

Oliver is Retained Services Director at Reach Digital, where he leads strategy across the agency’s long-term client relationships and shapes how its retained services are developed, delivered and scaled.

Having worked across hundreds of accounts in a wide range of industries, Oliver’s role is to understand how a business actually works, identify where marketing can create meaningful commercial value and bring together the right combination of SEO, content, paid media, creative, UX and web expertise to deliver it, rather than treating each channel as a separate discipline.

He joined Reach when the agency consisted of its Managing Director, a developer and Oliver himself. Since then, he has played a central role in building its retained-services model, establishing delivery frameworks, expanding the agency’s strategic and technical capabilities and helping shape the multidisciplinary team it is today.

That approach is reflected in consistent patterns across the accounts he leads: specialist businesses gaining visibility in competitive search categories, new brands turning organic search into a genuine revenue channel, and established companies evolving static websites into platforms that actively support commercial growth.

His first major marketing project involved researching, positioning and developing the employer brand of a specialist recruitment company. The resulting work was nominated for Best Employer Brand at the Recruiter Awards, before Oliver went on to lead the company’s wider rebrand.

Today, Oliver combines commercial leadership with creative and technical understanding. He gives clients clear direction, challenges assumptions where necessary and continually refines how Reach supports and delivers value for its retained accounts.

Recent articles:
Case studies:

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M. Rituals & Aesthetics X Reach Digital

We`re excited to share the launch of the new @m.rituals_and_aesthetics website! ✨

Working closely with the team, we created a new website alongside a series of brand amendments, building on their existing identity while keeping everything recognisably M. Rituals & Aesthetics.

The aim was to create a space where clients can easily browse treatments, explore results and find the information they need, all while reflecting the look and feel of the clinic itself. Complementing the website, we created a suite of elevated photography and cinematic videography designed to immerse visitors from the very first click.

From the initial ideas through to launch, every part of the project was designed to create a seamless experience both online and in-clinic.

Take a look to see what the team has been working on 👇🏼

https://www.mritualsandaesthetics.co.uk/

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M. Rituals & Aesthetics X Reach DigitalWe're excited to share the launch of the new @m.rituals_and_aesthetics website! ✨Working closely with the team, we created a new website alongside a series of brand amendments, building on their existing identity while keeping everything recognisably M. Rituals & Aesthetics.The aim was to create a space where clients can easily browse treatments, explore results and find the information they need, all while reflecting the look and feel of the clinic itself. Complementing the website, we created a suite of elevated photography and cinematic videography designed to immerse visitors from the very first click.From the initial ideas through to launch, every part of the project was designed to create a seamless experience both online and in-clinic.Take a look to see what the team has been working on 👇🏼https://www.mritualsandaesthetics.co.uk/

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We’re excited to have partnered with @kocurekexcavators to develop their new online presence.

They build seriously big machines for seriously demanding projects, and their reputation in specialist excavator engineering is second to none.

More to come soon.

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We’re excited to have partnered with @kocurekexcavators to develop their new online presence.They build seriously big machines for seriously demanding projects, and their reputation in specialist excavator engineering is second to none.More to come soon.

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📣 SUPPORT TEAM REACH AT THE COLCHESTER STAMPEDE📣

For the second year running, the Reach Digital team is taking on the Colchester Zoo Stampede 10K in support of @mnessexmind 🐾

On 17 May, we’ll be making our way through the zoo and surrounding countryside, taking on 10K for a cause that really matters to us.

Ryan, Chris, Isabella, Chris (DC), Lewis and Nathan are officially in training mode, putting in the miles and gearing up for the challenge ahead!

This year’s team is a mix of first-timers and returning runners, all coming together to push themselves and raise money for Mid and North East Essex Mind- a local, independent mental health charity providing vital support across our community.

If you fancy cheering us on (or just backing a good cause), you can donate via the link in the bio! 💙

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📣 SUPPORT TEAM REACH AT THE COLCHESTER STAMPEDE📣For the second year running, the Reach Digital team is taking on the Colchester Zoo Stampede 10K in support of @mnessexmind 🐾On 17 May, we’ll be making our way through the zoo and surrounding countryside, taking on 10K for a cause that really matters to us.Ryan, Chris, Isabella, Chris (DC), Lewis and Nathan are officially in training mode, putting in the miles and gearing up for the challenge ahead!This year’s team is a mix of first-timers and returning runners, all coming together to push themselves and raise money for Mid and North East Essex Mind- a local, independent mental health charity providing vital support across our community.If you fancy cheering us on (or just backing a good cause), you can donate via the link in the bio! 💙

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13.1 miles later… 🏃🏼👟🏅

Team Reach took on the @colchesterhalfmarathon on Sunday- such a great event and an amazing atmosphere from start to finish.

Here’s Ryan, DC, Chris, Lewis and Nathan out on the course representing Reach.

Congratulations to everyone who took part!

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13.1 miles later… 🏃🏼👟🏅Team Reach took on the @colchesterhalfmarathon on Sunday- such a great event and an amazing atmosphere from start to finish.Here’s Ryan, DC, Chris, Lewis and Nathan out on the course representing Reach.Congratulations to everyone who took part!

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Team Reach are taking on the @colchesterhalfmarathon this Sunday, 8th March 🏃

Ryan, DC, Chris, Lewis and Nathan have been putting the training in over the past few months, so it’s nearly time to see how all those miles pay off.

Best of luck to the guys on the day.

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Team Reach are taking on the @colchesterhalfmarathon this Sunday, 8th March 🏃Ryan, DC, Chris, Lewis and Nathan have been putting the training in over the past few months, so it’s nearly time to see how all those miles pay off.Best of luck to the guys on the day.

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Canary Car Wash now has a digital presence that truly reflects the premium standard of its professional car cleaning services.

We’re proud to have delivered a clean, modern and high-performing website design that strengthens the brand and enhances the customer experience from the very first click.

See the transformation for yourself and explore the new website completed by the Reach team:
https://www.canarycarwash.co.uk/

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Canary Car Wash now has a digital presence that truly reflects the premium standard of its professional car cleaning services.We’re proud to have delivered a clean, modern and high-performing website design that strengthens the brand and enhances the customer experience from the very first click.See the transformation for yourself and explore the new website completed by the Reach team: https://www.canarycarwash.co.uk/

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We’re pleased to welcome Nathan to the Reach team as our new Senior Developer.

A self-taught developer with a passion for problem-solving and a drive for continuous learning, Nathan quickly progressed from a junior to a senior role within just five years- building a reputation for writing clean, efficient and creative solutions to technical challenges.

Experienced in React, Laravel, WordPress and Three.js, he’s delivered projects ranging from immersive 3D configurators to bespoke CMS platforms and large-scale systems. Nathan’s now looking forward to applying his skills to a broad mix of client work and continuing to push the boundaries of what’s possible in digital development.

Outside of work, he enjoys riding his motorcycle, experimenting in the kitchen, playing indie games and running with his dog, Molly 🐾

We’re thrilled to have him on board as part of the Reach team.

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We’re pleased to welcome Nathan to the Reach team as our new Senior Developer.A self-taught developer with a passion for problem-solving and a drive for continuous learning, Nathan quickly progressed from a junior to a senior role within just five years- building a reputation for writing clean, efficient and creative solutions to technical challenges.Experienced in React, Laravel, WordPress and Three.js, he’s delivered projects ranging from immersive 3D configurators to bespoke CMS platforms and large-scale systems. Nathan’s now looking forward to applying his skills to a broad mix of client work and continuing to push the boundaries of what’s possible in digital development.Outside of work, he enjoys riding his motorcycle, experimenting in the kitchen, playing indie games and running with his dog, Molly 🐾We’re thrilled to have him on board as part of the Reach team.

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What a year it’s been.

A year of big ideas, welcoming new clients and delivering real results.

From branding and websites to paid media, SEO, social and video- we covered it all.

Huge thanks to the clients who trusted Reach Digital along the way.

We’re ready to power your digital growth in 2026.

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What a year it’s been.A year of big ideas, welcoming new clients and delivering real results.From branding and websites to paid media, SEO, social and video- we covered it all.Huge thanks to the clients who trusted Reach Digital along the way.We’re ready to power your digital growth in 2026.

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Wishing you a Merry Christmas and a Happy New Year from the team at Reach Digital ✨

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Wishing you a Merry Christmas and a Happy New Year from the team at Reach Digital ✨

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If only shooting Christmas content was this fast 🎄

Check out the final product gallery here → https://bypassnurseries.co.uk/christmas/

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If only shooting Christmas content was this fast 🎄Check out the final product gallery here → https://bypassnurseries.co.uk/christmas/

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