Over the last 2 months, I have been doing work experience at Reach Digital. From web design to flying drones, I’ve discovered that brand development is more than just a few Instagram posts. Here are a few examples of what I’ve learnt during this fascinating time.
The Importance of Logos
A logo needs to be unique, reflect the brand’s image, and leave a distinct impression on its target audience. Whether it be through the use of typography, colour or a unique element to the brand, ensuring that your logo communicates the right message to your audience is a critical aspect of brand development.
Looking at well-established global brands, I noticed how their logos effectively encapsulate their brand identity and mission, and it was exciting to see how the same principles could be applied to smaller businesses to help them grow and stand out.
Knowing Your Target Audience
Knowing who you are talking to defines your brand. By researching demographics, interests, and online behaviour, I saw how campaigns can be tailored to resonate with specific groups. This not only increases engagement but also helps build stronger connections between a brand and its customers.
Web Development
The majority of my time at Reach has been dedicated to learning HTML, CSS and JavaScript. I also had the opportunity to explore React, a JavaScript library used for building dynamic and responsive user interfaces. Understanding these fundamentals helped me realise the extent of thought that goes into creating a user-friendly website.
I also learned about responsive design, which ensures that a site looks good and functions properly on all devices, from phones to desktops.
Web Design
Following on from my web development experience, I was given the task of recreating Eden Stretch Tents’ website, which gave me hands-on experience in web design. I discovered how every design choice, from colour schemes and typography to layout and spacing, can shape how users perceive a brand. A well-designed website isn’t just visually appealing; it also needs to be intuitive, accessible, and consistent with the brand’s identity.
Working on a live project showed me how small design tweaks, like adjusting spacing or refining a colour palette, can make a big difference in user experience and overall brand perception.
Drone Footage
I had the incredible opportunity to fly one of the company’s drones, which are used to capture stunning aerial footage that makes campaigns more dynamic and visually engaging.
At first, I was a little nervous about handling the equipment, but I quickly realised it was easier to use than I expected. My nerves actually helped me create smooth, slow-moving shots that added a cinematic quality to the footage, similar to footage I saw on some clients’ websites.
This has been an amazing opportunity for me to expand my knowledge and gain real experience in a dynamic office environment.
About the author
Adarsh Muthukumar has spent the last few months on Work Experience at Reach Digital. With a strong passion for web development and excellent knowledge of Python, he has been expanding his skills and learning what life is like within a digital marketing agency.
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