Oliver Westrup

Oliver Westrup

Retained Services Director

Oliver is an experienced digital strategist with a strong commercial focus, helping businesses turn marketing into sustainable growth. As Retained Services Director at Reach Digital, he leads the development of data-driven strategies that go beyond visibility to deliver real business impact.
 
With a background spanning SEO, content strategy, and graphic design, Oliver combines analytical thinking with a broad strategic perspective. He works closely with clients to ensure their marketing efforts align with wider business goals, building structured processes and long-term strategies that drive measurable results. Transparency and lasting partnerships are at the core of his approach, ensuring businesses have the foundations they need to grow.
 
Outside of work, Oliver enjoys creative projects, fitness, and time with family and friends.

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Showcasing what makes a brand unique is what we do best 🎥

For Francis Terry and Associates @francis_terry_architect we produced a video to showcase their Taster Day- a day where clients walk the site, share ideas and start shaping the design of their dream home.
The result? An authentic piece of content that shows exactly what makes their approach different.

👉🏻 This is how we turn client stories into powerful digital assets.

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Open post by reachdigitalmedia with ID 18117191227504043
Showcasing what makes a brand unique is what we do best 🎥For Francis Terry and Associates @francis_terry_architect we produced a video to showcase their Taster Day- a day where clients walk the site, share ideas and start shaping the design of their dream home. The result? An authentic piece of content that shows exactly what makes their approach different.👉🏻 This is how we turn client stories into powerful digital assets.

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Guess what has recently dropped in the UK? 👀 Google’s new AI Search and it could mean your website links are getting buried under AI answers.

Traffic and clicks are at risk, with some sites set to lose up to 79% of their traffic when pushed below an AI overview.

It`s a big shift, but with the right strategy your brand can stay visible in this new AI-driven search landscape.

Don’t wait to see your traffic drop. Read the full guide now and take the steps to protect your visibility: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/

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Open post by reachdigitalmedia with ID 18049112750270309
Guess what has recently dropped in the UK? 👀 Google’s new AI Search and it could mean your website links are getting buried under AI answers.Traffic and clicks are at risk, with some sites set to lose up to 79% of their traffic when pushed below an AI overview.It's a big shift, but with the right strategy your brand can stay visible in this new AI-driven search landscape.Don’t wait to see your traffic drop. Read the full guide now and take the steps to protect your visibility: https://reachdigital.media/how-can-i-rank-in-ai-search-results-5-ways/

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The #1 factor helping websites dominate Google right now? It’s not keywords. It’s Topical Authority.

Google now looks for genuine expertise, depth and relevance across an entire subject, not just a single page. That means businesses who build strong topical authority consistently outrank competitors, attract more organic traffic and earn long-term trust.

In our latest blog, we break down:
☑️What topical authority really means
☑️Why it’s become a core ranking factor
☑️Practical ways to build it for your website

If you want your brand to become the go-to resource in your industry, this is the guide to start with: https://reachdigital.media/topical-authority-guide/

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Open post by reachdigitalmedia with ID 18308106064170529
The #1 factor helping websites dominate Google right now? It’s not keywords. It’s Topical Authority.Google now looks for genuine expertise, depth and relevance across an entire subject, not just a single page. That means businesses who build strong topical authority consistently outrank competitors, attract more organic traffic and earn long-term trust.In our latest blog, we break down: ☑️What topical authority really means ☑️Why it’s become a core ranking factor ☑️Practical ways to build it for your websiteIf you want your brand to become the go-to resource in your industry, this is the guide to start with: https://reachdigital.media/topical-authority-guide/

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Here`s what`s possible when you add drone footage into the mix.

Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we`re ready when you are.

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Open post by reachdigitalmedia with ID 18065384915172521
Here's what's possible when you add drone footage into the mix.Clean, sweeping visuals that show off your business from a completely new angle. If you want your next shoot to stand out, we're ready when you are.

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Lobster Copy has had a revamp! 🦞

Check out our team`s latest project: a fresh logo rebrand and website design aimed at enhancing Lobster Copy`s online presence 💻: https://lobstercopy.com/

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Open post by reachdigitalmedia with ID 17934207431943153
Lobster Copy has had a revamp! 🦞Check out our team's latest project: a fresh logo rebrand and website design aimed at enhancing Lobster Copy's online presence 💻: https://lobstercopy.com/

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📣 New blog post 📣

Just how much does it cost to run Google Ads? 🤔

Here`s a look at what you need to budget for, as well as a list of all the things that can impact your cost per click.

If you`ve got room for Google Ads in your marketing budget this year, contact us today to see how we can help give business a boost 🚀

https://reachdigital.media/how-much-does-google-ads-cost-in-2025/

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Open post by reachdigitalmedia with ID 18082444519838235
📣 New blog post 📣Just how much does it cost to run Google Ads? 🤔Here's a look at what you need to budget for, as well as a list of all the things that can impact your cost per click.If you've got room for Google Ads in your marketing budget this year, contact us today to see how we can help give business a boost 🚀https://reachdigital.media/how-much-does-google-ads-cost-in-2025/

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📣 New blog post 📣

The Beginner`s Guide To Google Tag Manager

Since its launch in 2012, GTM has been giving marketers all over the world the power to implement tracking on their website without the need for coding knowledge or a developer.

Here`s how to get started if you want to gain more insight into the behaviour of your website users 💡

https://reachdigital.media/the-beginners-guide-to-google-tag-manager/

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Open post by reachdigitalmedia with ID 18080729437845659
📣 New blog post 📣The Beginner's Guide To Google Tag ManagerSince its launch in 2012, GTM has been giving marketers all over the world the power to implement tracking on their website without the need for coding knowledge or a developer.Here's how to get started if you want to gain more insight into the behaviour of your website users 💡https://reachdigital.media/the-beginners-guide-to-google-tag-manager/

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