Marketing Force
In June 2024, we delivered a comprehensive website rebuild for Marketing Force to modernise their online presence. Our approach involved custom website development along with videography across over 20 locations in the UK.
The challenge
Marketing Force Ltd needed a modern, user-friendly website to reflect their extensive OOH advertising coverage and appeal to local authorities.
The approach
We designed a visually engaging and easy-to-navigate website, complemented by extensive videography and paired with ongoing SEO strategies to boost online visibility. The site features rich media content and intuitive navigation to highlight Marketing Force’s product and services.
The result
Launched in June 2024, the new website enhances user experience, boosts online presence, and aligns perfectly with Marketing Force Ltd’s brand identity.
Search Dominance
Our strategies have resulted in Marketing Force achieving the top position for 80.6% of their high-value keywords, such as “roundabout sponsorship (location)” and “roundabout advertising (location),” ranking second for 17.7% and third for 1.6%. This strong keyword performance has led to an impressive 87.49% visibility and 51.9% share of voice, significantly enhancing their online presence and attracting relevant traffic.
80%
Of commercial intent target keywords in #1 positions in SERPS.
87%
Keyword visibility across the whole of the UK. Shows a
website’s progress in Google top 100 keywords.
51%
Share of voice compared to competitors in terms of SEO visibility and search engine rankings.
What we did
Website Development
We undertook a complete website rebuild, creating a custom-developed site using the latest web technologies. The site was designed with high-quality visuals and a clean, modern layout, ensuring it is user-friendly and responsive across all devices. The development process included integrating interactive elements and custom animations to engage visitors and showcase Marketing Force’s services effectively.
Video Production
We produced extensive videography content across over 20 locations in the UK, capturing high-quality footage that highlights Marketing Force’s roundabout sponsorship and advertising services. These videos were seamlessly integrated into the website, providing a dynamic and engaging user experience.
SEO
Our ongoing SEO efforts included comprehensive keyword research, on-page optimisation, and local SEO techniques. Effective SEO is crucial as it ensures that Marketing Force remains highly visible to potential clients searching for advertising opportunities, driving targeted traffic and leading to higher conversion rates.
“Our company has been working with Reach Digital for the past 7 years and their service, knowledge, professionalism and attention to detail is second to none.”
Jackie Wilding – Joint Managing Director